Is business seen as good or bad for the environment by the public?
Ahough many feel
that businesses are in it for the proverbial dollar and think of environmental issues as a long term problem and not a short term issue. Many news media stories talk about various nature polluting (water contamination, over logging, coral reef destruction etc) by business practices. However, we have seen a new trend where smaller scale firms can be seen as environmentally friendly by the millennial generation. Brands that establish positive environmental practices can grow market share and establish brand loyay in this generations.
what do you think about this statement? True or False and why?