Like most firms Toyota organizes its markets into very specific segments to better uncover and meet its consumers

Question

Like most firms, Toyota organizes its markets into very specific segments to better uncover and meet its consumers

varied needs in a sustainable way. Toyota’s segments include the standard/midsize car segment, SUV segment, truck segment, and compact car segment. Based on these segment definitions, Toyota focuses on the ________ when creating its segments.

Muiple Choice

Marketing