Marketing has often been defined in terms of satisfying consumers’ needs and wants Critics however maintain

Question

Marketing has often been defined in terms of satisfying consumers’ needs and wants. Critics, however, maintain

that marketing goes beyond filling needs that it creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need.

Which of the following statements most reflects today’s business environment:

Marketing