Question

Using the template provided for this milestone, submit a short paper in which you conduct a target market

analysis. This analysis should focus on the new product the pet supply company is selling, not the company itself. It should provide information about the demographic (age, marital status, education, income, etc.), geographic (physical locations), and psychographic (personality, values, opinions, attitudes, interests, and lifestyles) of the potential target market. Based on this analysis, you will then need to discuss the needs and wants of your target market and how this new product will either appeal to a want or fulfill a need. My pet product is natural organic pet food called Natures Paw.

For additional details, please refer to the Final Project Part I Guidelines and Rubric document and the Final Project Part I Milestone Two document in the Assignment Guidelines and Rubrics section of the course.

Marketing