The idea of coming up with a Chinese buffet came from the fact that the organizers like Chinese food and believe that there is room for one more restaurant of this kind in London. This concept also comes from the fact that there is a need for a good project to sustain support for St. Luke’s Hospice’s Free Palliative Care Program for its cancer patients. Since a food business is always promising, the organizers thought of coming up with a Chinese Restaurant with a twist. This way, there will be an edge over the rest of the competitors and there will be a good chance that it will achieve its objectives.
There are more than ten big Restaurants in London specializing in Chinese cuisine, and a few remarkable ones within London’s China Town (London-Eating 2010). Needless to say, there are one too many choices for a Chinese Restaurant already. However, not one of these restaurants offers a Chinese buffet on their menu. Chinese buffet is usually found in specialty buffet restaurants that are not really exclusive to this type of product line.
Moreover, these restaurants are more grand scale in nature. They cater to business groups and tourists who have the paying capacity for set menus/ ala carte servings. These restaurants have seating capacities of up to 500 guests, indicating that these are grand in size and structure (Wong Kei 2010) The menus are a lot more complex than the usual and management has the freedom to play on their product lines depending on the target market’s preferences., . . . . . . . . . . . . . . With all these food stores offering similar products, Oriental Buffet will come as not exactly competing for heads on but will play on the lighter, more upbeat Chinese-inspired food restaurant. This way, it will target a slightly different market and will have more opportunities to thrive and grow amid the many competitors. Oriental Buffet will create a fast-food ambiance, in contrast to the stiff sit-down meal settings from other Chinese restaurants.