Think of an organization you have worked for or one with which you are very familiar Diagnose the need for change and present a plan to transform the organization utilizing Kotters 8Step Approach

It is currently one of the leading luxury safari companies in the East Africa region. It is known for providing luxury tours specializing in Kenya, Tanzania and Zanzibar. The company is family owned by the Dharamshi Bhimani family. They began the company in 1969 and boast over 40 years experience in the field of luxury tours (Simba Safaris). It has its head offices located in Arusha, Tanzania. It also has offices in Nairobi, Kenya and Zanzibar. The company has a staff of over 70 people working dedicatedly in the three offices which are staffed 365 days a year, day and night. Most of these employees have 12 years experience in the field and are efficient. The Simba Safaris are popular mainly for their luxury safaris but also the trekking trips on the slopes of Mt. Kilimanjaro and Mt. Kenya. A newly added product is the tailored beach holiday plan mostly on the Zanzibari Island.
Simba Safaris has its own customized 4 x 4 Land Cruiser vehicles and the policy is to ensure that every customer gets a window seat. This is in keeping with the luxury theme of comfort and utility. Every customer is also given a pair of binoculars and other complimentary treats from the Simba Safaris office. The company is licensed in both Kenya and tanzia and operates under the East Africa laws.
Simba Safaris over the years has been subject to various factors that have affected the performance of the company. A big factor that has hit the Simba Safaris are the growth in terror attacks along the east African shoreline. The rise of Al-Shabaab, which has links to Al-Qaeda, has proven a big threat to the tourism industry in coastal East Africa. There have been attacks on tourists who visited the coast, mainly along the Kenyan coastline (Davids, 2014). This has served to hurt the current set-up and Simba Safaris has also suffered. This affects revenue and unless changes in structure are implemented, it is an area in which