WhatsApp Strategy

102500 Over the years, the instant messaging industry has been characterized by its massive growth. Consequently, entrants in the market have greatly increased. Regardless of the trend, WhatsApp has been able to position itself as a market leader in the six years it has been in existence. Since the creation of the application in 2009, WhatsApp has been largely preferred by the consumer population in the United States as well in the global market. The success of WhatsApp in the global market is solely based on that these markets lack a cheaper option for text messaging. The strategy was also effective in beating the existing competition in the industry. However, in markets with cheaper text messaging options, the application has not been massively embraced. This is due to the few features and products that the application offers to the trendy market. This is a major problem in the future in regards to the creation of a greater competitive advantage over the emerging competition. The ability to compete effectively is created by the development of operational structures based on the strategies implemented by competitors. By WhatsApp lacking these structures, the app does not have a competitive advantage over emerging competitors in the future market.&nbsp. &nbsp.&nbsp.Over the years, the instant messaging industry has been characterized by its massive growth. Consequently, entrants in the market have greatly increased. Regardless of the trend, WhatsApp has been able to position itself as a market leader in the six years it has been in existence. Since the creation of the application in 2009, WhatsApp has been largely preferred by the consumer population in the United States as well in the global market. The success of WhatsApp in the global market is solely based on that these markets lack a cheaper option for text messaging. The strategy was also effective in beating the existing competition in the industry. However, in markets with cheaper text messaging options, the application has not been massively embraced.