Module Managing Marketing in Changing worldSubject Influences on marketing’s future This week

Question

in the future.

When writing your response you should synthesise the theory with real-world experience and use examples of the theories in action in a real organisation about which you have read or one in which you have worked (Real estate sector in UAE).

References;

Baisya, R.K. (2014) ‘Future of aesthetics in marketing’, Review of Management, 4 (1), pp.53-56.

Use the University of Liverpool Online Library to find this article.

Top of Form

Mark as complete

Bottom of Form

Collins, N. Butler, P. (2015) ‘A marketing perspective on the rise of China: monopoly, politics and value’, Journal of Marketing Management, 31 (3), pp.269-288.

Use the University of Liverpool Online Library to find this article.

Top of Form

Mark as complete

Bottom of Form

Danciu, V. (2013) ‘The future of marketing: an appropriate response to the environment changes’, Theoretical and Applied Economics, 20 (5), pp.33-52.

Use the University of Liverpool Online Library to find this article.

Top of Form

Mark as complete

Bottom of Form

Day, G.S. Malcolm, R. (2012) ‘The CMO and the future of marketing: tomorrow’s CMOs will need a broader skill set to survive and thrive’, Marketing Management, 21 (1), pp.34-43.

Use the University of Liverpool Online Library to find this article.

Top of Form

Mark as complete

Bottom of Form

De Villa, M.A., Rajwani, T. Lawton, T. (2015) ‘Market entry modes in a muipolar world: untangling the moderating effect of the political environment’, International Business Review, 24 (3), pp.419-429.

Top of Form

Mark as complete

Bottom of Form

Devarajan, S. Fengler, W. (2013) ‘Africa’s economic boom: why the pessimists and the optimists are both right’, Foreign Affairs, 92 (3), pp.68-81.

Use the University of Liverpool Online Library to find this article.

Top of Form

Mark as complete

Bottom of Form

Harcourt, W. (2014) ‘The future of capitalism: a consideration of aernatives’, Cambridge Journal of Economics, 38 (6), pp.1307-1328.

Use the University of Liverpool Online Library to find this article.

Top of Form

Mark as complete

Bottom of Form

Hursh, D.W. Henderson, J.A. (2011) ‘Contesting global neoliberalism and creating aernative futures’, Discourse: Studies in the Cuural Politics of Education, 32 (2), pp.171-185.

Use the University of Liverpool Online Library to find this article.

Top of Form

Mark as complete

Bottom of Form

Roberson, R. (2007) ‘World population trends favour farming and farmers’, Western Farm Press, 29 (27) [Online]. Available from: http://westernfarmpress.com/world-population-trends-favor-farming-and-farmers (Accessed: 28 October 2015).

Use the University of Liverpool Online Library to find this article.

Top of Form

Mark as complete

Bottom of Form

Vien, C.L. (2015) ‘The future of marketing: thriving in a digital world’, Journal of Accountancy, 219 (6), pp.1-4.

Use the University of Liverpool Online Library to find this article.

Top of Form

Mark as complete

Bottom of Form

Media (Required)

Busk, D. (2009) The Mobile Future: How New Technologies Will Drive Success in Mobile Marketing [Video, Online].

Use the University of Liverpool Online Library to find this video.

Top of Form

Mark as complete

Bottom of Form

Influences on Marketing’s Future
Running head: INFLUENCES ON MARKETING’S FUTURE Influences on Marketing’s Future 1 Influences on Marketing’s Future 2 Influences on Marketing’s Future…
Marketing