Using an example of a product, describe the buying decision process. Describe the role of seller or marketer in
getting the consumers to choose their brand through out the buying process
getting the consumers to choose their brand through out the buying process
ethical compliance program can aid in responsible marketing and lead to a successful marketing strategy?
What is Marketing:
Marketing is typically seen as the task of creating, promoting and delivering goods and services
to consumers and businesses. Marketers are skilled in stimulating demand for a…
which site is
best designed to do that?
2. The CEO for Simply Superb Coffee is having trouble coming up with the content marketing for her brand. She’s going to try using sticky notes with key phrases and drawings to produce a _________.
3. Pizza Hut’s platform for social media should be integrated with their website.
4. The CMO for Dan’s Doggie Treats is working on developing a ton of new content marketing. He is going to dump it into a variety of media channels then measure the outcomes. This is an excellent first step in putting the content marketing plan into action.
5. Bob’s burgers understands that to get pre-qualified traffic on his website he needs to optimize his website around the key phrases his audience uses in searching online. To get this done he leverages _______ using the key phrases.
6. Robbie’s produce stand is overflowing with blueberries this summer. She needs to sell them quickly otherwise they will spoil. Since she is a local business her SEO strategy should focus on
All of the above
7. According to iProspect, a natural search receives _______% more traffic than a paid search and the conversion rate is ________% higher than pay-per-click paid searches.
8. Lilly lou’s children’s clothing boutique measures their site performance through _________ on their website.
all of the above
9. Lou’s Pizza Parlor is updating their website and want to know more about their website audience. They should use Google Analytics look at
location of user
how long people are on each page
where traffic comes from
all of the above
10. Organic search is at the top of the content promotion list.
I know it should include all or most of the following:
– Executive Summary
– Business Description
– Industry analysis
– Market Analysis
– Marketing Plan
– Management Team and Company Structure
– Plan of Operation
– Financial Forecasts
how the company implements each of the 5 Components of a successful site.
b) Provide a sample Creative Brief.
c) Based on your research of this company, explain their content marketing strategy.
d) Also explain how this differs from their traditional marketing strategy.
Be sure to include recommendations for improvement.
________ page to build credibility because he realizes it is one of the most visited pages on a website.
2. Thank you for making my hair look spectacular at my wedding. This is an example of a _________ that should be placed on a website to increase the __________.
3. Apple Orchard, Inc., an apple picking farm, created a Facebook page to let everyone know they are open for the season. They encourage visitors to rate their visit, submit recipes and show photos of apple picking. What type of content is this?
paid content advertising
4. Hotels often encourage you to submit a ___________ on trip advisor if you have a good experience. Managers are concerned about ___________ feedback. Effective managers look at it as ___________ and manage it strategically.
customer review, negative, free product testing
owner review, negative, research
customer review, positive, experiments
paid review, negative, free product testing
5. Old navy sends a weekly text message with a coupon or deal for the week, this is called ___________.
6. Shapley Shifts sells matching dresses for girls and their mothers. The owners are building their marketing campaign and allocating dollars in the budget for the next fiscal year. Which of the following statements would be a good line item in the budget?
15% of the budget to content marketing
25% of the budget to content marketing
50% of the budget to content marketing
70% of the budget to content marketing
7. Lindsey’s Landscaping, is launching a new website and e-newsletter. She should __________ to develop her content.
contract with a professional writer
hire a marketing team
hire a CMO
not hire anyone
8. Handy Helpers, a handyman service, relies primarily on their website and blog to generate new business. They often post pictures and a brief overview of projects they helped homeowners with. What should they do before making the content go live?
Add it to other social media channels
Pay to boost their exposure
None of the above
9. HyperAid is a sports energy drink that gives the consumer energy. In developing content for their digital strategy, HyperAid should focus on _________.
the HyperAid experience.
the brand experience.
the reader’s experience.
the advertisers experience.
10. Patagonia includes interesting articles in their catalog about conservation and brand ambassadors. Which stage are they in the content marketing maturity model?
none of the above
How can a company’s marketing team ensure they identify newly emerging competitors quickly so the team can plan and execute an effective marketing strategy in response to these competitors?
Paralympic team for every Corolla purchased from a Toyota dealer. This marketing program would be an example of ________.
Evaluation on the international direct marketing infrastructures: healthy fast food in Canada
List and database
Creative LIST AND DATABASE
) The USDA National Nutrient Database…
Product differentiation is a marketing strategy which involves making unique changes in goods
and services to make them outstanding in the market. Its main advantages include- it…
Why might management change their priorities
during a financial period?
(a) They expect an increase in staff turnover in the industry.
(b) They do not need a particular reason as long as they can justify it.
(c) To reflect changes in marketing strategies designed to create new business.
(d) To avoid paying tax at the end of the financial year.
outline the marketing channels of T-Mobile
1) Marketing channels. outline the marketing channels of T-Mobile
offering as they currently exist. Most product and service offerings will have more than one channel, so T-mobile system should include at least two; for example (1) a direct channel for internet sales: manufacturer — customer; and (2) an indirect channel such as manufacturer — distributor — wholesaler — retailer — customer. If your product or service only has only a direct channel, explain why. Would this channel strategy change as a result of your new target market of millennial? Why or why not?
2) Value chain. Referring back to the marketing channel in question 1, discuss what each member of the value chain does to bring value to the consumer
A weekly subscription meal delivery service that sells healthy children
(age 2 to 12) snacks . Whose target market are millennial parents.
1. What will be the
restaurant concept in the U.S.A. called Blossom. This will be a full-service restaurant offering a
predominantly plant-based menu which focuses on seasonal items using locally sourced, fresh produce
wherever possible. The restaurant will be positioned by its values: clean eating, responsible sourcing, and
You are to assume the role of marketing director for the new restaurant concept. You are required to
produce a strategic marketing plan for Blossom. Your plan needs to contain the following elements:
1. Executive summary: what the brand is, how it will be positioned, who it will target, and the primary
objectives (no more than two paragraphs)
2. Current market situation
a. Food trends (U.S.A.)
b. Full-service restaurants
c. Competition (direct/indirect)
3. SWOT analysis (table format)
a. Year 1
b. Year 2
5. Marketing strategy
a. Positioning (expand upon the value proposition in the opening paragraph above)
c. Integrated marketing mix: four Ps (product, pricing, place, promotion)
6. Marketing controls: How will results be measured? How will marketing research be used?
and consider what channels were available for the marketing and purchase
of this product. Based on the distribution channel through which you purchased the product, discuss how the value chain was affected by that channel of distribution.
pizza preferences, delivery addresses, and payment information. Pizza Hut also allowed consumers to opt in or out of future promotional emails on its website, an example of
selection of distribution channels is essential to a successful marketing strategy. Prov
Imagine that you run a Marketing Analytics team. Your team has run a Segmentation Analysis and all 10,000 customers in the company database have been assigned to one of three segments. Your Chief Marketing Officer and Chief Financial Officer have asked how much revenue might be expected if the company presented an offer only to the segment of Best customers, and each customer can order one product and each product brings in $5. Your analyst has calculated an expected revenue amount of $50,000. What might you conclude?
in demand for their products, which is an example of
An Uber ride is considered a ________ because of its intangible nature.
Luke has been scheduling fewer employees to work during the matinee hour at the movie theater he manages because it has been slow lately. He recognized a need to manage his
Inseparability in services refers to the fact that
When Coca-Cola introduced New Coke it was a marketing failure. Someone in the marketing department likely thought the new recipe was a disaster waiting to happen, but didn’t speak up. This is most likely an example of
or Services). –
should include all or most of the following:
b) Table of Contents
c) Executive Summary (not to exceed two pages)
d) Business Description
e) Industry analysis
f) Market Analysis
g) Marketing Plan
h) Management Team and Company Structure
i) Plan of Operation
j) Financial Forecasts
k) Appendices (Supporting Documentation, including Market Research, Financial Statements, Organization Chart, Resumes, and any other relevant items).
chocolates are made for the mass, that is, not being a premium product.
According to researches done recently by your company, it has been discovered that the market is avid for new flavors. So, your company has just developed a new one called Croquet (Cherry, Coconut Milk Chocolate) altogether, a brand new flavor.
1) Name the stage of the Product Life Cycle that your product is in.
2) Mention the characteristics of a product in the stage you just answered in the question above.
3) As the marketing manager of Lotus, what strategy are you going to use for launching it? Mention and explain it.
4) Create Positioning for this product.
assign territorial quotas to
A. Financial management
B. Research and development
C. Marketing and management
D. Production department
price is $850.00 and the manufacturing cost to the company is $325.00. The retail markup was 35 percent and wholesale markup was 20 percent. (10 pts)
A. What was the cost to the wholesaler?
B. What was the cost to the retailer?
C. What percentage markup on selling price did the producer make?
The purpose is to
B2B marketing. The purpose is to
differentiate the differences in marketing strategy between consumer markets and business markets for T-Mobile. Types of B2B: Producers, Resellers, Governments, and Institutions
Question: Based on the categories of B2B markets, name at least two of the B2B markets that could be a target market for T-Mobile. Why?
strategy? What strategic approaches from the approaches (l have included below)
What strategic approaches from the approaches (l have included below)
have been, or will be, taken?.
Market penetration – Market development – Product development – Product proliferation – Resource development – Capability development – Vertical integration – Horizontal integration – Acquisitions – Mergers – Alliances /or joint ventures
can this be explained by a graphic such as Ansoff’s matrix?
b. What is the rationale for each of the strategic approaches selected? – How will the strategy contribute to goals’ achievement? – Which conditions in the external environment encourage or discourage selection of the strategy? – Which internal capabilities encourage or discourage selection of the strategy?
B2B markets don’t need to be
segmented because there are interested in lowest price for the best quality in all purchases.
B2B market are irrational in their purchase decision.
B2B market share many of the same segmentation bases with B2C markets.
Selling to other business is fraught with unethical practiceso since.most purchases requiressome kind of bribery.
Question 2 options:
None of these methods would be very good.
have an interviewer go through the store with each customer
give customers a questionnaire after they have finished shopping
install checkout counters at the end of each aisle
observe customers with hidden cameras
Critically discuss and contrast outside-in and inside-out strategic thinking in
2.Discuss marketing strategy from a resource based view. Highlight the importance of resources to competitive positioning of brands and discuss the implications of the notion of core capabilities.
3.Describe the main features associated with developing a ‘Blue Ocean’ of uncontested market space. Describe the strategy canvas management tool associated with developing a ‘Blue Ocean’ and provide a visual display of the strategy canvas for a firm of your choice. Critically discuss the possibility of developing a sustainable ‘Blue Ocean’ of uncontested market space giving examples to highlight your argument.
Tech support staff
Parental Content Filtering.
Devices Can Watcht
Ability To view full
Description of the business
Industry development plan
Management team / company structure
polish you apply it as you would any polish but, you can actually eat it. It was designed to campaign their slogan finger licking good.
market of healthier beverages than the sugary drinks ? What adds to the complexity of the simple product life cycle and rethinking the cradle to grave inevitability? How do brand extensions and carbon footprint enter the PLC equation?
During the past year they have been test
marketing a meat-based dog food. The firm’s plant is located in an industrial park adjacent to the Brown River. The city’s water system as well as much of its tourism industry is tied to the river. Recent tests show that a higher-than-normal bacteria count in the river stems from the effluent dumped into the river by the company. Experts are certain that the bacteria are generated from production of the new meat-based dog food. The firm’s long-run cost of production is: LAC = LMC = $15 per case, where LAC is long-run average cost and LMC is long-run marginal cost.
(a) The company faces a number of competitors but still has some degree of market power. In particular, the firm’s long-run price elasticity is EP= -2.75. Determine its optimal price and resulting profit margin.
(b) The current high bacteria count makes the river unsuitable and unsafe for swimming and other recreation – a result that has enormous cost to the town. A possible remedy is for the town to treat and clean the river water at a feasible cost of about $2 per thousand grams of effluent. The town has also petitioned Brown to remedy the discharge by installing expensive pollution equipment. However, under current town ordinances, the company is under no obligation to install the equipment and management has indicated that the plant would probably be forced to shut down if they were required to do so. Suggest a means by which the town might regulate the pollution problem.
It must be in
These are the wrong beliefs about the importance of marketing in a business. Some of the
marketers may think that marketing is not important to their businesses…
with its customers) and 5 across (A form of promotion commonly found on television and radio). If you could help me with the answers, I would greatly appreciate it.
Running head: A STRATEGIC MARKETING PLAN A Strategic Marketing Plan
Institutional affiliation: 1 A STRATEGIC MARKETING PLAN 2 A Strategic Marketing Plan
of the three distribution strategies (intensive, selective, or
An intensive distribution strategy aims at distributing products through all the channels
available. Generally, an intensive distribution strategy is suitable for those products that have
behavioral variables. The more important behavioral variables pertain to usage: frequency, quantity, social aspects, etc?
Construct a marketplace research plan that demonstrate five steps that may be taken to
decide the feasibility of the offering and technique for bringing it to marketplace.
Step 1 . Ensure out…
A. Licensing allows a firm to purchase the right to
manufacture and sell another firms product within a specific country or set of countries.
B. The licensor is normally paid a royalty on each unit sold.
C. Licensors have considerable control the manufacturing and marketing of their products marketed in foreign countries.
D. the license takes the risks and makes the investments in facilities for manufacturing, marketing and distribution of goods and services.
E. Licensing is an increasingly popular entry mode for smaller firms with insufficient capital and limited brand recognition.
competitive advantage and core competencies, marketing strategies, core competitors and product/service delivery.
some recommendations on how to do it? How would one tie a marketing action plan with the revenue projections?
data because she will get the following tracking:
A.Product volume wholesale warehouses and retail stores
B. Product velocity at wholesale and retail stores
C. Causal research data as to what may have caused acceleration or deceleration of product/brand sales
D. A and B
E. A, B, and C
marketing briefly introduced the company you chosen gather examples of its activities and products that support the business models .remember to cite references from business related or news websites Explain each of four bases for segments consumer markets or each five bases for segments business markets in company you choose, describe which of these bases for segmenting markets is used and described how the selected segmenting options are achieved. Examine how these factors influence the promotiontional strategies of your chosen company. Must be four pages
A. Low involvement product purchases
B. Large audience involvement
C. Message control is important
D. Message credibility is important
1. Research and development stage.
2. Retail and wholesale prices
3. Both internal and external factors
4. Integrated marketing communications
5. Product utilization level
ultimately marketing strategies. An example is an issue currently being faced by EasyJet.
European discount airline EasyJet announced in April that a decline in bookings will impact results going forward. It’s not an issue like a downturn in the economy or business travel. Instead, it is all about Brexit.
The U.K.’s pending withdrawal from the European Union is causing travelers to hold back on booking tickets amid doubts over what Britain’s future relations with the block will be, cited an article in USA Today. The company is expecting softer revenue and earnings in the second half of the year. Exactly how much is unknown.
Unknown changes in the external environment can cause an impact on cash flow and income projections for firms. What should marketing leaders @ EasyJet to adjust to this major uncertainty in consumer behavior and marketing results?
1) Product line extensions or new product
development. Should T-Mobile be modified to more fully meet the needs of your new target market? Would the changes constitute a new product line, a product line extension or a new product? If no product changes are needed, how does the same product or service meet the need of your target market differently than current customers? Would the product line extension or new product allow the offering to occupy uncontested space in the perceptual map below for the target market?
2) Product lifecycle. In which stage of the product lifecycle is T-Mobile offering now? Would the changes described in question 1 above change the lifecycle stage and if so how? What would this mean to the lifecycle marketing strategy?
the most part)? Are there still some industries remaining that have not utilized this marketing tool? Are there some industries where this type of offer just would not make sense?
Distinguish between a business process and a business function.
When an organization manufactures and sell its product , there are various functional areas like
marketing and sales, production and…
Surname: 1 Course:
Comparison between William Faulkner the Sound and the Fury and As I Lay Dying
The Sound and the Fury:
The title of the novel is extracted from a monologue…
In the indirect channel of distribution, there exist one or more intermediaries between
manufacturers and consumers. The coca-cola company manufacture, package the merchandise
and the final product…
2.Colgate-Palmolive secured the endorsements of dentists to make the claim that Colgate Total toothpaste is the number-one recommended toothpaste by most dentists, a tactic that is most effective at
3.Before Pepsi-Cola stamped freshness dates on its cans, few consumers considered cola freshness an issue. After Pepsi spent about $25 million on advertising and promotion, a consumer survey found that 61 percent of cola drinkers thought it important. This is an example of using which attitude change strategy?
4.If Israel is happy with how his new Lifeproof phone case protected the phone when he dropped it in the snow, this would be considered which variable of the behavioral learning process?
another in our purchasing processes. Choose one of the pricing approaches discussed in the readings and discuss a product, the pricing approach, and why you think it is the most appropriate approach for that particular product given your consumer characteristics. Be sure you understand the definition of your approach before tackling this topic.
Many of you will be tempted to use promotional pricing since it is the easiest to demonstrate. So promotional pricing is not for sale (pun intended). Pick one of the other approaches for this topic.
The type of pricing approach chosen is loss leader pricing strategy where a product that is
priced below cost, or at a loss so that new customers can get attracted. One example of this
product is a…
prior. SmartPark is a totally new product which is being introduced for the first time. This application aims at reducing parking related issues by reserving a parking space in advance at busy places like shopping complexes, and stadiums. The target audience for the product will be adults with a valid driving license who own or drive a motorable vehicle and require a parking space in heavy crowded places like shopping complexes, movie theaters, stadiums, and heavily crowded event places.
Product: SMARTPARK- A smartphone application for booking a parking slot
A customer-centered marketing strategy is the key to any successful marketing plan. For this complete the processes of segmenting, targeting, and positioning so that you will have a solid understanding of who your target customer is and how you should position your product.
Identify and describe at least three customer segments (buyer groups) within the market in which your product resides.
Select the consumer segment that you will target as you market your product and explain why you chose this segment.
Describe the chosen target market, being sure to include demographic, psycho-graphic, behavioral, and geographic details about your target market.
Discuss cultural elements that will need to be considered for your product based on the demographics that you’ve selected.
Discuss the competitive landscape of your product:
Please see attached before responding that you can help with this.
Thanks in advance and I appreciate the help.
Due Week 4 and worth 175 points In this assignment, you will create a Positioning Statement and Motto for one
(1) of the following brands: Alfa Romeo, Google, or Amazon.com.
Select only one (1)…
extensions or new product development. can suggest possible product line extensions or related product or service offerings based on the student’s chosen product or service offering.
The controversial, United Airlines just experienced a
marketing challenge when it comes to their airline business.
Please view the recent video captured by a neighboring passenger on the flight. https://www.youtube.com/watch?v=VrDWY6C1178
The airline was video taped dragging a customer off one of their airplanes based on an overbooked flight. The CEO, Oscar Munoz has apologized for the issue on several occasions. The passenger was a 69 year old doctor attempting to return to his destination and see his patients. The video of the passenger being dragged off the plane has gone viral from the United States to other international locations.
Your individual assignment is written a proposal of a marketing plan for United Airlines. Pretend that you are the CEO of United Airlines and need to provide 3 recommendations that the organization will take. *Make sure your answers are on a business level associated with the terms and theory learned in this course (GEB4131).
assignment i have to to take a product of an actual company into a foreign country and develop a marketing plan for that product in the target country where it has never operated its business before.
SupposeRunning head: SAMSUNG MOBILE 1 Samsung Mobile
Institutional Affiliation Samsung Mobile 2
Introduction The transient ascent of Samsung Mobile is no mischance. In an advanced domain that…
efforts; however, such efforts can backfire. In recent years, the terms greenwashingand cause washing have emerged to refer to marketing efforts that capitalize on the goodwill associated with environmental or charitable causes but reflect minimal commitment.
What to Do (and How to Do It)…
In this interactivity, you’ll read about Patagonia’s Don’t Buy This Jacket campaign and the cause washing phenomena. Then you’re going to decide if you judge this to be green marketing or greenwashing and how it impacts your likelihood to purchase.
in 2) according to 1) questions
Running head: MARKETING PLAN TITLE:
INSTRUCTOR’S NAME: MARKETING PLAN 2 Executive Summary
The company deals with milk production and its launch took place…
How the four factors of Pricing in regards to a social marketing campaign.
how each factor illustrating a social marketing example of your choice.
Price: Interventions that would decrease the costs to the individual of taking the desired action (not only monetary cost, but emotional, psychological and time costs).
more on advertising than brands with a larger market share.
At what stage in a product’s life cycle are pioneering, competitive, and comparative
advertising most likely to occur? Give a current example of each type.
can recommend a
marketing channel strategy for a product or service offering that assures the correct amount of intensity.
What type of distribution intensity strategy does T-Mobile currently use? How do you know this? Would this distribution intensity strategy change for your new target market? Why or why not?
The best test of the effectiveness of your presentation is actually making the presentation to a friend or colleague, showing the slides, and talking through the notes. Ensure that the ideas are sequenced to make sense to another person who is not familiar with them and supported well enough that this person can see the logic of the ideas.
Due date L ‘Oreal S.A Company
(Skin whitening cream)
Improving the marketing
strategy for the product Process…
each of these individuals, and what you think might motivate each in how they go about their responsibilities.
With a specific end goal to gainfully fulfill client needs, the firm first should comprehend its
outer and inner circumstance, including the client, the market environment,…
far, all the skill builders that we have done so far in the class is attached to help with the paper and also all the instructions about the paper are attached, like how many words and what format it needs to be in, we have covered the following topics in the course so far (1) strategic planning, (2) the role of the CEO, (3) firm performance, and (4) the nature of business itself. In addition, we will have explored how the role of organizational functional areas (such as finance and marketing, among many others) interact and contribute to the organization; and how the firm interacts with larger social, legal, and business environments.Your Synthesis Paper might encompass the entirety of the course, attempting to synthesis the essence of strategic management, CEO influence, and firm performance. Your paper might attempt to synthesize the different paradigms of strategic management presented in the course. Your paper may speak to your personal experience with strategic planning or CEOs, or your ambitions and emotions related to becoming a CEO. Or you may attempt to focus on one of the following questions. What is strategic management and how does it relate to firm performance or sustainability? How does it relate to employee or individual happiness? What are the most important issues, advantages, and challenges facing those aspiring to be a CEO? The specific topic of your synthesis paper is entirely up to you as long as it synthesizes the materials taught in this course. The paper can be about any of these topics. The template is attached for the paper.
Running head: STRATEGIC MANAGEMENT Strategic Management
Institution 1 STRATEGIC MANAGEMENT 2
Strategic Management Strategic management involves formulation and implementation of major…
The Company I
have choose is Endy Mattresses.
How would you approach this questions?
Introduction: In this
section, you will briefly introduce the small business from the case scenario, and the problem that it is trying to solve. A. Clearly state the problem that the business owner is seeking to solve. Be sure to address the question of what your business ultimately wants to do. B. Identify and briefly describe the two technologies from the list provided that you will research in your business systems analysis.
A brick-and-mortar that offers discounted designer clothing, shoes, and handbags. The store only has a basic website with a list of a few products, and the customers can only purchase items in-store. The problem is that the business is not able to reach customers as easily reach as its competitors. The goal of the business is to promote growth with an online presence and become more customer-focused and achieve competitive advantage. The business owner wants to streamline the business processes involved in integrating a brick-and-mortar business with an E-business. With the competition we need to incorporate more than one strategy such as cost leadership, operational effectiveness and customer orientation so that we can produce the lowest cost in the industry, improve the internal business processes so that performance in the buying, selling and shipping are better than the competition and finally ensuring customers are happy.
Social computing in business refers to the delivery of electronic commerce activities and transactions through social computing. Social commerce also supports social interactions and user contributions, allowing customers to participate actively in the marketing and selling of products and services in online marketplaces and communities. With social commerce, individuals can collaborate online, obtain advice from trusted individuals, and find and purchase goods and services.
Wireless, mobile computing, and mobile commerce in business refers to a real-time connection between a wireless handheld device such as smart cellular phones or home computers for electronic commerce (EC) transactions that are conducted in a wireless environment such as the internet or intranet.
be about the Jelly Hand Wash, thank you.
You selected a product and you’ve
Include a title page, and proofread your final assignment for correct spelling, grammar, and punctuation.
Nice Jelly Hand Wash 1 NICE JELLY HAND WASH By Student’s Name Course Name
Date Nice Jelly Hand Wash 2 Concept Statement
The ultimate natural Hand Wash…
#1: Demonstrate comprehension of the principles of accounting, marketing, finance, management, and economics.o Characteristics:
Date 1. Demonstrate comprehension of the principles of accounting, marketing, finance,
management and economics.
Characteristics: Identify the…
***PLEASE SEE ATTACHED GRADE
GUIDELINE. ORIGINAL WORK ONLY***
Use the same product – The product I came up with is the one step washer and dryer – PLEASE SEE ATTACHED POSITIONING PAPER. This will give you information about the product.
Develop a 900-word analysis that includes:
(1) Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle.
-new digital marketing techniques.
-following promotional methods: mass marketing, direct marketing, personal selling, public relations, and digital marketing.
(2) Explain how the packaging you will use for your product or service will add value.
Include at least two sources of research that support your analysis; at least one must be the scholar journal/article, and one piece of secondary research.
Format your assignment consistent with APA guidelines
Running Head: MARKETING One-Step Washer and Dryer Marketing Mix
Date: MARKETING 2 Marketing Mix
Marketing requires that a business puts the correct…
Services and support your answer with
a) Explain the Ethical issues involved in marketing of Goods Services and support your answer with
any 2 relevant examples of Royal Decrees governing ethical behavior in Oman. (10 Marks)
b) A reputed automotive company is buying Non-Genuine spare parts for cars from China and then repackaging them as genuine parts and making misleading labels. The customer buys brake pads (at the price of genuine item) for his car from the company assuming the parts to be genuine. An employee of the company feels that it is not fair on part of the company and reports the matter to Public Authority for Consumer Protection (PACP).
Which ethical issue is involved in the case?
Which of the consumer rights is/are violated?
a) Explain the Ethical issues involved in marketing of Goods amp; Services
and support your answer with any 2 relevant examples of Royal
Decrees governing ethical behavior in Oman….
Assume that you are a marketing manager for a major LCC or legacy international airline. Based on
what you learned from the readings in this module, develop and apply consistent guidelines in response to a competitor’s pricing initiatives and when your airline should take pricing initiatives.
Chapter 6 attached
Running head: LEGACY INTERNATIONAL AIRLINE Legacy international airline
August 6, 2017 1 LEGACY INTERNATIONAL AIRLINE 2 Legacy international airline
course. Your marketing plan will be based on a real life, publicly traded company. You will take on the role of CHIEF MARKETING OFFICER for this company. In your new job you will conduct a SWOT analysis based on public information, develop a list of ORIGINALmarketing recommendations, and selecting one recommendation, write implementation plan, including follow up metrics. You may consider a marketing plan on any of the following topics
This is NOT a research paper that documents the current marketing activities of your target firm.
The assignment is to be completed in POWERPOINT, as most organizations today use this format for marketing plan communication with management. A template and rubric have been attached as a resource.
School Executive Summary Possibility of the organization is growth The organization has a probability to make by
improving its contracts with well known
varied needs in a sustainable way. Toyota’s segments include the standard/midsize car segment, SUV segment, truck segment, and compact car segment. Based on these segment definitions, Toyota focuses on the ________ when creating its segments.
important to identify new business opportunities? What can you do to become an effective scanner? (250words)
Donald E. Petersen, chairman of the board of Ford Motor Company, remarked, If we aren’t customer-driven, our
cars won’t be either. Explain how this statement reflects the marketing concept.
2. People don’t know what they want—they only want what they know. – How does this statement apply to marketing?
3. Think of all of the products that you use, what one do you think does the best job at marketing itself, why? Provide an example of a marketing campaign ( advertisement, commercial, etc.) that illustrates this.
4. Why is it important for a business to have a marketing plan?
5. Suggest some techniques that can make your school enrollment marketing plan more effective? (What do you think your school needs to do to attract more students?) How would you market these ideas?
6. How are Samsung and Apple using their websites to promote their newest product offerings? Do you see any hints of any future strategies the companies might implement? Where?
A straight re-buy is a recurring purchase decision in
which a customer simply repurchases a good or service that has performed satisfactorily in the past.
Question 1 options:
SaveQuestion 2 (1 point)
Select the scenario that best illustrates B2B marketing in action.
Question 2 options:
Joe is watching TV and sees a commercial for the new Ford truck.
Michelle is reading a whitepaper created by TXM Automation Co. titled How Automation Can Save Your Company Money.
Sarah drives to work and see a billboard for Tower Law Offices.
Matt is on Twitter and sees a Promoted tweet that reads: Dreaming of a Big Deal? Get any size coffee + donut for just $2!
SaveQuestion 3 (1 point)
B2B sales cycles are typically short because the purchasing decision is an emotional buy.
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SaveQuestion 4 (1 point)
The executives personal brand is an important factor for B2B marketing.
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SaveQuestion 5 (1 point)
Which statement is true?
Question 5 options:
B2B marketing is typically long sales cycle with high sales volumes, low value and short term relationships.
B2B marketing is typically short sales cycles with low sales volumes, high value and long term relationships.
B2B marketing is typically long sales cycles with low sales volumes, low value and long term relationships.
B2B marketing is typically long sales cycles with low sales volumes, high value and long term relationships.
SaveQuestion 6 (1 point)
When an organization is looking to reduce expenses, it is typically the marketing budget that gets cut first.
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SaveQuestion 7 (1 point)
It’s most important to have a message that focuses on the features of your product when creating a campaign.
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SaveQuestion 8 (1 point)
Perfectionism is very objective and all marketers should strive for perfect.
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SaveQuestion 9 (1 point)
One of the best ways to prevent yourself from living in the past is to be a watchful consumer, paying attention to how companies are marketing and selling to you and emulating those best practices.
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SaveQuestion 10 (1 point)
Measurement and data is not as important as brand awareness and obtaining awards for your creativity.
Question 10 options:
SaveQuestion 11 (1 point)
Every element of marketing campaigns can be tested including the target audience, offers, benefits, messaging, media, copy and graphics.
Question 11 options:
SaveQuestion 12 (1 point)
Select the item that best showcases an example of a company that is focusing on what doesn’t matter.
Question 12 options:
Jim’s Widgets are redesigning their website because they have a goal to increase the conversion rate of online orders by 15% this year.
Peterson Phillips are preparing for their next trade show. Last year the booth was 10′ x 10′ and this year, they are considering expanding to a 20′ x 10′ booth.
Orbital Inc. is preparing an email campaign to upsell their current customers on the new accessories line that is available.
Elite Systems has evaluated the source of new business from the last 3 years and determined that paying for ads in Plastics Magazine did not generate any new opportunities, so they are cancelling the advertising contract.
SaveQuestion 13 (1 point)
The definition of business-to-business marketing is the organizational purchase of goods or services to support production of other goods and services for daily company operations or for resale.
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SaveQuestion 14 (1 point)
Marketing and Sales are typically separate functions within a company and best practices are to keep the marketing people focusing on marketing while the sales people focus on sales. No need for the two functions to communicate.
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SaveQuestion 15 (1 point)
ADS’s marketing team is focusing on content marketing for 2018. ADS creates custom point of purchase display systems for retail stores across the US. They also offer a catalog of prefabricated display systems. The goal of the content marketing strategy is both brand awareness and lead generation. Select the strategy that would best suit them.
Question 15 options:
The marketing team at ADS will focus on creating lots of blog posts (targeting 2 new posts a week) about the different products that they offer because the search engines love content. In addition, they will share each blog post on Facebook and Twitter on a weekly basis to keep pushing the message out.
The marketing team at ADS will focus on leveraging the CEO’s LinkedIn profile since he is well connected. Once a week the CEO will post an article on LinkedIn about the benefits of point of purchase displays.
The marketing team at ADS will focus on producing three quality whitepapers. Each topic will resonate with a pain that the industry faces and will be an educational tool. Once someone signs up for the whitepaper, they will then be part of a drip email campaign that nurtures the lead and has compounding value in its messaging.
The marketing team at ADS will make a lot of YouTube videos that demonstrate the display systems in use. These videos will then be shared on other social media channels including Facebook, Twitter and LinkedIn.
SaveQuestion 16 (1 point)
Thought leadership and education is typically how a relationship starts in B2B.
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SaveQuestion 17 (1 point)
When asked, where do you typically start your research for a future business purchase, most respondents answered Google.
Question 17 options:
SaveQuestion 18 (1 point)
Which statement is true?
Question 18 options:
B2B buyers usually know a lot about your company before they even contact you.
B2B buyers typically make buying decisions based on the lowest price in the bidding process.
B2B buyers don’t use social media.
B2B buyers expect you to cold call them if you want to win their business.
SaveQuestion 19 (1 point)
Crowdsourcing is only effective in the B2C marketplace.
Question 19 options:
SaveQuestion 20 (1 point)
Consistency pays off in B2B marketing. Always-on B2B marketers see better resus than discrete campaigns
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SaveQuestion 21 (1 point)
How many people on average are now involved in the buying decision process in B2B organizations?
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SaveQuestion 22 (1 point)
Which statement about a SWOT analysis is true?
Question 22 options:
Strengths and Weaknesses are external; Opportunities and Threats are internal.
Strengths and Opportunities are internal; Weaknesses and Threats are external.
Strengths and Weaknesses are internal; Opportunities and Threats are external.
Strengths and Opportunities are external; Weaknesses and Threats are internal.
SaveQuestion 23 (1 point)
Strengths within a SWOT analysis might include:
Question 23 options:
Expertise, financial security, reputation in the marketplace
List of competitors, resources your company does not have
A new market to target, market trends
Upcoming tradeshows, advertising metrics
SaveQuestion 24 (1 point)
Every B2B sales process is the same.
Question 24 options:
SaveQuestion 25 (1 point)
Content can have an impact on the buyer’s decision to purchase from the vendor.
Question 25 options:
SaveQuestion 26 (1 point)
Which statement is not a true statement about content marketing?
Question 26 options:
Content marketing engages prospects well before they are ready to buy.
Businesses should utilize content marketing to offer their expertise.
Content marketing should include product pitches and self-endorsement.
Businesses should identify the pain points with a customer and utilize content marketing to solve those pains.
SaveQuestion 27 (1 point)
Content marketing is only effective in the awareness stage of the buying process.
Question 27 options:
SaveQuestion 28 (1 point)
When creating content for your marketing, you should remain a generalist and only share information that will be attractive to the masses.
Question 28 options:
SaveQuestion 29 (1 point)
The definition of marketing research is any activity that involves gathering and/or evaluating information to be used to assist the business decision-making process.
Question 29 options:
SaveQuestion 30 (1 point)
The most effective content to create should always come from the CEO.
Question 30 options:
either one strength or one weakness about this company. Explain this and provide your rationale for this statement.
outline the relationship between an IMC Plan and an organisation’s business plan and marketing
· identify three areas where the three plans are related
· describe this relationship
of the company?
is an online children’s
Hannah’s Hats is an online children’s
hat retailer with a brick-and-mortar store in Chicago, Illinois. The company has 27 employees and was founded by Harry Hannah in 2008. At that time, Hannah was a single father of 3-year-old twin boys. After five years, sales were $1 million. The company topped $7 million in 2015.
Working as a freelance children’s clothing buyer, Harry could work from home and be a stay at home Dad to his twins, Harry, Jr. and Harold. This was important to him and to his wife Harriet, a software designer whose job involved a great deal of travel. However, on one cold night in November, Harry was contacted by local police who informed him that his wife had been killed in an auto accident. She was returning home after having been to see a client in the Chicago suburb of Arlington Heights.
Devastated by the news, Harry did everything he could to keep himself together for the kids. He needed help; he decided to send them to day care three days a week so he could deal with getting his new life together. Everyday Harry noticed the caretakers trying to find the hats and mittens of the children when he came to take the boys home. Harry noticed that many of the children had mitten clips that seem to help reduce the number of lost mittens. The hats; however, were another matter.
Chicago winters are exceptionally bad for children because the wind whips across Lake Michigan and freezes every part of the face that has moisture especially the mouth. While many of the children’s coats had attached hoods, this was not enough. Parents used wool scarfs tied around the children’s face (below the eyes) to stop the painful feeling of the cold. The scarves were awkward and bulky for the children who often pulled them off or dropped them in their travels. Harry decided to design a hat that could be attached with Velcro onto a coat hood or a coat collar and designed to fit closely around the mouth, nose, ears, and eyes of a child just like a ski mask. The hat could be easily attachable relegating the need for scarfs to the past. Harry knew the hat could come in a variety of colors and have various child-friendly designs.
Several months passed. Harry discovered that payments from Harriet’s workmen’s compensation and her life insurance would provide him and the children some financial freedom for years if invested wisely. Harry thought a better way to change his family’s life would be to invest some portion of the money in his hat idea. Founded as a small storefront shop near Marshall Fields, Hannah’s Hats also developed a loyal following online. Through its creative use of social media, sales took off. Harry expanded his product line to include matching winter gloves and socks.
Beginning in the fall of 2012, Harry flushed with success with his children’s hats of thinking that the success in selling children’s hats could be directly applied to successfully selling hats to adus. The company invested $150,000 in new designs and inventory for attachable hats for adus. By offering seasonal products for the whole family, Harry thought Hannah’s Hats would double their sales in three to five years.
With visions of becoming a destination store like LL Bean’s flagship store, Hannah’s Hats moved from its old store near Marshall Fields to a large space on the Navy Pier. This cost Hannah’s Hats $25,000. Harry also moved the warehouse from a 10,000 sq. ft. space near the old store to 20,000 sq. ft. closer to his home in Arlington Heights. This location was considerably further from the store.
As the boys grew older, Harry left most of the work to his staff. He set out to increase the sales through travel and spent most of his time marketing projects through numerous marketing initiatives. He was determined to have his hats available to every possible cold weather clothes customer. He introduced numerous marketing initiatives, including a partnership with Blizzard Relief, an organization intended to increase awareness of the clothing needs of the homeless during massive cold weather storms.
To sustain these efforts, Hannah’s Hats bulked up its marketing staff that consisted of Hannah and three of the employees who worked in the warehouse. Gradually, the marketing team grew to 5 full-time employees. Additionally, Hannah hired an IT person to handle the online store.
From 2008 to 2015, Hannah’s Hats grew at an annual rate of as much as 50 percent. Hannah’s talks and marketing pitches to large retailers attracted the attention of two investors. The investors told Hannah that with their help could grow the company to be a $75 million dollar business. Hannah began to think bigger, If the investors think they can grow Hannah’s Hats to be a $75 million-dollar business, why can’t I? This goal became his new objective. Hannah doubled his marketing trips and went after WalMart and Target to broaden his customer base. Ahough both companies liked his product, they fe that a cheaper version was needed.
Hannah put in place many strategies to grow even larger. He was sure his efforts would pay off in increased sales. Just the same, in March of 2016, sales flattened. Expenses spiraled upwards. We are spending too much money marketing, Hannah thought. Hannah’s Hats’ sales were dropping slowly. Hannah limited what he had been taking as a salary to buy time to rethink his growth plans. His expansion plans were put on hold. Employees were worried. Morale suffered as well. Hannah’s Hats was no longer the family business where employees shared personal updates during morning huddles.
that marketing goes beyond filling needs that it creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need.
Which of the following statements most reflects today’s business environment:
including price, will be fairly straightforward. Of the following, which is NOT one of the common pricing?
A. Avoiding government intervention
B. Supporting re-sellers and gaining their support
C. Customer retention and building profitable customer relationships
D. Preventing competition
E. Grabbing international market share
as self-concept, values, need, or goals influence a marketing offering’s personal relevance and consumer motivation. Use examples from your own experience to illustrate your answer.
Needs this in 2-3 days. thanks
Your company is about to introduce a cellular phone into the
market to compete with the Apple iPhone 5. You have been tasked with setting the price. Make a detailed pricing brief to present to the board of directors where you will discuss 1) pricing goals 2) how you will estimate demand, costs, and profits, and 3) choose a price policy to help determine a base price.
You will need to provide a plan for each of the three pricing strategies (price skimming, penetration pricing, and status quo pricing) discussing the pros and cons of each when compared to the competitors in the market in which your phone will sell.
You should also discuss how using discounts, geographic pricing, and other special pricing tactics can be used to fine-tune the base price you select.
less of the product. Sriracha’s use of a single marketing mix for all potential customers means that the company is using:
a.a common approach.
b.a concentrated approach
c.an undifferentiated approach.
d.a differentiated approach.
The trademarked rooster and package design for Huy Fong’s Sriracha sauce is part of the _______ ingredient of the marketing mix.
The pending lawsuit from the City of Irwindale is part of the _________ forces in the external environment.
a.legal and regulatory
Sarah and some friends were eating at a local taco restaurant last week. All of Sarah’s friends put Sriracha on their tacos and raved about how great it tasted. The next time Sarah went to the grocery store, she purchased a bottle of Sriracha. Sarah’s buying decision was influenced by:
Select one of your favorite products and describe it terms of
Be sure you refer to these concepts in the week’s readings before tackling this description. Then, identify where your product would fall on the product/service continuum and why you chose that location. Use percentages such as 25 percent product and 75 percent service. Lastly, does the product have any product lines? If so, how do they differ from the core product in terms of additional benefits or features?
Student can identify how their
Customer empowerment. Student can identify how their
chosen product or service offering uses social networks to communicate and empower customers to be part of the marketing process.
variable costs (VC) per Coca-Cola case will be $2, and fixed costs (FC) of the plant will be
$100,000 per month. Based on this information, what is the break-even point (BEP) in units?
-What is the purpose of this commercial? What is the particular thought/action that the advertisers want of the audience?
-What is the story and why the commercial is telling it? What does it have to do with the product it’s marketing? What emotion the commercial is trying to evoke?
-There are two parallel stories happening side by side in the commercial, discuss each scene and explain its relationship with the other. Why the advertisers structured it this way?
with critics who counter that marketing is harmful to individuals, businesses, and society? Choose a side and make your case, recalling the arguments presented in this chapter and adding your own.
– for 20 points please define lean start-up and explain how this involves developing
different methodologies to traditional ways of developing products – please give feedback to 2 of your classmates for 5 points for each post – for a total of 30 points
Define lean start-up and explain how this involves developing different methodologies to
traditional ways of developing products
Launching a new enterprise has always been a hit or miss scheme. The…
where the marketing of
that product had to be adapted to meet the new market entry
model. Why did they have to adapt the product? What cuural nuances and business
models needed to be re-structured for this to be effective? How did it impact the
will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?
2) What activities are part
of market intelligence gathering?
3) How do marketing professionals know if they have crossed the line in terms of gathering marketing intelligence?
July 2,000 (number of units)
June 2,000 July 3,000 (number of units)
The fixed manufacturing cost is $18,000 per month and variable manufacturing cost is $5 per unit. There is also a monthly fixed non-manufacturing cost (marketing and administration) of $5,000. There was no work in progress at the end of either June or July.
a) Calculate operating profit for each month, first using a marginal costing approach and then a full (absorption) costing approach. (10 marks)
b) Explain the reason behind change in profit under variable and absorption costing. (2 marks)
Why does network marketing is
best for marketing in recession?
Do you think business should actively market more or less during recession?