Companies Often Emphasize Either Functional Or Psychological Needs Their Products

Question

Companies often emphasize either functional or psychological needs their products

fulfill. Visit www.caranddriver.com and identify a luxury car company that emphasizes functional needs and one that emphasizes psychological needs.

Trace how you might go through the steps in the consumer decision process if you were thinking of purchasing a vehicle from need recognition to post-purchase.

Which factors likely influenced your decision process?

Marketing