Nestle a Leading Global Company

The company, Nestle is a leading global company with its existence in around 130 countries around the world (Nestle, n.d.).The report consists of the analysis of its strategy in local and global markets. The company’s competitive strategy, foreign market entry strategy, market enhancement strategies as well as some other local and global strategies have been discussed below. At the same time, a glance at the organizational structure of the company can provide an influential factor behind the success of the organization.
Nestle is one of the most respected brand names in the global food and beverage industry. The company promotes its products in around 130 nations across the globe (Nestle, n.d.). Some of its well known global brands include Maggi, Nestea, Nescafe, Friskies, and Nestle. Apart from its own products the company owns around 52% of shares of Alcon Inc and about 30 % of the cosmetic giant, L’Oreal (Hoovers, 2010). Such a diverse range of products makes it a leading brand not only in the world of food and beverages but attempts to elevate it to greater heights.
This part of the report has been based on the tactical theories, written by renowned authors on&nbsp.international strategy. Competitive advantage emerged from the differentiation among different firms in any of the attributes as well as the characteristics. These attributes and characteristics are supposed to let one firm to create customer value and do something analogous better than its competitors. The common sources of competitive advantages include possession of better assets, access to well-organized distribution and supply networks and better talent pool, productive operations.&nbsp.