Three Types of Retail Operations The three types of retail operations are product line retailers, bargain retailers, and direct selling (nonstore) operations (Corsten, 2).
They can be the discount houses in which, the stores that are off-price, the catalog showrooms in which customers can view the product and then place the order, the warehouse clubs in which members are required to pay a certain amount of fees before having the access of all products, the convenience stores in which products are easily available at high prices and the factory outlets in which consumers buy products directly from factories. Discount houses and off-price stores offer low process on branded and featured items. Bargain Retailers are 7-eleven and Casey’s general stores.
Direct selling retail operations are conducted by selling on a door to door basis by a team of the home selling sales force. There is no fixed location of the retail store in the direct selling operations. Consumers are sold the product directly. Avon and Mary Kay products are examples of direct selling.