What is marcom? How have the functions within marketing communications become more integrated? What does the
Forbes writer, Judy Begehr, say about how content will impact the IMC? Why is this important? Incorporate concepts and examples from this week’s lecture in your post.Marketing ManagementWhere do the IMC communications tactics fit within the marketing management flow chart and why? Why is it necessary to create integration and consistency with current and potential customers? Incorporate concepts and examples from this week’s lecture in your post.
Running head: MARKETING COMMUNICATION
1 Marketing Communication
Institution MARKETING COMMUNICATION 2 The First Part
Marketing communication (Marcom) is a central and complex piece…