The Indian Entertainment and Media industry

102500 The year 2006 has reported to be proved one of the most successful years for the Indian Film Industry as not local audience responded to the industry but also the foreign markets were more responsive to the new movies too. It was because of this reason that the industry has been able to witness consolidation through formation of formal companies as well as new firms entering into the market. Similarly the television channels in the country are getting mushroomed too as more and more niches are being developed to cater the various segments of the market. Apart from that the increased digitalization has allowed Indian T.V. Channels allowed them to deliver customized contents to their audience. Similarly the radio industry has evolved too with more and more FM stations are being started to again cater the various market segments. The above situation suggests a strong performance and expectations from the Indian Media industry and its capability to deliver. This work will undertake a detailed SWOT analysis as well as PESTL analysis in order to explore further the industry. A good SWOT analysis would outline that the organization aiming to enter into certain sector should have the capabilities to exploit the strengths of the industry as well as utilize its strengths to overcome its weaknesses also. Similarly Opportunities must be fully utilized to cater to the threats which the industry is facing. 1) Media industry in India is one of the most booming industries in the economy having large customer base. All the segments of the industry including TV, Films and radio have the large customer base to cater to. Any company willing to penetrate into the market will not have to divert their resources in the development of the market as the readily available market is readily available.