Imagine that I am the marketing manager for a U S food product company that is considering entering the Indian

Question

Imagine that I am the marketing manager for a U.S. food product company that is considering entering the Indian

market. My CEO believes the advertising message that has been effective in the United States will be suffice in India. Also, my CEO also believes that the distribution in India is similar to the US. Based on the information from chapter 18, what might be wrong with this approach? why?

Management