Great North America Company Globalization and Businesses

71750 Any effective leader must pay attention to perception and attribution because they are important aspects of leadership. Perception is the process by which the mind organizes, identifies, and interprets sensory information to form a mental representation. All perceptions start as signals in the nervous system initiated by stimulation of sense organs. It is possible to shape perceptions through learning, memory, and expectation. To perceive something in a certain way depends on the complex function of the nervous system. Employees of a company constantly receive huge sets of information that they need to disseminate and process. According to Hellriegel and Slocum, “perception is the process by which people select, organize, interpret, and respond to information around them,” (Hellriegel, Slocum, 2011, P. 71). It represents the psychological process by which people use their five senses to take information from the environment and make meaning to their world. Different people will interpret and organize things differently in similar situations. It is important for a leader to watch the difference in perceptions keenly since some differences may arise because of perceptual errors. Such errors include stereotyping, projection, halo effect, impression management, and perceptual defence. Attributions theory explains how an average person constructs the meaning of an event based on their knowledge of the environment. Attributions enable an individual to acquire a cognitive mind that can understand the causes behind different happening in life and around them.