The Content of Childrens Programs and Advertisements

It was revealed that the advertisements had significant effects on the children, such as attracting them and altering their behaviour. The controversies emerged due to the fact that advertisements and programs just like all other aspects of the media could impact on children’s eating habits, inflict negative stereotyping, and mislead the potential buyers into buying their products. Additionally, the concern has been growing owing to the revelation that children not only receive advertisements and programs, but they also analyse, discern, and interact with them. In the light of these, the following research paper will analyse the content of children’s programs and advertisements, the potential effects they are expected to have on children, and finally provide evidence on known effects that they have on children as well as the regulations put in place to protect children.
Marketing (advertising) is created with the aim of communicating, persuading, and delivering value to potential buyers so they can see the good in something and yearn to have it. Concisely, the aim of advertising is to influence consumers and create the need for them to buy their products. Previous studies have revealed that annually, children are exposed to over 40,000 advertisements in which the largest percentage is made up of selling commercials while the smaller percentage is made of public service announcements (Story &amp. French n.p.). The content included in advertisements differs, and as scholars state, this is one of the factors that create the need for concern in children’s advertising and programming. The issue is caused by the fact that most children cannot differentiate between advertisements and their programs. Children’s programs are created in a way such their effects may not be negative in the event that children copied or learned anything from&nbsp.them. In fact, the aim of many children’s programs is to educate and/ or entertain them.