What is an Offering?Select one of your favorite products and describe it terms of

Question

What is an Offering?

Select one of your favorite products and describe it terms of

its:

  1. features
  2. benefits
  3. price
  4. total cost of ownership

Be sure you refer to these concepts in the week’s readings before tackling this description. Then, identify where your product would fall on the product/service continuum and why you chose that location. Use percentages such as 25 percent product and 75 percent service. Lastly, does the product have any product lines? If so, how do they differ from the core product in terms of additional benefits or features?

Marketing