Hello Mr A+Master .. I have a new project to develop a strategic marketing plan for a new heahy product (quinoa
milk cappuccino) in Starbucks . Can you help me?
The Project Guidelines:
• Product selection (good or service) with explanation of its specification and your target customers.
• Strategic marketing plan including:
o marketing environment analysis (in brief the main forces those influence your marketing activities),
o market segmentation,
o targeting, and
o positioning (emphasis your distinctive advantages).
• The 4P’s in depth and details analysis with focusing on the chosen strategies.
Running head: THE PROPOSED STRATEGIC MARKETING PLAN FOR QUINOA MILK
CAPPUCCINO PRODUCT PROJECT
1 The Proposed Strategic Marketing Plan for Quinoa Milk Cappuccino Product Project