Question

To which of the following scenarios does the premise of social responsibility and customer welfare best

apply?

A. A company must reduce the cost of sales by buying parts at a lower price from a company that is under investigation for safety violations.

B. A company decides that advertising a flame retardant bedspread does not provide a high enough return on ad dollar investment.

C. A company decides to re-design a product and incorporate eco-friendly parts and child safety features.

D. A company decides to cut down on an ever rising rate of shipping damage claims by re-designing packaging to include Styrofoam.

Marketing