Today, sports events are the most developed than they have ever been throughout history. So many different kinds of sports share a similar timeline in modern history because their organization and spectatorship were linked to technological advancements in the form of radio, telephone, and television.
Demographic Profile of Consumers of Sport Events
The demographic profile of consumers varies from one sports event to another depending upon a range of factors including the popularity of the game and the socioeconomic and political context in which it is organized. Stoldt and Vermillion (n.d.) carried out research to study demographic profile of the consumers of a Professional Golf Association (PGA) event and found that the consumers were predominantly male i.e. 73.9%, 70.1% of the consumers were educated till college or more, 63.2% consumers were in the age range of 30 to 60 years, and 51.9% of the consumers had annual incomes of at least $100,000. This suggests that most sports consumers are educated people belonging to the middle class or elite and are in the mid-age range. These findings are consistent with the research findings of Clavio (2008) who found that 87.8% of the users of college sport message boards were male, with 90.8% of users being White and 76.0% of the users educated at least till the undergraduate level. Clavio (2008) also found that 42.2% of the users earned at least $100,000 annually. These findings suggest that there is generally more male spectator of sports events than female spectators and that an overwhelming majority of sport event visitors are highly educated.
Growth Potential of Sport Events
The growth potential for sports events is huge. Although the general economic return is greater for the larger-scale events, the smaller community events also possess the considerable potential to yield benefits. The opportunities related to sports events accessible for the stakeholders and destinations of sports events and the event organizers continue to expand as well as diverse along with the growth in the rates of participation in the sport and events.