I have an emergency and I need assistance in this This is marketing paper ***PLEASE SEE ATTACHED GRADE

Question

I have an emergency and I need assistance in this. This is marketing paper.

***PLEASE SEE ATTACHED GRADE

GUIDELINE. ORIGINAL WORK ONLY***

Use the same product – The product I came up with is the one step washer and dryer – PLEASE SEE ATTACHED POSITIONING PAPER. This will give you information about the product.

Develop a 900-word analysis that includes:

(1) Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle.

Some examples:

-new digital marketing techniques.

-following promotional methods: mass marketing, direct marketing, personal selling, public relations, and digital marketing.

(2) Explain how the packaging you will use for your product or service will add value.

  • -service could be the warranty, protection service, or free replacement for life, etc…
  • -bundle of service (ex. giving discount on refillable soap/dryer sheet?)

Include at least two sources of research that support your analysis; at least one must be the scholar journal/article, and one piece of secondary research.

Format your assignment consistent with APA guidelines

Running Head: MARKETING One-Step Washer and Dryer Marketing Mix
Student’s Name:
Institution Affiliation:
Date: MARKETING 2 Marketing Mix
Marketing requires that a business puts the correct…
Marketing

Q1 a) Explain the Ethical issues involved in marketing of Goods &amp

Services and support your answer with

Question

Q1.

a) Explain the Ethical issues involved in marketing of Goods Services and support your answer with

any 2 relevant examples of Royal Decrees governing ethical behavior in Oman. (10 Marks)

b) A reputed automotive company is buying Non-Genuine spare parts for cars from China and then repackaging them as genuine parts and making misleading labels. The customer buys brake pads (at the price of genuine item) for his car from the company assuming the parts to be genuine. An employee of the company feels that it is not fair on part of the company and reports the matter to Public Authority for Consumer Protection (PACP).

Which ethical issue is involved in the case?

Which of the consumer rights is/are violated?

Question:
Q1.
a) Explain the Ethical issues involved in marketing of Goods amp; Services
and support your answer with any 2 relevant examples of Royal
Decrees governing ethical behavior in Oman….
Business

Assume that you are a marketing manager for a major LCC or legacy international airline Based on

Question

Assume that you are a marketing manager for a major LCC or legacy international airline. Based on

what you learned from the readings in this module, develop and apply consistent guidelines in response to a competitor’s pricing initiatives and when your airline should take pricing initiatives.

Chapter 6 attached

Running head: LEGACY INTERNATIONAL AIRLINE Legacy international airline
Student name
Course title
August 6, 2017 1 LEGACY INTERNATIONAL AIRLINE 2 Legacy international airline
Introduction
In this…
Marketing

A well written marketing plan upon which an organization can execute is the concluding project for this

Question

A well written marketing plan upon which an organization can execute is the concluding project for this

course. Your marketing plan will be based on a real life, publicly traded company. You will take on the role of CHIEF MARKETING OFFICER for this company. In your new job you will conduct a SWOT analysis based on public information, develop a list of ORIGINALmarketing recommendations, and selecting one recommendation, write implementation plan, including follow up metrics. You may consider a marketing plan on any of the following topics

  • Introduction of a new product
  • Introduction of a new service
  • Expanding an existing product to an entirely new buyer segment
  • Expanding an existing product to an entirely new geographic market

This is NOT a research paper that documents the current marketing activities of your target firm.

The assignment is to be completed in POWERPOINT, as most organizations today use this format for marketing plan communication with management. A template and rubric have been attached as a resource.

Marketing
Plan
Name
School Executive Summary Possibility of the organization is growth The organization has a probability to make by
improving its contracts with well known
manufacturers providers…
Business

Like most firms Toyota organizes its markets into very specific segments to better uncover and meet its consumers

Question

Like most firms, Toyota organizes its markets into very specific segments to better uncover and meet its consumers

varied needs in a sustainable way. Toyota’s segments include the standard/midsize car segment, SUV segment, truck segment, and compact car segment. Based on these segment definitions, Toyota focuses on the ________ when creating its segments.

Muiple Choice

Marketing

1 …

Donald E. Petersen, chairman of the board of Ford Motor Company, remarked, If we aren’t customer-driven, our

Question

1. Donald E. Petersen, chairman of the board of Ford Motor Company, remarked, If we aren’t customer-driven, our

cars won’t be either. Explain how this statement reflects the marketing concept.

2. People don’t know what they want—they only want what they know. – How does this statement apply to marketing?

3. Think of all of the products that you use, what one do you think does the best job at marketing itself, why? Provide an example of a marketing campaign ( advertisement, commercial, etc.) that illustrates this.

4. Why is it important for a business to have a marketing plan?

5. Suggest some techniques that can make your school enrollment marketing plan more effective? (What do you think your school needs to do to attract more students?) How would you market these ideas?

6. How are Samsung and Apple using their websites to promote their newest product offerings? Do you see any hints of any future strategies the companies might implement? Where?

Marketing

SaveQuestion 1 (1 point)A straight rebuy is a recurring purchase decision in

Question

SaveQuestion 1 (1 point)

A straight re-buy is a recurring purchase decision in

which a customer simply repurchases a good or service that has performed satisfactorily in the past.

Question 1 options:

True

False

SaveQuestion 2 (1 point)

Select the scenario that best illustrates B2B marketing in action.

Question 2 options:

Joe is watching TV and sees a commercial for the new Ford truck.

Michelle is reading a whitepaper created by TXM Automation Co. titled How Automation Can Save Your Company Money.

Sarah drives to work and see a billboard for Tower Law Offices.

Matt is on Twitter and sees a Promoted tweet that reads: Dreaming of a Big Deal? Get any size coffee + donut for just $2!

SaveQuestion 3 (1 point)

B2B sales cycles are typically short because the purchasing decision is an emotional buy.

Question 3 options:

True

False

SaveQuestion 4 (1 point)

The executives personal brand is an important factor for B2B marketing.

Question 4 options:

True

False

SaveQuestion 5 (1 point)

Which statement is true?

Question 5 options:

B2B marketing is typically long sales cycle with high sales volumes, low value and short term relationships.

B2B marketing is typically short sales cycles with low sales volumes, high value and long term relationships.

B2B marketing is typically long sales cycles with low sales volumes, low value and long term relationships.

B2B marketing is typically long sales cycles with low sales volumes, high value and long term relationships.

SaveQuestion 6 (1 point)

When an organization is looking to reduce expenses, it is typically the marketing budget that gets cut first.

Question 6 options:

True

False

SaveQuestion 7 (1 point)

It’s most important to have a message that focuses on the features of your product when creating a campaign.

Question 7 options:

True

False

SaveQuestion 8 (1 point)

Perfectionism is very objective and all marketers should strive for perfect.

Question 8 options:

True

False

SaveQuestion 9 (1 point)

One of the best ways to prevent yourself from living in the past is to be a watchful consumer, paying attention to how companies are marketing and selling to you and emulating those best practices.

Question 9 options:

True

False

SaveQuestion 10 (1 point)

Measurement and data is not as important as brand awareness and obtaining awards for your creativity.

Question 10 options:

True

False

SaveQuestion 11 (1 point)

Every element of marketing campaigns can be tested including the target audience, offers, benefits, messaging, media, copy and graphics.

Question 11 options:

True

False

SaveQuestion 12 (1 point)

Select the item that best showcases an example of a company that is focusing on what doesn’t matter.

Question 12 options:

Jim’s Widgets are redesigning their website because they have a goal to increase the conversion rate of online orders by 15% this year.

Peterson Phillips are preparing for their next trade show. Last year the booth was 10′ x 10′ and this year, they are considering expanding to a 20′ x 10′ booth.

Orbital Inc. is preparing an email campaign to upsell their current customers on the new accessories line that is available.

Elite Systems has evaluated the source of new business from the last 3 years and determined that paying for ads in Plastics Magazine did not generate any new opportunities, so they are cancelling the advertising contract.

SaveQuestion 13 (1 point)

The definition of business-to-business marketing is the organizational purchase of goods or services to support production of other goods and services for daily company operations or for resale.

Question 13 options:

True

False

SaveQuestion 14 (1 point)

Marketing and Sales are typically separate functions within a company and best practices are to keep the marketing people focusing on marketing while the sales people focus on sales. No need for the two functions to communicate.

Question 14 options:

True

False

SaveQuestion 15 (1 point)

ADS’s marketing team is focusing on content marketing for 2018. ADS creates custom point of purchase display systems for retail stores across the US. They also offer a catalog of prefabricated display systems. The goal of the content marketing strategy is both brand awareness and lead generation. Select the strategy that would best suit them.

Question 15 options:

The marketing team at ADS will focus on creating lots of blog posts (targeting 2 new posts a week) about the different products that they offer because the search engines love content. In addition, they will share each blog post on Facebook and Twitter on a weekly basis to keep pushing the message out.

The marketing team at ADS will focus on leveraging the CEO’s LinkedIn profile since he is well connected. Once a week the CEO will post an article on LinkedIn about the benefits of point of purchase displays.

The marketing team at ADS will focus on producing three quality whitepapers. Each topic will resonate with a pain that the industry faces and will be an educational tool. Once someone signs up for the whitepaper, they will then be part of a drip email campaign that nurtures the lead and has compounding value in its messaging.

The marketing team at ADS will make a lot of YouTube videos that demonstrate the display systems in use. These videos will then be shared on other social media channels including Facebook, Twitter and LinkedIn.

SaveQuestion 16 (1 point)

Thought leadership and education is typically how a relationship starts in B2B.

Question 16 options:

True

False

SaveQuestion 17 (1 point)

When asked, where do you typically start your research for a future business purchase, most respondents answered Google.

Question 17 options:

True

False

SaveQuestion 18 (1 point)

Which statement is true?

Question 18 options:

B2B buyers usually know a lot about your company before they even contact you.

B2B buyers typically make buying decisions based on the lowest price in the bidding process.

B2B buyers don’t use social media.

B2B buyers expect you to cold call them if you want to win their business.

SaveQuestion 19 (1 point)

Crowdsourcing is only effective in the B2C marketplace.

Question 19 options:

True

False

SaveQuestion 20 (1 point)

Consistency pays off in B2B marketing. Always-on B2B marketers see better resus than discrete campaigns

Question 20 options:

True

False

SaveQuestion 21 (1 point)

How many people on average are now involved in the buying decision process in B2B organizations?

Question 21 options:

1

3

5

7

SaveQuestion 22 (1 point)

Which statement about a SWOT analysis is true?

Question 22 options:

Strengths and Weaknesses are external; Opportunities and Threats are internal.

Strengths and Opportunities are internal; Weaknesses and Threats are external.

Strengths and Weaknesses are internal; Opportunities and Threats are external.

Strengths and Opportunities are external; Weaknesses and Threats are internal.

SaveQuestion 23 (1 point)

Strengths within a SWOT analysis might include:

Question 23 options:

Expertise, financial security, reputation in the marketplace

List of competitors, resources your company does not have

A new market to target, market trends

Upcoming tradeshows, advertising metrics

SaveQuestion 24 (1 point)

Every B2B sales process is the same.

Question 24 options:

True

False

SaveQuestion 25 (1 point)

Content can have an impact on the buyer’s decision to purchase from the vendor.

Question 25 options:

True

False

SaveQuestion 26 (1 point)

Which statement is not a true statement about content marketing?

Question 26 options:

Content marketing engages prospects well before they are ready to buy.

Businesses should utilize content marketing to offer their expertise.

Content marketing should include product pitches and self-endorsement.

Businesses should identify the pain points with a customer and utilize content marketing to solve those pains.

SaveQuestion 27 (1 point)

Content marketing is only effective in the awareness stage of the buying process.

Question 27 options:

True

False

SaveQuestion 28 (1 point)

When creating content for your marketing, you should remain a generalist and only share information that will be attractive to the masses.

Question 28 options:

True

False

SaveQuestion 29 (1 point)

The definition of marketing research is any activity that involves gathering and/or evaluating information to be used to assist the business decision-making process.

Question 29 options:

True

False

SaveQuestion 30 (1 point)

The most effective content to create should always come from the CEO.

Question 30 options:

True

False

Marketing

Question onePick a company that you admire (and will be familiar to your colleagues) and provide

Question

Question one

  • Pick a company that you admire (and will be familiar to your colleagues) and provide

either one strength or one weakness about this company. Explain this and provide your rationale for this statement.

Question two

  • Using this same company, provide either one external opportunity or one external threat that surrounds this company. Explain this and provide your rationale for this statement.

Question three

Marketing

R 1

outline the relationship between an IMC Plan and an organisation’s business plan and marketing

Question

R 1. outline the relationship between an IMC Plan and an organisation’s business plan and marketing

plan:

· identify three areas where the three plans are related

· describe this relationship

Marketing

Current a SWOT analysis

of the company?

Hannah’s Hats
is an online children’s

Question

Current a SWOT analysis of the company?

Hannah’s Hats is an online children’s

hat retailer with a brick-and-mortar store in Chicago, Illinois. The company has 27 employees and was founded by Harry Hannah in 2008. At that time, Hannah was a single father of 3-year-old twin boys. After five years, sales were $1 million. The company topped $7 million in 2015.

Hannah’s Story

Working as a freelance children’s clothing buyer, Harry could work from home and be a stay at home Dad to his twins, Harry, Jr. and Harold. This was important to him and to his wife Harriet, a software designer whose job involved a great deal of travel. However, on one cold night in November, Harry was contacted by local police who informed him that his wife had been killed in an auto accident. She was returning home after having been to see a client in the Chicago suburb of Arlington Heights.

Devastated by the news, Harry did everything he could to keep himself together for the kids. He needed help; he decided to send them to day care three days a week so he could deal with getting his new life together. Everyday Harry noticed the caretakers trying to find the hats and mittens of the children when he came to take the boys home. Harry noticed that many of the children had mitten clips that seem to help reduce the number of lost mittens. The hats; however, were another matter.

Chicago winters are exceptionally bad for children because the wind whips across Lake Michigan and freezes every part of the face that has moisture especially the mouth. While many of the children’s coats had attached hoods, this was not enough. Parents used wool scarfs tied around the children’s face (below the eyes) to stop the painful feeling of the cold. The scarves were awkward and bulky for the children who often pulled them off or dropped them in their travels. Harry decided to design a hat that could be attached with Velcro onto a coat hood or a coat collar and designed to fit closely around the mouth, nose, ears, and eyes of a child just like a ski mask. The hat could be easily attachable relegating the need for scarfs to the past. Harry knew the hat could come in a variety of colors and have various child-friendly designs.

Several months passed. Harry discovered that payments from Harriet’s workmen’s compensation and her life insurance would provide him and the children some financial freedom for years if invested wisely. Harry thought a better way to change his family’s life would be to invest some portion of the money in his hat idea. Founded as a small storefront shop near Marshall Fields, Hannah’s Hats also developed a loyal following online. Through its creative use of social media, sales took off. Harry expanded his product line to include matching winter gloves and socks.

Beginning in the fall of 2012, Harry flushed with success with his children’s hats of thinking that the success in selling children’s hats could be directly applied to successfully selling hats to adus. The company invested $150,000 in new designs and inventory for attachable hats for adus. By offering seasonal products for the whole family, Harry thought Hannah’s Hats would double their sales in three to five years.

With visions of becoming a destination store like LL Bean’s flagship store, Hannah’s Hats moved from its old store near Marshall Fields to a large space on the Navy Pier. This cost Hannah’s Hats $25,000. Harry also moved the warehouse from a 10,000 sq. ft. space near the old store to 20,000 sq. ft. closer to his home in Arlington Heights. This location was considerably further from the store.

As the boys grew older, Harry left most of the work to his staff. He set out to increase the sales through travel and spent most of his time marketing projects through numerous marketing initiatives. He was determined to have his hats available to every possible cold weather clothes customer. He introduced numerous marketing initiatives, including a partnership with Blizzard Relief, an organization intended to increase awareness of the clothing needs of the homeless during massive cold weather storms.

To sustain these efforts, Hannah’s Hats bulked up its marketing staff that consisted of Hannah and three of the employees who worked in the warehouse. Gradually, the marketing team grew to 5 full-time employees. Additionally, Hannah hired an IT person to handle the online store.

From 2008 to 2015, Hannah’s Hats grew at an annual rate of as much as 50 percent. Hannah’s talks and marketing pitches to large retailers attracted the attention of two investors. The investors told Hannah that with their help could grow the company to be a $75 million dollar business. Hannah began to think bigger, If the investors think they can grow Hannah’s Hats to be a $75 million-dollar business, why can’t I? This goal became his new objective. Hannah doubled his marketing trips and went after WalMart and Target to broaden his customer base. Ahough both companies liked his product, they fe that a cheaper version was needed.

Hannah put in place many strategies to grow even larger. He was sure his efforts would pay off in increased sales. Just the same, in March of 2016, sales flattened. Expenses spiraled upwards. We are spending too much money marketing, Hannah thought. Hannah’s Hats’ sales were dropping slowly. Hannah limited what he had been taking as a salary to buy time to rethink his growth plans. His expansion plans were put on hold. Employees were worried. Morale suffered as well. Hannah’s Hats was no longer the family business where employees shared personal updates during morning huddles.

Management

Marketing has often been defined in terms of satisfying consumers’ needs and wants Critics however maintain

Question

Marketing has often been defined in terms of satisfying consumers’ needs and wants. Critics, however, maintain

that marketing goes beyond filling needs that it creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need.

Which of the following statements most reflects today’s business environment:

Marketing

If the company has selected its target market and positioning carefully then its marketing mix strategy

Question

If the company has selected its target market and positioning carefully, then its marketing mix strategy,

including price, will be fairly straightforward. Of the following, which is NOT one of the common pricing?

A. Avoiding government intervention

B. Supporting re-sellers and gaining their support

C. Customer retention and building profitable customer relationships

D. Preventing competition

E. Grabbing international market share

Marketing

MarketingNeeds this in 23 days thanksYour company is about to introduce a cellular phone into the

Question

Marketing

Needs this in 2-3 days. thanks

Your company is about to introduce a cellular phone into the

market to compete with the Apple iPhone 5. You have been tasked with setting the price. Make a detailed pricing brief to present to the board of directors where you will discuss 1) pricing goals 2) how you will estimate demand, costs, and profits, and 3) choose a price policy to help determine a base price.

You will need to provide a plan for each of the three pricing strategies (price skimming, penetration pricing, and status quo pricing) discussing the pros and cons of each when compared to the competitors in the market in which your phone will sell.

You should also discuss how using discounts, geographic pricing, and other special pricing tactics can be used to fine-tune the base price you select.

Marketing

When asked about those people who say his Sriracha sauce is too spicy David Tran jokingly suggests they use

Question

When asked about those people who say his Sriracha sauce is too spicy, David Tran jokingly suggests they use

less of the product. Sriracha’s use of a single marketing mix for all potential customers means that the company is using:

a.a common approach.

b.a concentrated approach

c.an undifferentiated approach.

d.a differentiated approach.

The trademarked rooster and package design for Huy Fong’s Sriracha sauce is part of the _______ ingredient of the marketing mix.

a.price

b.product

c.distribution

d.promotion

The pending lawsuit from the City of Irwindale is part of the _________ forces in the external environment.

a.legal and regulatory

b.sociocuural

c.political

d.competitive

Sarah and some friends were eating at a local taco restaurant last week. All of Sarah’s friends put Sriracha on their tacos and raved about how great it tasted. The next time Sarah went to the grocery store, she purchased a bottle of Sriracha. Sarah’s buying decision was influenced by:

a.personality influences.

b.situational influences.

c.social influences.

d.psychological influences.

Replay

Management

What is an Offering?Select one of your favorite products and describe it terms of

Question

What is an Offering?

Select one of your favorite products and describe it terms of

its:

  1. features
  2. benefits
  3. price
  4. total cost of ownership

Be sure you refer to these concepts in the week’s readings before tackling this description. Then, identify where your product would fall on the product/service continuum and why you chose that location. Use percentages such as 25 percent product and 75 percent service. Lastly, does the product have any product lines? If so, how do they differ from the core product in terms of additional benefits or features?

Marketing

MarketingCustomer empowerment

Student can identify how their

Question

Marketing

Customer empowerment. Student can identify how their

chosen product or service offering uses social networks to communicate and empower customers to be part of the marketing process.

Question

Marketing

Please watch the Beats by Dre Presents Powerbeats2 ain’t no game on YouTube and answer the following

Question

Please watch the Beats by Dre Presents Powerbeats2 – ain’t no game on YouTube and answer the following

questions.

-What is the purpose of this commercial? What is the particular thought/action that the advertisers want of the audience?

-What is the story and why the commercial is telling it? What does it have to do with the product it’s marketing? What emotion the commercial is trying to evoke?

-There are two parallel stories happening side by side in the commercial, discuss each scene and explain its relationship with the other. Why the advertisers structured it this way?

Sociology

Please watch this video

– for 20 points please define lean start-up and explain how this involves developing

Question

Please watch this video – for 20 points please define lean start-up and explain how this involves developing

different methodologies to traditional ways of developing products – please give feedback to 2 of your classmates for 5 points for each post – for a total of 30 points

Define lean start-up and explain how this involves developing different methodologies to
traditional ways of developing products
Launching a new enterprise has always been a hit or miss scheme. The…
Marketing

Lahore Ltd commenced operations on 1 June and makes a single product which sells for $14 per unit In the first

Question

July 2,000 (number of units)

Closing inventories:
June 2,000 July 3,000 (number of units)

The fixed manufacturing cost is $18,000 per month and variable manufacturing cost is $5 per unit. There is also a monthly fixed non-manufacturing cost (marketing and administration) of $5,000. There was no work in progress at the end of either June or July.

Required:

a) Calculate operating profit for each month, first using a marginal costing approach and then a full (absorption) costing approach. (10 marks)

b) Explain the reason behind change in profit under variable and absorption costing. (2 marks)

Managerial Accounting

Discuss the differences between an internal analysis and an external analysis with respect to strategic planning

Question

Discuss the differences between an internal analysis and an external analysis with respect to strategic planning.

What do organizations typically analyze as part of an internal analysis, and why? What do organizations typically analyze as part of an external analysis, and why? How do the resus of each of these analyses inform an organization’s strategic plan?

Marketing

I am trying to figure out what a Marketing research paper is supposed to look like Here is what it is asking

Question

I am trying to figure out what a Marketing research paper is supposed to look like. Here is what it is asking

me.

Identify a problem faced by a mui-national brand today and propose a research proposal that implements each step of the marketing research process. In your proposal, be sure to identify the research question(s) and sources of both primary and secondary data. Discuss how the research resus will help the business or organization.

This is from MGMT 311 at Embry Riddle Module 2.3

Marketing

Module Managing Marketing in Changing worldSubject Influences on marketing’s future This week

Question

in the future.

When writing your response you should synthesise the theory with real-world experience and use examples of the theories in action in a real organisation about which you have read or one in which you have worked (Real estate sector in UAE).

References;

Baisya, R.K. (2014) ‘Future of aesthetics in marketing’, Review of Management, 4 (1), pp.53-56.

Use the University of Liverpool Online Library to find this article.

Top of Form

Mark as complete

Bottom of Form

Collins, N. Butler, P. (2015) ‘A marketing perspective on the rise of China: monopoly, politics and value’, Journal of Marketing Management, 31 (3), pp.269-288.

Use the University of Liverpool Online Library to find this article.

Top of Form

Mark as complete

Bottom of Form

Danciu, V. (2013) ‘The future of marketing: an appropriate response to the environment changes’, Theoretical and Applied Economics, 20 (5), pp.33-52.

Use the University of Liverpool Online Library to find this article.

Top of Form

Mark as complete

Bottom of Form

Day, G.S. Malcolm, R. (2012) ‘The CMO and the future of marketing: tomorrow’s CMOs will need a broader skill set to survive and thrive’, Marketing Management, 21 (1), pp.34-43.

Use the University of Liverpool Online Library to find this article.

Top of Form

Mark as complete

Bottom of Form

De Villa, M.A., Rajwani, T. Lawton, T. (2015) ‘Market entry modes in a muipolar world: untangling the moderating effect of the political environment’, International Business Review, 24 (3), pp.419-429.

Top of Form

Mark as complete

Bottom of Form

Devarajan, S. Fengler, W. (2013) ‘Africa’s economic boom: why the pessimists and the optimists are both right’, Foreign Affairs, 92 (3), pp.68-81.

Use the University of Liverpool Online Library to find this article.

Top of Form

Mark as complete

Bottom of Form

Harcourt, W. (2014) ‘The future of capitalism: a consideration of aernatives’, Cambridge Journal of Economics, 38 (6), pp.1307-1328.

Use the University of Liverpool Online Library to find this article.

Top of Form

Mark as complete

Bottom of Form

Hursh, D.W. Henderson, J.A. (2011) ‘Contesting global neoliberalism and creating aernative futures’, Discourse: Studies in the Cuural Politics of Education, 32 (2), pp.171-185.

Use the University of Liverpool Online Library to find this article.

Top of Form

Mark as complete

Bottom of Form

Roberson, R. (2007) ‘World population trends favour farming and farmers’, Western Farm Press, 29 (27) [Online]. Available from: http://westernfarmpress.com/world-population-trends-favor-farming-and-farmers (Accessed: 28 October 2015).

Use the University of Liverpool Online Library to find this article.

Top of Form

Mark as complete

Bottom of Form

Vien, C.L. (2015) ‘The future of marketing: thriving in a digital world’, Journal of Accountancy, 219 (6), pp.1-4.

Use the University of Liverpool Online Library to find this article.

Top of Form

Mark as complete

Bottom of Form

Media (Required)

Busk, D. (2009) The Mobile Future: How New Technologies Will Drive Success in Mobile Marketing [Video, Online].

Use the University of Liverpool Online Library to find this video.

Top of Form

Mark as complete

Bottom of Form

Influences on Marketing’s Future
Running head: INFLUENCES ON MARKETING’S FUTURE Influences on Marketing’s Future 1 Influences on Marketing’s Future 2 Influences on Marketing’s Future…
Marketing

Golden Cup signed a contract with the marketing planet Inc by which the marketing agency will be responsible for

Question

Golden Cup signed a contract with the marketing planet Inc. by which the marketing agency will be responsible for

Golden Cup marketing for five years period started this year. The contract costs Golden Cup $100,000 that were paid up front, however the company thinks this plan will affect its sales evenly over the five years period. Golden Cup also spends $30,000 in the form of general and administrative expenses per year.

Do I enter amounts on Income statement as is or do I have to divide by 5 years?

Finance

Hello Mr A+Master I have a new project to develop a strategic marketing plan for a new healthy product (quinoa

Question

Hello Mr A+Master .. I have a new project to develop a strategic marketing plan for a new heahy product (quinoa

milk cappuccino) in Starbucks . Can you help me?

The Project Guidelines:

• Product selection (good or service) with explanation of its specification and your target customers.

• Strategic marketing plan including:

o marketing environment analysis (in brief the main forces those influence your marketing activities),

o market segmentation,

o targeting, and

o positioning (emphasis your distinctive advantages).

• The 4P’s in depth and details analysis with focusing on the chosen strategies.

Running head: THE PROPOSED STRATEGIC MARKETING PLAN FOR QUINOA MILK
CAPPUCCINO PRODUCT PROJECT
1 The Proposed Strategic Marketing Plan for Quinoa Milk Cappuccino Product Project
Students Name:…
Business

Scenario MarketingCongratulations You have just been named marketing manager of a major

Question

Scenario Marketing

Congratulations. You have just been named marketing manager of a major

franchise. Your job will be to perform the daily tasks of a marketing manager.

So what does a marketing manager do? As you know, marketing plays an essential role in almost every industry segment. In its simplest form, marketing management is about making certain that customers’ needs and wants are met while increasing the profits of a company. A marketing manager’s responsibilities can vary a great deal, but will always have this as a central purpose.

SEE RUBRIC -ASSIGNMENT DETAILS ATTACHED

Running Head: EDIBLE ARRANGEMENTS Edible Arrangements
Student Name
Course Title
Professor Name
University Name
20 July, 2017 1 EDIBLE ARRANGEMENTS
2 Edible Arrangements
New service
The new service…
Marketing

Give Dunkin’ Donuts three marketing communications objectives using the AIDA framework (increase brand awareness

Question

Give Dunkin’ Donuts three marketing communications objectives using the AIDA framework (increase brand awareness,

increase frequency of sales, and improve its public image) discuss which of the promotion tools (advertising, sales promotions, public relations and publicity, personal selling, and direct marketing) would be the best choice to reach each objective.

Marketing

In order for an undifferentiated targeting strategy to be effective the market must

Question

In order for an undifferentiated targeting strategy to be effective, the market must

be .

is the process of dividing the total market into groups.

If a firm uses one marketing mix to target a single market segment, it is using a(n) .

In marketing, characteristics of potential customers that are used to divide them into markets are called .

Income, education, family size, and social class are examples of .

Fill in the blanks with the words that would best complete the passage:

Fill in the blanks with words that would best complete the passage.

segmentation variables Psychographic variables concentrated targeting strategy Sociocuural variables Geographic variables market segmentation Heterogeneous homogeneousdemographic variables Differentiated targeting strategy

Marketing

Please answer the following 2 forum questions 1 Identify an example of each of the following

Question

Please answer the following 2 forum questions:

1. Identify an example of each of the following:

odd-even pricing, prestige pricing, price bundling, and captive pricing. Ch 15

2. Which pricing strategies have you noticed when you shop? Ch 15

This only needs to be between 200-250 words in length. The information for these questions will be in the Chapter 15 section of the attachment I am providing. Only 1 outside reference is needed, other than the material provided. When referring to products, please refer to ones that are available in the continental United States.

Running head: PRICE THE ONLY REVENUE GENERATOR Price the Only Revenue Generator
Student Name
Professor Name
31 July 2016 1 PRICE THE ONLY REVENUE GENERATOR 2 Price only the Revenue Generator Qus1….
Marketing

Good Day!I am an MBA student who is working on a subject to write an assignment The subject

Question

Good Day!

I am an MBA student who is working on a subject to write an assignment. The subject

is mentioned below:

The best marketing strategies aren’t top down, they’re outside in, starting with the customers’ needs and wants.

Critically analyse this statement using Amazon as your case study organisation. You should aim to show whether customer voice drives strategic marketing decisions in this organisation making reference to relevant academic literature in the process.

The question I have is that:

Which information I should reference for this assignment which can strong my assignment?

which topics I should talk about and put in my Table Of Content?

Which appendixes should I include for this assignment?

How to divide the quantity of my words for each topic?

Thanks for your kind reply.

Marketing

Catherine wants us to design a marketing program for our new Premiere portrait service Our client based has been

Question

Catherine wants us to design a marketing program for our new Premiere portrait service. Our client based has been

growing over the past few years and it includes quite a few prosperous professionals, whose children are getting married and having children of their own. Historically, these clients have appreciated our high quality photographic portraits. However, competition is increasing and she wants to move into a higher value ad market. I have been considering the market mix for this service and I’d like your help in making the decisions. I know you’re new, but does this product appeal to you? Yes, of course. But do you realize I am new to all of this? The reason I wanted you to get involved in this is that I know you’re taking a marketing class and I wanted to get your fresh input into this decision. Let’s get together after lunch and I’ll bring you up to date on what my thoughts are for product, price, promotion and place. This will give you a little time to review the four Ps before getting started. I am glad I kept all of my marketing notes. See you after lunch. Hey Connie, hope you had a good lunch. I wanted to meet with you in the production area to show you a couple of product prototypes, so we can get right to work discussing the marketing mix. One of the ideas comes from Catherine and the other idea is the work of her husband, Joe. Who you know is also our accountant. At the end of our discussion, I want you to make a choice as to which product we are going to proceed with. Is this okay with you? You want me to make the decision? Good, I’m glad you’re willing to help. Come with me over to our layout table, so I can show you the two prototypes. Here are the two product ideas we are considering. Our budget won’t allow us to pursue both ideas, so you’ll have to make a choice. The large portrait on the left framed in gold leaf is Catherine’s version of the new Premiere portrait service and she would like to sell one portrait per month. The smaller unframed portrait on the right is her husband Joe’s version of the new Premiere portrait service and Joe believes we can sell 20 of these portraits each month. Our job is to design the marketing mix for each product and choose one approach. I have put together two tables listing the marketing mix elements appropriate to each product. You’re here to review the two options and make a choice. Once you’ve made a choice, I’ll give you my feedback on your choice. Your professor’s a good friend of mine, so you may see a discussion in class about this. Do you feel like you’re ready to review the two options and make a decision? I reviewed my notes in the marketing mix and I think I can make an appropriate decision. Come with me to my office. Marketing mix plans are sitting on my desk. Here’s the marketing mix I propose to support Catherine’s idea of the product. Look it over. And when you’re done, I’ll give you the other proposal. I have a good understanding of the Katherine option. Now, here’s the marketing mix I proposed to support Joe’s idea to the product. Look at over. And when you’re done, I’ll give you an opportunity to make the decision. Thanks for helping me out. I know Catherine’s product looks attractive, but Joe’s idea may produce more revenue. It’s 120,000 versus Joe’s 190,000. Keep in mind, we won’t have to purchase any new equipment under Joe’s proposal. Of course, Katherine’s proposal will help build our brand which is very good in our town. It’s a tough choice and I’m glad you get to make it. Which option do you think we should pursue? I have to say, you’ve made a wise choice. Catherine is a fine artist in great demands. In her portrait service offer customers adorable product that benefits from direct selling method and the intangible Premiere portrait service really needs this special marketing, such as gallery viewings and wine and cheese parties. The Premiere portrait is a speciay item with a high price and requires individual selling in a direct sales environment. One that’s designed for a unique, one of a kind presentation like the kind offered in our gallery setting. The quality of the ink and paper. The fine art framing and the archival glass, all support the uniqueness of the portrait. Shipping the product in a protective wooden crate reinforces the value proposition, as well as the intangible warranty guarantee. The Premiere portrait service will further Catherine already strong brand and offer a new product to her loyal customer based. Well, you’ve made a wise choice here. Technically, Catherine is a very good photographer. But her ability with Corel still needs to be developed. Catherine’s strong suit is in her technical proficiency with Photoshop CS4 and she produces stunning portraits using the artistic tools available in the software. Our normal portrait sells for $450. So we’ll be increasing our marginal revenue by $395 per portrait without increasing our costs. Producing the number of portraits wanted by the customer does reduce the speciay appeal, but the customer will be able to share the moment with more relatives and friends and this should increase word of mouth marketing for the Premiere portrait service. Selling the product unframed enables the customer to complete the creative process by selecting the frame themselves and it gives them a deeper sense of ownership. Our logo is on every product and the quality of the portrait can be seen through the cellophane wrap. Discounting will entice more sales and financing gives up the opportunity to increase our gross margin. There is a very large markup on the product, so we will not have to borrow money to do our financing and it is an intangible that customers will like. The Premiere portrait service will maintain Catherine’s strong brand for technically superior portraits and help us expand our customer base.

In the tutorial, assume you are Connie, the Assistant Marketing Manager. Evaluate the marketing mixes presented, select between two options for a new product, and post here in the discussion which option you chose and why.

Marketing

When if ever is price discrimination allowed?A If the seller can substantiate that it is distributing

Question

When, if ever, is price discrimination allowed?

A. If the seller can substantiate that it is distributing

internationally, then it is legal.

B. If the seller can prove that its costs are different when selling to different retailers, then it is legal.

C. If the seller can prove that its revenue is affected when selling to similar retailers, then it is legal.

D. If the seller is selling via the internet as its main channel, then it is legal.

Marketing

Each response should be no more than four typed doublespaced pages These are critical thinking

Question

Each response should be no more than four typed, double-spaced pages.

These are critical thinking

questions, Formulate answers in your own words, If you use outside sources to strengthen your answers, be sure to cite them also.

Running head: MARKETING TIPS 1 MARKETING TIPS
Student Name
Professor Name
Course Name
August 13, 2016 MARKETING TIPS 2 Marketing Tips
1. Product-Selling Strategies
It is fundamental to your…
Business

Name

a product that would be most appropriate for each distribution strategy (intensive, selective, and

Question

Name a product that would be most appropriate for each distribution strategy (intensive, selective, and

exclusive). Explain why this product belongs under that strategy based on type of customer, type of product, channel partner capabilities, business environment and technology, and competing products’ marketing channels.

Marketing

Part Ai Jackson reduces Whole chicken into package parts through a(n)____

Question

Part A

i. Jackson reduces Whole chicken into package parts through a(n)____

process.

a.assembly

b.analytic

c.synthetic

d.fabrication

ii. Open hearing company reduces 30 basic types of ball bearings Its manufacturing system uses computer controlled machining centers, robots and remote controlled cards to deliver materials. In addition the system can be modified quickly to produce the different ball bearing. The manufacturing system that is described is a _______ system.

a.computer-aided design

b.static manufacturing

c.synthetic manufacturing

d.flexible manufacturing

iii. the era in marketing history characterized by the notion that the customer is always right is known as the _______ era.

a.production

b.sales

c.marketing

d.relationship

iv. Following is the first step in developing a marketing strategy?

a. identify a target market

b. develpe the right product

c. decide how to promote the product

d. implement the appropriate distribution system

v. products purchased only after the consumer has compared competing products in competing stores on the basis of price, quality, style and color would be classified as _____.

a. suppliers

b. shopping products

c. speciay products

d. convenience products

vi. luis wants a particular brand of golf ball, but his local pro shop is out of stock. instead of buying a substitute, Luis goes home in orders his preferred brand online. Luis is at which stage of brand loyay?

a. brand awareness

b. brand assistance

c. brand preference

d. brand recognition

vii. marketing intermediates include _________.

a. manufactures and agents

b. retailers and customers

c. producers and service providers

d. wholesalers and retailers

viii. the activities involved with the actual movement of goods from the producer to the user are part pf the _____.

a. product strategy

b. channels pf distribution

c. atomospherics

d. physical distribution

ix. when a firm tries to differentiate its products, it often applies a concept known as ____.

a. positioning

b. the marketing mix

c. personal selling

d. product valuation

x. ahough a salesperson’s work can vary significantly from one company to another, it usually involves a mix of creative selling, missionary selling and _________.

a. personal selling

b. sales promotion

c. order processing

d. indirect selling

Management

For this assignment you will submit a 15–20 slide PowerPoint presentation Remember you are to create a

Question

For this assignment, you will submit a 15–20 slide PowerPoint presentation. Remember you are to create a

professional-looking presentation with visual appeal and professional formatting.

Your presentation should include:

  • Slides of general information about APPLE IPHONES
  • Slides for each of the four Ps: Product, Price, Place, and Promotion. Each P should include key points of their marketing actions, strategies, and key concepts as it relates to each P. (Regarding Apple IPhones)
  • Slides noting your integrated marketing program analysis of the APPLE.
  • Slides noting your analysis of their marketing strategies to business success.
  • Slides noting your analysis of marketing to sales plan success.

The slides should include talking points in the notes area of each slide to expand on your bulleted items and any highlighted concepts.

You should also have a slide listing your references. Please cite in text citation in APA format.

MARKETING ANALYSIS MARKET ANALYSIS OF APPLE
IPHONES
MARY DAVIS
INSTITUTION: 15TH SEPT. 2016 MARKET ANALYSIS General information APPLE IPHONES IPhone is one of the products sold by Apple Inc….
Operations Management

Evaluate

which theory (classical conditioning or schema) is better in explaining these two

Question

Evaluate which theory (classical conditioning or schema) is better in explaining these two

marketing phenomena (i.e., celebrity endorsement and brand extension). Why? Support your argument with examples.

Marketing

58 Which of the following is not a contributing factor to the increasing sophistication of

Question

58. Which of the following is not a contributing factor to the increasing sophistication of

business

operations and strategy?

a) Production processes and quality improvements

b) Shortening of product life cycles

c) Management innovations

d) Customer perception of manufacturing techniques

59. A strategy is the comprehensive master plan stating how the organization will achieve its

mission and objectives. In understanding a strategy, organizations aim to:

a) maximize cost efficiencies even if this is achieved at the expense of quality.

b) maximize competitive advantage and minimize weaknesses.

c) maximize competitive advantage and minimize effectiveness

d) optimize costs in delivering the product and after sale service.

60. Total Customer Value = Perceptions of Benefits minus ______________.

a) Total manufacturing costs

b) Total marketing costs

c) Total cost of ownership

d) Total operational costs

61. The resource-based theory of competitive advantage emphasizes on ________________ as the

foundation for developing competitive advantage.

a) the organization’s resources and capabilities.

b) the in-house technologies and cost efficiency.

c) the organization’s level of productivity and international experience.

d) the organization’s unique processes and leadership.

62. The ways in which organizations discharge their moral and ethical responsibilities is increasingly

being scrutinized because:

a) consumers are becoming more knowledgeable in new technologies.

b) the economic activities of many muinational organizations impact on the lives of global

citizens and the physical environments.

c) international institutions such as the World Trade Organizations are not making sufficient

efforts in these issues.

d) muinational organizations have specifically demand more scrutiny in their global business

activities.

63. Which of the following is not a benefit of using the new electronic media in international

marketing?

a) Giving customers and other stakeholders the option on how and when information is

available to them.

b) New electronic media enable the capturing, storage and analysis of information on

customers and their behaviour.

c) Due to increase of electronic communication, it inevitably creates more wasteful, unwanted

and unselective advertising.

d) It facilitates the building of long-term satisfying relations with key stakeholders.

Marketing

What is marcom? How have the functions within marketing communications become more integrated? What does the

Question

What is marcom? How have the functions within marketing communications become more integrated? What does the

Forbes writer, Judy Begehr, say about how content will impact the IMC? Why is this important? Incorporate concepts and examples from this week’s lecture in your post.Marketing ManagementWhere do the IMC communications tactics fit within the marketing management flow chart and why? Why is it necessary to create integration and consistency with current and potential customers? Incorporate concepts and examples from this week’s lecture in your post.

Running head: MARKETING COMMUNICATION
1 Marketing Communication
Student’s Name
Institution MARKETING COMMUNICATION 2 The First Part
Marketing communication (Marcom) is a central and complex piece…
Marketing

I need the details on how to open and manage a Brick and Click Companies and you will make a PowerPoint for me too

Question

I need the details on how to open and manage a Brick and Click Companies and you will make a PowerPoint for me too

to use for my presentation with Bullet points on it.This will be About 1,500 words with References.

Brick and click
companies Introduction A lot of officeholder institutions migrated easily to look at web
sites representing the organization however compared with
including e – trade to the…
Marketing

My powerpoint is on Nike I just need some ideas to get started Thank you! Consider if your

Question

My powerpoint is on Nike. I just need some ideas to get started. Thank you!

Consider if your

strategic plan is a market entry plan (entrepreneurial), a market expansion plan for an existing organization, or a mergers and acquisitions plan. Deciding who the target market is and determining their demographics, behaviors, motivation, needs, and goals is essential because the target market drives the marketing plan. This is typically done through studying research and data related to how potential customers are willing to invest their time and energy. Additionally, by deciding who potential customers are, deciphering their needs, and likes and dislikes, learning about their lifestyle, and observing how the target market behaves, creating a brand that appeals to these customers is possible.

15-20 slide PowerPoint with speaker notes that explains your marketing strategy. Refer to the Marketing section of Operations Chart that was due in Topic 4. Based on your research and experience, your ideas may have changed and can be modified at any time during this plan.

Address the following:

1. What is your target market?

2. What is the size of your target market?

3. What resources do you believe would be required to implement your plan?

4. How will you reach your plan?

5. How does your marketing strategy seek to achieve your vision? How will you measure if the marketing strategy is achieving your vision? What are the indicators to identify this?

6. What type of leadership and innovative qualities do you plan to implement in order to execute your marketing strategy?

Provide three to five sources in your presentation.

Management

Please see attached document Needs to be in word doc and it doesn’t matter the pages as long as everything is

Question

Please see attached document. Needs to be in word doc and it doesn’t matter the pages as long as everything is

done according to document. It’s a marketing plan on a new subsidiary company that repairs and refurbishes PC an PC type products. Please let me know if you have any questions in regards to assignment. Thanks in advance

Running head: DELL’S MARKETING STRATEGY Dell’s marketing strategy
(Student name)
(Course Name)
May 7, 2017 1 DELL’S MARKETING STRATEGY 2 Dell’s marketing strategy
Dell’s marketing…
Marketing