Strategic Analysis Case Study

Current paper focuses on the examination of the performance of a specific British firm, O2. this firm has achieved to keep its position in its market and further expand its activities through the continuous review and update of its strategies. The specific issue is analytically examined in the sections that follow. the position of the firm in its industry will be identified and evaluated taking into account the response of the firm to the challenges set by the global political and financial crisis. The position of competitors will be also examined while specific suggestions are going to be made regarding the potential improvement of specific parts of the corporate strategy. Appropriate theoretical models (like PESTEL analysis and ANSOFF matrix) will be used in this paper in order to show the changes in the firm’s performance through the years. in this way the choice of this firm as a ‘model’ for business analysis will be justified.
In Stakeholder analysis all people or groups of people influencing the firm’s performance have to be identified. In order to understand and evaluate the role of various stakeholders in the performance of O2, it is necessary primarily to identify the firm’s stakeholders. at a next level, their role in the firm’s performance within its industry is going to be appropriately evaluated. The firm’s stakeholders can be listed as follows (a numeric scale from 0-10 [10 is the highest grade] has been used in order to identify the impact/ importance of stakeholders for the performance of O2 and their influence on the firm’s success).
The influence of the above listed stakeholders on the performance of O2 has to be further assessed and evaluated taking into account the conditions of the British market but also the conditions of the international market. It is clear from the list presented above that the firm’s customers have a significant influence on the firm’s success within the British market (given the rank 9).