Did vineyard vines make a good strategic decision partnering with the brotherhood of the traveling plants?

How

Question

Did vineyard vines make a good strategic decision partnering with the brotherhood of the traveling plants? How

should vineyard vines proceed with its social media strategy?Was vineyard the right partnership for the brotherhood? If so. Why? If not, what other brands or industries should the brotherhood have targeted? What should the brotherhood do next with its 10,000 followers?

Marketing