The issue of the topic does not query the truth and significance of the information in the advertising. It is more to do with the person who is in connection with the delivery of that information. To avoid such a situation, Pfizer should use someone in the advertisement who is a practicing physician. The reason for this is so that their advertisement can be authenticated.
A likable public figure should be used in Pfizer’s advertising campaign because this person will be well-known and satisfactory to the people interested in purchasing the product. It would be an added advantage if the person in the advertisement had a personal association with it and is not just collecting their paycheck. The type of advertising used should avoid the use of puffery and spend more time on the evidence behind the drug Lipitor.
A company crosses the line between puffery and outright deception when it tries to proclaim something without facts. Pfizer needs to be honest about the strengths and weaknesses so that their customers can make an informed decision before purchasing the product.