Please Refer To The Attachment For Direction Something That Might Help You Getting This Completed Coursera Org

Social Media Plan
In this assignment, you will need to apply what you have learnt in this module so as to develop the engagement and relationship building strategies as well as content for the social media plan of an organisation. Please note that the plan you will submit here is only a portion of an entire social media campaign.
Here are what you will need to do for the social media campaign:
1. identify an organisation or product that you wish to work on and conduct some background research. You should include the background of the organisation/product and the target audience;
2. come up with 3 engagement and/or relationship building strategies for the organisation/product. Provide at least 1 example for each strategy to substantiate your answer;
3. design an editorial calendar consisting of at least 2 different types of content (e.g. snackable content, incentivized content, curated content, created content, full meal content, commercial
content). Provide at least 1 example for each type of content to substantiate your answer;
4. justify your choices with at least 2 theories;
5. using STEPPS, suggest a piece of content that has the potential to go viral and explain why you feel it would go viral.
The entire assignment is worth 100 points. To pass the assignment, you will need to score at least 70 points.
Review criterialess Is the background and target audience well defined? (10 points) The background of the organisation as well as the target audience should be well­defined and the reason behind the choice of the target audience should be provided. Are the 3 engagement and/or relationship building strategies for the organisation/product presented? Are relevant examples provided? (30 points) Each engagement and/or relationship building strategy should be well explained and justifications should be provided as to why the strategy was chosen. Relevant examples should also be provided that substantiate the concepts.
Is the editorial calendar consisting of 2 different types of content presented? Are relevant examples provided? (20 points) Each type of content should be well explained and justifications should be provided as to why the content was chosen. Relevant examples should also be provided that substantiate the concepts.
Do the 2 theories justify the choices made? (20 points) The theories should be well explained and it should be clear how the theories could be applied to the
engagement and/or relationship building strategies and type of content Is the use of STEPPS to create a piece of viral content well explained? (20 points) The various components of STEPPS should be explained and the link (between at least 3 factors and the piece of content) should be clear as to how they were used to induce virality. Business

Help Me Finish This Assignment Please All The Details Is In The File

Assignment 2: Airline Reservation App Due date: Friday, 30 th September 2016 at 1 2 n o o n on BlackBoard. This assignment is worth 10% of your final grade and has 100 marks in total. Brief For this assignment, you will individually develop an Airline Reservation Application in Java enabling airlines to view the seating map of a flight and to make seat reservations in first or economy class, based on their reservation policies. For a given flight, the Airline Reservation Application retrieves its seating map partitioned into first and economy classes as depicted in the left hand side of Figure 1. A seat request marks a seat as reserved. For example, the first class seat 3E is reserved and shown in the left hand side of Figure 1 as a solid circle. This seat is an aisle type of seat, since it is next to an aisle. Similarly, window type seats are next to the aircraft’s windows (such as 5A), and all other seats are middle type seats (such as 9D). Figure 1: Seat map stored as a 2D array of Seat objects Dr. Kenneth Johnson. Auckland University of Technology. Programing 2 Semester 2 2016 1 Airline Reservation Policies Different airlines have different reservation policies if the requested seating is unavailable on a flight. Consider the policies of the following two airlines: SimpleJet 1. Seating Reservations in First Class • Find and reserve a seat in first class that matches the requested seat type • If no such first class seat with the matching type exists, then find and reserve any seat in first class • If there are no seats available in first class then find and reserve a middle or window seat in economy class, also reserving one of the neighboring seats (for extra passenger room) • If there are no seats matching any of these criteria then a reservation cannot be made 2. Seating Reservations in Economy Class • Find and reserve a seat in economy class that matches the requested seat type • If no such economy class seat with the matching type exists, then find and reserve any seat in economy class • If there are no seats matching any of these criteria then a reservation cannot be made RynoAir 1. Seating Reservations in First Class • Find and reserve a seat in first class that matches the requested seat type • If no such first class seat with the matching type exists, then find and reserve any seat in first class • If there are no seats available in first class then find and reserve a middle seat in economy class, also reserving both the left and right neighboring seats (for extra passenger room) • If there are no seats matching any of these criteria then a reservation cannot be made 2. Seating Reservations in Economy Class • Find and reserve a seat in economy class that matches the requested seat type • If no such economy class seat with the matching type exists, then find and reserve any seat in economy class • If there are no seats matching any of these criteria then a reservation cannot be made Dr. Kenneth Johnson. Auckland University of Technology. Programing 2 Semester 2 2016 2 Methodology You will develop a number of classes in Java that implement the Airline Reservation Application. For full marks, your classes must adhere to correct OOP design principles. Flights Design a class to store information relating to a Flight. For example, start and destination cities, departure time, flight number and a SeatMap object that stores the seat map (see below). Consider the data you will need to store to implement the functionality of the Airline Reservation Application. Storing Seat Maps and Reservations In this section you will develop classes to store seat reservations. Design a Seat class which has data to store whether or not a seat is reserved or is in first class. The seat has data that stores the type of the seat: AISLE, MIDDLE, WINDOW (Hint: consider using an enumerated type). The Seat stores a SeatPosition object which contains the row and column of a seat in the seat map: e.g. 1A, 6C, 2G, forming a seat map position. Write a toString method which
returns a Seat representation according to the right hand side of Figure 1. Write another method that outputs a longer text description of the Seat. For example: E conomy class MIDDLE seat
at: 9D is not reserved. Develop an abstract SeatMap class with an abstract method void initialiseSeatMap(). The class stores a two-­‐dimensional array of Seat objects according to the right hand side of Figure 1, to be initialized by concrete classes (see below). SeatMap contains instance variables that store the number of rows and columns that comprise the matrix and maintains the number of rows situated in first class. All instance variables are protected in the SeatMap class. You should not write any set methods. Instead, it has the following functionality to query the seat map: 1. Provide some accessor methods that return the last row (e.g. 10) and last column (e.g. the character ‘G’) in the seat mapping. 2. Seat getSeat(int, char) returns the seat in the specified seat map position (Refer to Figure 1). 3. getLeft (Seat)/getRight(Seat), returns a seat to the left or right of the input Seat. (Hint: use SeatPosition to find the seat in the 2D array). If the seat does not exist, return null. 4. Seat queryAvailableEconomySeat(SeatType) returns a seat in economy that has the matching SeatType and is not already reserved. If all these types of seats are reserved, return any seat in economy. If all seats are reserved, return null. 5. Seat queryAvailableFirstClassSeat(SeatType) is the same, but only searches first class. 6. toString returns a string containing a text representation of the SeatMap similar to the right hand side of Figure 1. Dr. Kenneth Johnson. Auckland University of Technology. Programing 2 Semester 2 2016 3 Develop two classes that extend SeatMap: 1. BoeingSeatMap is a concrete class which has a default constructor initialising the number of rows to 10, the number of columns to 7 and the number of first class rows to 4. The constructor initialises the seats array accordingly. The constructor calls the initialiseSeatMap method. Write an algorithm in initialiseSeatMap to populate the seats array according to Figure 2. 2. AirBusSeatMap is a concrete class, which has a default constructor initialising the number of rows to 12, the number of columns to 9 and the number of first class rows to 6. The constructor initialises the seats array accordingly. The constructor calls the initialiseSeatMap method. Write an algorithm in initialiseSeatMap to populate the seats array according to Figure 2. Note: initialiseSeatMap instantiates each Seat object stored in the seats array with the appropriate SeatPosition object by translating the array indices to a SeatPosition. Figure 2: SeatMap for Boeing and AirBus Making Airline Reservations Airlines query a flight’s seating map to determine the availability of seats. Create an abstract class Airline that stores the name of the airline, with useful accessor and mutator methods. Define a toString method that prints out a nice representation of the object. This class has two abstract methods: Seat reserveFirstClass(Flight, SeatType) and Seat reserveEconomy(Flight, SeatType) Dr. Kenneth Johnson. Auckland University of Technology. Programing 2 Semester 2 2016 4 Airline is extended by two concrete classes SimpleJet and RynoAir and each class implements the abstract methods according to the airline’s reservation policies. Program Interaction Develop an application class called AirlineReservationApplication which interacts with the core functionality of the Airline Reservation Application. Your program should involve multiple flights to select from, different seating configurations and demonstrate both airline reservation policies. You may consider writing additional methods to simulate when economy or first class is fully reserved. Marking Scheme Criteria: Weight: Functionality of seat map classes Functionality of airline classes Program’s Runtime Demonstration: -­‐Uniqueness -­‐Purpose -­‐Context -­‐Interactive Code Quality: -­‐Whitespace -­‐Naming -­‐Reuse -­‐Modularity -­‐Encapsulation Documentation Standards: -­‐Algorithms Commented -­‐Javadoc Grade A Grade B Grade C Grade D Grade Range: 100 ≥ x ≥ 80% Grade Range: 80 gt; x ≥ 65% Grade Range: 65 gt; x ≥ 50% Grade Range: 50 gt; x ≥ 0% 35% OOP paradigm consistently used for implementation of all seat map functionality. Inconsistent use of OOP paradigm but correct implementation of seat map functionality 20% OOP paradigm consistently used for implementation of all airline functionality. Inconsistent use of OOP paradigm but correct implementation of airline functionality 15% The object-­‐oriented program is unique, purposeful and provides an elegant implementation of the Airline Reservation Application. Program is interactive. The object-­‐oriented program is unique, purposeful. Reasonable implementation of the Airline Reservation Application. Program is interactive. Incorrect seat map functionality and poor use of OOP paradigm Some basic functionality of airline classes/poor usage of abstract and concrete classes The object-­‐oriented program features an incomplete demonstration of the Airline Reservation Application Program is not interactive. 15% Whitespace is comprehensively consistent. All naming is sensible and meaningful. Code reuse is present. Code is modular. Code is well encapsulated. Whitespace is comprehensively consistent. Majority of naming is sensible. Code is modular. Code is encapsulated. Whitespace is comprehensively consistent. Code has some modularity. Code has some encapsulation. Whitespace is inconsistent and hence code is difficult to read. 15% Entire codebase has comprehensive Javadoc commenting. Algorithms are well commented. Majority of the codebase features Javadoc commenting. Majority of algorithms are commented. Some Javadoc comments present. Some algorithms are commented. No Javadoc comments present. Absent seat map functionality or code does not compile Absent functionality of airline classes or code does not compile. Absent functionality of Airline Reservation Application or code does not run after compiling Dr. Kenneth Johnson. Auckland University of Technology. Programing 2 Semester 2 2016 5 Javadoc Commenting 1. Your classes must have commenting of the form: /**
* Comment describing the class.
* @author kjohnson studentnumber
**/ 2. All methods must be commented with appropriate Javadocs metatags. For example: /**
* A comment to describe the method
* @param a parameter description
* @return a description of the returned result
* @author kjohnson studentnumber
* */ Submission Instructions 1. Download and import the Java project Assignment2 to your Eclipse workspace 2. Develop and store all your source code in the reservations package 3. Save several example runs of your airline reservation as text files in the output directory located in this package. These should have the naming format: studentID-­‐
sampleRun1.txt, studentID-­‐sampleRun2.txt, etc, with your student ID number 4. Use the export feature in Eclipse to export your Assignment2 resources to an archive file with the naming format: Lastname-­‐firstName-­‐ 5. Upload your archive file to the Blackboard sys Late submissions will receive a grade of 0 An extension will only be considered with a Special Consideration Form approved by the School Registrar. These forms are available at the School of Engineering, Computer and Mathematical Science located in the WT Level 1 Foyer. You will receive your marked assignment via the Blackboard Grade Centre. Please look over your entire assignment to make sure that it has been marked correctly. If you have any concerns, you must raise them with the lecturer. You have one week to raise any concerns regarding your mark. After that time, your mark cannot be changed. Do not email the lecturer because you do not like your mark. Only go if you feel something has been marked incorrectly. Authenticity All work submitted must be unique and your own -­‐ We use automated methods to detect academic integrity breaches. Dr. Kenneth Johnson. Auckland University of Technology. Programing 2 Semester 2 2016 6 Engineering Technology

This Questions Are Due On 11/25/15 And All About My Project

Project Introduction:
In this project, you will develop an amplifier application using one of the BJT or FET amplifiers that were
covered in this course. You will submit the project in two parts, Part 1 in Module 3 and Part 2 in Module 6. In Part 1, you will submit the project proposal along with the first draft of the circuit schematic and design
considerations to the instructor for feedback. Your instructor will provide feedback by the beginning of
Module 4. Part 2 of the project begins with implementing your instructor feedback. Based on the feedback,
you will revise the circuit schematic; compose components list; provide data sheets for all components used
in the amplifier design; and provide updated calculations, schematic diagrams, component list, data sheet
and Multisim analysis for the amplifier design. In case there is a delayed or no feedback from the instructor,
you are suggested to continue work on Project Part 2. Course Learning Objectives Covered:
3. Describe the basic construction and operation of bipolar junction transistors (BJTs) and identify
various types of BJT transistor package configurations.
4. Determine the range of BJT transistor circuit V-I operating points for each BJT biasing circuit and
explain how a transistor can be used as a switch.
5. Describe and analyze the operations of common-emitter, common-collector, and common-base
6. Troubleshoot power supply failures and faults in transistor circuits using accepted techniques.
7. Describe the construction classifications and operations of field-effect transistors (FETs) and identify
various types of FET transistor package configurations. 1 ET1310
Project Description/Requirements of Project Part Part Evaluation Criteria Project Assessment Preparation Checklist: The Project rubric will Part 1 To prepare for Project Part 1, review the readings and lessons be used to evaluate for Modules 1 through 3. this assessment. Your Title: Amplifier Project submission will be Research the ITT Tech Virtual Library and other credible Web evaluated against the resources to come up with a proposed idea for the amplifier following criteria application you intend to use in this project. In a Microsoft using the grading Word document, describe the amplifier application that you rubric: have selected. The final proposal should give just an overview of Did the project the amplifier application. In your description, make sure to cite proposal include the sources in APA format. original design
ideas? The proposal needs to be reviewed and approved by your Did the project instructor. In case there is a delayed or no feedback from the proposal provide instructor, you are suggested to continue work on Project Part a brief overview 2. of the amplifier Submission Requirements: application? Submit a written proposal of the following specification: Did the project Font: Arial; font size: 12; double-spaced proposal Length: 2–3 pages adequately cite Citation Style: APA the resources
used? Due: Module 3
Grading Weight: 5% 2 ET1310
Project Project Description/Requirements of Project Part Part Evaluation Criteria Project Assessment Preparation Checklist: The Project rubric will Part 2 To prepare for Project Part 2, review the readings and lessons be used to evaluate for Modules 4 through 6. this assessment. Your Title: Amplifier Project submission will be Begin Project Part 2 by implementing the feedback received evaluated against the from your instructor on your proposed amplifier application following criteria draft. In case there is a delayed or no feedback from the using the grading instructor, you are suggested to continue work on Project Part 2 rubric: using the same draft that you submitted. Did the
perform Perform the following tasks: Design and develop an amplifier application. properly with Research the ITT Tech Virtual Library and other credible no errors? Web sources to help you in the design and Were the
amplifier development of the amplifier application. calculations
accurately Your Project Part 2 submission must include the following:
Amplifier Design Specifications: The amplifier design shown in the must include all DC and AC parameters, gain, input report? resistance, and output resistance calculations covered Did the in this course. A biasing circuit and any additional
components used to interface with the application are Working Model of the Amplifier Application: Using components
and amplifier design. equipment Report Submission: Write a report documenting design with all considerations and calculations, schematic diagrams, 3 all Multisim, demonstrate a working version of your diagram show also part of the design. schematic components ET1310
Project Project Description/Requirements of Project Part Part Evaluation Criteria component list, data sheets, results, and conclusions. appropriately
labeled? In addition, answer the following questions in the report:
o Were data
sheets provided for efficiency? all design What changes would you make on your current components design to reduce the cost of production?
o identified and design to improve amplifier performance and o What changes would you make on your current in the report? What are some real-world industry applications for which your design can be used? Were clear
results of the PowerPoint Presentation: Create a PowerPoint working presentation describing the details of your design. This system presentation should summarize the information provided in presented in your written report and should be no more the report? than 15 slides in length. Were the Submission Requirements: conclusions Submit the following files to your instructor: clearly and completely specifications. A Word document explaining the amplifier design stated in the A multisim file that demonstrates the working version report? of your simplifier design. Did the A Word document documenting design considerations. PowerPoint A PowerPoint presentation summarizing the presentation information presented in the written report. use good
graphics and Due: Module 6
Grading Weight: 10% 4 PowerPoint
themes? ET1310
Project Project
Part Description/Requirements of Project Part Evaluation Criteria Did the
describe the
including all
features? 5 Engineering Technology

A Researcher Is Planning To Conduct A Study Of The Effectiveness Of An Herbal Tea For Short Term Memory The


A researcher is planning to conduct a study of the effectiveness of an herbal tea for short term memory. The

experiment will involve people playing a short memory game multiple times after taking either an ordinary tea or the herbal tea. Assume both the teas look alike. Is informing the participants if their tea is ordinary or herbal a good experimental design? Use your best judgement.

Select the correct answer below:

NoStatistics and Probability

Chapter Eight Clarifying Quantitative Research Designsin Nursing Graduate Studies Would


Chapter Eight: Clarifying Quantitative Research Designs

In nursing graduate studies, would

you believe there is a whole class devoted to studying research design? Yikes! We want to keep our study of research design a bit more simple in focus. Use the questions below to help you as you read chapter eight.

· A blueprint for conducting a study is called its __________________________.


I Need Help This Isn’T From A Tutor Lol Question 1which Of These


I need help, this isn’t from a tutor lol:

Question 1

Which of these

trophic levels contains photosynthetic organisms?

A) First trophic level

B) Second trophic level

C) Third trophic level

D) Fourth trophic level

E) Fifth trophic level

Question 2

Which trophic level is most likely to have the smallest population of organisms within an ecosystem?

A) First trophic level

B) Second trophic level

C) Third trophic level

D) Fourth trophic level

E) Fifth trophic level

Question 3

Which of the following are examples of ecosystem services that humans do derive from bodies of water?

1. The development of algal blooms in lakes

2. The gradual removal of water pollutants by wetlands

3. The growth of fish, crustaceans, other food sources in oceans

A) 1 only

B) 1 and 2 only

C) 1 and 3 only

D) 2 and 3 only

E) 1, 2, and 3

Question 4

Which phenomenon is most likely to result in secondary succession?

A) Hunters kill large numbers of deer to thin a rapidly growing population.

B) Lions follow migrating antelope to a new section of savannah.

C) Loggers clear-cut a forest and leave when no more trees remain.

D) A volcanic eruption covers a mountainside in lava and ash.

E) A parasite kills a bush in a grassland ecosystem.

Question 5

Which of the following actions is least likely to be taken to protect a species listed as endangered under the Endangered Species Act?

1. Restoring the natural habitat of the species

2. Preserving the species’ genetic material in embryo or seed banks

3. Introducing the species to regions in which it has not historically lived

A) 1 only

B) 2 only

C) 3 only

D) 1 and 2 only

E) 2 and 3 only

Question 6

The predator-prey graph shown tracks the wolf and moose populations in a certain ecosystem over the past 100 years. What is most likely the carrying capacity for moose in this here ecosystem?

A) 800

B) 1,200

C) 1,000

D) 1,400

E) 1,600

Question 7

In which of the following ways do organisms play a role in the water cycle?

1. Water stored in organisms returns to the atmosphere through evapotranspiration.

2. Plants take up water vapor through their roots through the process of sublimation.

3. Humans deplete freshwater reserves at both the surface and groundwater levels.

A) 1 only

B) 2 only

C) 1 and 2 only

D) 1 and 3 only

E) 2 and 3 only

Question 8

A local government plans to build new roads which are going to divide one forest into several fragments. The roads can follow several different designs, each of which is gonna result in fragments of different sizes. Which design is probably gonna produce the most pronounced edge effects on the organisms that are living in the forest?

A) Three rectangular fragments, each of which is 5 miles wide and 8 miles long

B) Four rectangular fragments, each of which is 3 miles wide and 10 miles long

C) Three rectangular fragments, each of which is 2 miles wide and 20 miles long

D) Three rectangular fragments, each of which is 4 miles wide and 10 miles long

E) Four rectangular fragments, each of which is 5 miles wide and 6 miles long

Question 9

At which of the following trophic levels would you expect to find *only* 10% of the energy that was initially stored in the food chain?

A) First trophic level

B) Second trophic level

C) Third trophic level

D) Fourth trophic level

E) Fifth trophic level

Question 10

Which of the following is an example of a decomposer food chain?

A) dead mouse fly bacterium

B) grass grasshopper rat

C) algae mosquito larva large-mouthed bass

D) phytoplankton zooplankton whale

E) thistle goldfinch hawk


Human Resource Management Performance Management The Addie Process Refers To


Human Resource Management

Performance Management

The ADDIE process refers to


A. A scale used to measure the effectiveness of training

B. the five most common ways to develop training courses

C. The five key steps in deciding what training should take place, for whom, the design and development of training, how it is implemented and how training effectiveness is evaluated.

D. Techniques for gaining the attention of participants in training programs


Please Compare The Prices Of Two Competitive Products Ie

iPhone versus Samsung (do not use these). According to


Please compare the prices of two competitive products ie: iPhone versus Samsung (do not use these). According to

you, what makes the price difference, the image, quality, product attributes, and design??? Explain your position using Marketing terminology.


Example Page Of A Dog Supplier Named Freshpawsofbelairexample Of


Example page of a dog supplier named FreshPawsofBelAir

example of


example of creating an external style sheet with at least 2 of the following styles:

  • A background color for the Web pages
  • A text color for at least one of the Web page elements
  • A font-family for at least one of the Web page elements

You can include additional styles to complete site.

example of (creating a new file for CSS)

Open a new file in your text editor and place your CSS code in it. The following is an example of CSS code for an external style sheet with three style changes, example of using your own attributes. Save and name file style.css:

body {color: #0000FF;background-color: #00FFFF;font-family: Arial;}

example of (add link to your HTML)

example of creating a link element to connect the external cascading style sheet (CSS) to the HTML code. This element gets placed in the head section of the code

The following is a sample of HTML5 code for the index.html page with the link element to connect the files. You will need to add in the link element in each of your three pages of your Web site. Otherwise, the styles will not appear on the second and third pages of the site.

The following is a sample of the index.html code with the link element inserted into the head section:

!DOCTYPE htmlhtmlheadtitleHomepage/title!– example of link element to code. For example: –link href=style.css rel=Stylesheet type=text/css //headbodyheaderimg src=logoimage1.jpg height=300 width=300 alt=logo imageh1Sample Web site/h1/headernava href=index.htmlHome/aa href=about.htmlAbout/aa href=contact.htmlContact/a/navsectionh3Continue to add content for the homepage./h3/sectionfooterh4Copyright year, your name, date, class, section number/h4/footer/body/html

example containing 5 files

Web Design

Usercentered Web Design Focuses On Understanding What Users Want And Regular Testing To Make Sure Users Are


User-Centered Web Design focuses on understanding what users want, and regular testing to make sure users are

getting what they want. What are the primary benefits of this practice?

A. Increased ecommerce revenue and lower labor costs

B. Reduced development time and increased user satisfaction

C. Reduced marketing expenses and improved user retention

D. Improved product development and fewer web site errors (bugs)

Engineering Technology

There Are A Variety Of Organizational Structures A Project Manager Must Understand How Each Structure Operates


There are a variety of organizational structures. A project manager must understand how each structure operates.

This understanding enables the project manager to select the best project team and determine how to develop the team to function in that setting.

Discuss the key questions to address during project team design and development. What are the best practices for maintaining a productive team?

Project Management

I Am Currently Working On An Essay For My Entrepreneurship Class The Question Is

In today’s


I am currently working on an essay for my entrepreneurship class. the question is;

In today’s

competitive entrepreneurship environments in Australia, how should entrepreneurs design and develop a lean, agile and innovative venture to exploit opportunities and optimize success?

It would be great to get some help to see what i should talk about, and where i can get the information.



The Managing Director Of Allens Home Interiors An Interior Design Firm Asked The Accountant To Consider


The managing director of Allens Home Interiors, an interior design firm, asked the accountant to consider

developing a service costing system. The accountant responded:

‘We’re a service business. All our costs are period costs that have to beexpensed in the period in which they have been incurred. We don’t needproduct costing.’

The managing director is furious. (He’s never heard of period costs!) He asks you to evaluate the accountant’s response and to prepare a clear explanation of how service costing could help him manage the business.


Managerial Accounting

Market Segmentation and Product Positioning

Market Segmentation and Product Positioning
“Foresighted? Epson Moverio Smart Glasses Go on Sale for $700” is an article on Wall Street Journal published by Nathan Olivarez-Gilez. The articles best captures the market segmentation concept according to strategic marketing plans deployed by most firms and corporations to maximize on product sale and increased profit margins. The article talks about the unveiling of moverio BT-200 glasses to the public at a staggering price of $699.99. The smart wearable technology appears to give Google smart glasses of the same caliber run for the money because it has an edge in its design of two screens that give an excellent display equivalent of an 80 inch smart television screen. Market segmentation by Epson the tech company manufacturing these glasses has been clearly been highlighted by the article because it touches on the glasses offering more comfort to work place or office setting as opposed to just entertainment as mentioned by the author of the article that one cannot walk in them comfortably down the street. The market segment being targeted here appears to be the average career individual with PowerPoint presentations, visual reports summations and whatnot. The glasses appear to be made to appeal to the group made of career enthusiasts who want to look more professional by using the smart glass moverio BT-200 achieve that desired effect while in the working environment. The Working class consists of the middle class and high class envisioning the target market segment.
“Samsung readies phone for your wrist” is an article by Min-Jeong Lee and Yun-Hee Kim captured on Wall Street Journal that talks about the tech giant Samsung planning to unveil a smart watch that does not need to be tethered to a phone referred to as the wrist communicator which has developed as an innovation of the initial smart watch concept (Lee &amp. Kim). The article elaborates the product positioning concept because of the fact that Samsung is introducing the concept and benefit of their smart wrist watch that is yet to be launched into the world market. The company boasts of already having the leading role in smart watch presence already in the market as opposed to its competitors like Apple Inc. that are yet to make a debut in the same tech sector. The article builds on the fact that the watch will give a different experience to the intended market because it has new exciting features than its predecessors like Galaxy Gear. The mere fact that the watch will be able to have a SIM card is enough to juggle the public minds to want to associate with the product before it is launched into the market and if possible make pre orders. The aim of product positioning in such a context is that Samsung has already created a market niche for its product and further strengthen its brand making it different from its competitors. The target market will have enough curiosity to want to associate with the Samsung brand and the product in the line. This would in turn increase sales and the profit margins of the company when the units are started to be produced.
Works Cited


Full Good Forms and Healthy Communities 05 February (estimated word count = 640) Environmental Studies The article is titled “Lynch revisited: New urbanism and theories of good city form” written by Larry R. Ford from the San Diego State University of San Diego, California, USA. it was first published in 1999 in the journal Cities and discussed how modern cities have been marketed to appeal to various segments of buyers, without consideration of how these cities provide the necessities of modern living. the new urban communities are not authentic, and in many ways, are dull, alienating and isolating, which contradict those basic criteria used by David Lynch to judge how good a city is, which are: vitality, sense, fit, control, and access. In the article, the author argues going back to these basics to make new cities worth living in. A re-examination of the urban planning ideas of Lynch includes efficiency and justice as well. It further appeals to consider city size, future growth, and conservation measures when making plans, as most cities today are also ill and sterile, lacking diversity and vibrancy (Ford 247).
In this second article by Y. R. Jabareen, entitled “Sustainable Urban Forms: Their Typologies, Models, and Concepts” and published in the Journal of Planning Education and Research back in September of 2006, the author who is connected with the Massachusetts Institute of Technology, in the Department of Urban Studies, he identifies the four sustainable types of major urban forms, namely: neotraditional development, the compact city, urban containment, and lastly, the ecological city. Any of these urban forms utilizes a combination of the seven main design concepts in terms of environmental planning for sustainability which are compactness, transport, density, mixed-land use, diversity, passive solar design, and lastly, greening (Jabareen 39), which is essentially just an elaboration of the ideas of David Lynch.
In “Urban Development and Climate Change” and published in 2008, an entirely new perspective was drawn based on concerns of climate change as countries grapple with the issue of urban sprawl, and that is how to reduce gas emission by reducing the vehicle-miles-traveled (VMT) by using compact development as the role model (Ewing et al. 201). By their estimates, compactness helps to reduce VMT by approximately 20% to 40% because it eliminates long commutes, which in turn reduces the gas emissions by around 7% to 10% as they made some plausible assumptions in their study models, up to the year 2050. For most of local governments worried about global warming, it is a good idea as it helps to mitigate the bad effects of carbon dioxide emissions from land transport by reducing the need to travel.
The article “Growing Cities Sustainably: Does Urban Form Really Matter?” by these authors Marcial H. Echenique et al., they contend compact development is not necessarily the best form as it only addresses the twin issues of land conservation and a reduction in travel distances. Further, they found spatial options in their statistical models can only have limited impact on energy consumption and land use. rather, a change in lifestyles as accompanied by controlled population growth contributes more to healthy communities. This in turn has a greater impact on natural resources and the environment, contributing to a higher quality of life as perceived by residents, and an inclusive growth in social equity (Echenique et al., 122).
The fifth article discusses how greater street connectivity prevents urban decay and a subsequent migration to suburbs which in turn leads to urban sprawl. The authors indicated an emphasis on retention and enhancement of the unique downtown physical characteristics can contribute to a healthy community by reduced traffic on arterial or secondary streets and gives both better utility connections and faster access for emergency vehicles (Filion et al. 328), minimum requirements for a healthy community. This article “The Successful Few: Healthy Downtowns of Small Metropolitan Regions” first appeared on November 26, 2007.
Works Cited
Echenique, Marcial H., Anthony J. Hargreaves, Gordon Mitchell, and Anil Namdeo. “Growing Cities Sustainably: Does Urban Form Really Matter?” Journal of the American Planning Association, 78.2 (03 May 2012): 121-137. Print.
Ewing, Reid, Keith Bartholomew, Steve Winkelman, Jerry Walters, and Geoffrey Anderson. “Urban Development and Climate Change.” Journal of Urbanism, 1.3 (27 Nov. 2008): 201-216. Print.
Filion, Pierre, Heidi Hoernig, Trudi Bunting, and Gary Sands. “The Successful Few: Healthy Downtowns of Small Metropolitan Regions.” Journal of the American Planning Association, 70.3 (26 Nov. 2007): 328-343. Print.
Ford, Larry R. “Lynch revisited: New urbanism and theories of good city form.” Cities, 16.4 (1999): 247-257. Print.
Jabareen, Yosef Rafeq. “Sustainable Urban Forms: Their Typologies, Models, and Concepts.” Journal of Planning Education and Research, 26.1 (Sept. 2006): 38-52. Print.

The Role of Computers in Industrial Espionage

is, sharing sensitive information with suitable parties while protecting that information against competitors, suppliers, vandals, foreign governments, and customers.
The attempt to gain access to a company’s plans, products and clients’ information, and whatever trade secrets are, is considered as industrial espionage. It describes activities such as theft of a business formula, practices, processes, design, instrument, pattern, or any vital information which is generally not accessible because these give the company leverage from competitors. Some other acts associated to this are bribery, blackmail, and technological surveillance. Intellectual property crimes are grave offenses in their own right, “not because they inflict physical injury or death upon a person, but rather because they steal creative work from its owner.” (Nasheri,) It is inevitable that a company aspires to know the business moves of a rival business and this has been the primary concern of some of the largest companies in the world. They have an annual budget and pool of people to handle these concerns. While it is true that to “survive in today’s cutthroat business environment, [one] must be properly armed. And one of the most important arrows in the businessman’s quiver is accurate knowledge of his competitors and business environment – in other words, detailed knowledge of the enemy and the terrain of the battlefield,” (Rustmann, 2004) it is however unfortunate that commonly this said conduct is illegal. Oftentimes, rival companies will browse through public records in order to pre-empt actions about another company. However, when the search becomes private, industrial espionage is an unlawful act and punishable with financial penalties and sometimes jail time. Furthermore, this may lead businesses to bankruptcy and also affect the ties of friendly nations for when it already surpasses national boundaries it can make allied nations momentarily are indecisive and doubt

Terry Cannon MBA

Case Study I Terry Cannon, MBA Table of Contents Table of Contents 2 Case Study 3 Consultant at ICG 3 VP of Marketing at Start-up InfoMicro 4 Manager at MFG Corporation 4
Knowledgeable Participant 5
Well Equipped for the Work World 6
References 7
Case Study
In this case, the types of knowledge regarding the information systems that Terry Cannon would need considering his position in each of the companies are explained below:
Consultant at ICG
In this company i.e. ICG the role of Terry Cannon would be of a consultant who would design a marketing strategy for the clients of the company after gaining a complete understanding of their concerns. Terry Cannon also had the option of working from home for the fifth day of the week. After considering his role and work profile in this organization, it was found that Terry Cannon should have knowledge regarding Knowledge Management Systems and Office Automation Systems (Petrides, 2004. Walshman, 1993).
VP of Marketing at Start-up InfoMicro
InfoMicro has been mentioned to be a start-up company on the net and Terry would be the VP of marketing. As, this company would be an internet based start-up so, it is quite evident that Terry Cannon should have proper knowledge regarding the information system as most of the work would be computer and internet based. In such a company with his given position, he requires to have good knowledge about Management Information Systems, Executive Support Systems, Decision-Support Systems, Transaction Processing Systems and Office Automation Systems as well (Petrides, 2004. Walshman, 1993).
Manager at MFG Corporation
In this company Terry Cannon has been offered a position as a manager of the marketing department and would be responsible for developing new customers. Considering his role in this organization, Terry Cannon needs to have knowledge regarding Management Information System, Transaction Processing Systems, Decision Support Systems and Knowledge Management Systems (Petrides, 2004. Walshman, 1993).
Knowledgeable Participant
Terry Cannon can prove to be a knowledgeable participant in each of the mentioned three jobs by possessing knowledge regarding information systems that would be relevant with the job profile in relation to all the three organizations. Being a knowledgeable participant in the field of information systems would assist him in carrying out his responsibilities more effectively. This would also help him in designing appropriate and accurate marketing as well as business strategies for his clients and his organizations.
In case of Terry Cannon to be a knowledgeable participant, he should be well informed and possess enough knowledge regarding the types of information systems that would assist him in performing his duties as well as responsibilities towards his organizations and clients efficiently and successfully.
For instance, being a consultant at ICG would involve designing marketing strategies for his clients. So, Terry Cannon should have enough knowledge regarding knowledge management system which would help him with current and accurate information that would facilitate in designing proper and effective strategies. He should also be well informed about office automation systems as this would help him to work from his home.
In the case of start-up InfoMicro, Terry Cannon would need to handle all the operations in relation to marketing as well as design effective marketing plans and strategies for his organization. Here, Terry Cannon would need to have enough knowledge regarding management information system, executive support systems, decision support systems and office automation systems. Knowledge regarding all these would help him to handle and to monitor the daily operations in the marketing department as well as to formulate effective strategies that would be beneficial for the company.
MFG Corporation desires to appoint Terry Cannon as the manager of the marketing department. In this organization, he would have the responsibility to bring in fresh customers. For this he needs to develop marketing plans as well as have current information regarding the operating functions of the company as well as for the existing clients. He also needs to have access to the information of the company that would be relevant for him. This would involve knowledge regarding management information systems, knowledge management systems, decision support systems and transaction processing systems.
Well Equipped for the Work World
As an MBA with marketing major, Terry Cannon is prepared for the work world in a partial way. This is because of the fact that the business environment is undergoing a constant change and organizations in order to keep up with such a dynamic environment are becoming reliant on information systems. This facilitates the organization to keep pace with the changing environment and ensure its existence in the business. Although Terry Cannon is technically informed regarding the field of marketing, at the same time he lacks knowledge regarding information systems. Information systems have become a vital part of organizations and the people working in such organizations. So, Terry Cannon needs to acquire knowledge regarding information systems as that has become a decisive determinant factor to achieve success in the work world.
Petrides, L.A., (2004). Knowledge Management, Informations Systems and Organizations. Educause Center for Applied Research. Retrieved Online on October 03, 2011 from
Walsham, G., (1993). Interpreting Information Systems In Organizations. Wiley.

Designing Effective

Based on this importance, the paper emphasizes the need for further research into opportunities presented by effective designing of contracts. This paper dissects how framing and expectations of contracts influence the contract’s performance.
Various researches have attempted to look into the ubiquitous nature of contracts. Some have mentioned that contracts are merely necessary safeguards which secure parties involved in a contract against potential undesirable behaviors by the involved parties. This facilitates exchanges. Many scholars note that mitigation of the threats arising from contracts is dependent on contractual framing and expectations.
Recent evidence from researches suggests contract framing play an important role in determining how contractual application is implemented. For instance, contracts which are framed with a loss in mind in case of failure to meet threshold amounts to the involved parties making greater effort. Similarly, contracts framed with a gain in mind, the parties will also be motivated to work even extra hard. The expectation of something is seen to motivate an action in implementation of the contract.
Many contract theorists have begun systematic unpacking of behavioral implications associated with contract frame and expectations from the same (Weber and Mayer 56). A key emerging issue in design of effective contracts is the psychological impacts of framing and expectations of contracts. Despite widespread knowledge of the role of contracts in ensuring mitigation of hazards through development of safeguards, there exists little knowledge with regard to psychological impacts of the contracts. Contract framing offers a potential mechanism to psychologically affect the exchange or continuous revealed in the study, contracts aim at protecting the parties involved in a relationship against any form of opportunistic behavior thus boosting the confidence of the parties involved so that they can proceed with the

Brand equity for Sandro

Brand equity for Sandro The brand is identified as a Parisian brand known for its reflection of French simplicity. In terms of market segment, the brand usually targets customers within ages 25-40 comprising of professionals considered to have hectic lifestyle. In general, the brand targets modern customers who are up to date with fashion. To ensure unique selling proposition (USP), Sandros specializes in making the brand more versatile by marketing the product across all the ages thereby leading to positive customer-base brand equity. The versatility ensures large client base for the product. In which case, the brand should make use of effortless style with both ranges of men and women across all the ages (Burger, 2012, 35).
For brand meaning, it is wholly inspired by French design and usually sought by women in their 30’s. In order to maintain and improve its customer base, the brand has ensured strong customer relationships through conducting client data collection about how their response to the product. Through the help of brand equity, the company compliments its brand’s imagery by improving its commitment to social causes such as introducing“reduce, reuse, recycle”. This triggers customers to feel good while purchasing the product. Further, brand performance demonstrates its reliability and durability. people know that their products are well designed and stylish, and that they wont let them down.
In terms of brand response, Sandro makes use of high quality materials, to satisfy their clients, obtained from France thereby reflecting modern fashion (Kapferer, 2012, 5). This has helped in evoking feelings directly in the customers because of the expertise associated with the contemporary fashion. According to the nature of the brand, trendy people known to be fast fashion follower are strongly attracted to the fashion created by the brand. Consequently, this has evoked loyalty given that the customers can identify the brand according to their unique needs. Apart from the trendy people, fun loving people who have a sense of achievement and self-respect visualize credibility and superiority of the brand (Kapferer, 2000, 45). This is because, the modernity evident in the brand allows the customers to express themselves in a fashionable way. The superiority arises given that the competitors have not been able to evoke the same feeling on the customers.
One of Sandro assets, towards ensuring brand resonance, is strong online presence that ensures that there is 24-hour connection with the clients. This has helped the brand in remaining relevant in the market even though there are many competitors. In order to improve its resonance and ensure positive customer base brand equity, the brand strategizes in having a good store location, located in major towns around Europe. Paris, London and Milan. Strong brand loyalty is another asset, which ensures that client base remains loyal to the cause of the product. Further, it plans to launch a digital marketing campaign covering social media, online store, blogs and online magazines in order to increase online presence. This is accompanied by increasing brand awareness through sponsorship of sports events. Through ensuring large customer base, this strategy has made the brand operation a success story among its competitors. Carrying out brand awareness has ensured that the brand remains known to the customers thereby increasing customer loyalty (Glynn, 2009, 987).
Kapferer, J.-N. (2012). The new strategic brand management: Advanced insights and strategic thinking. London: Kogan Page.
Kapferer, J.-N. (2000). Strategic brand management: Creating and sustaining brand equity long term. London: Kogan Page.
Burger, M. (2012). Brand Equity and Brand Value: Explanation and Measurement. Norderstedt: Books on Demand.
Fisher-Buttinger, C., &amp. Vallaster, C. (2008). Connective branding: Building brand equity in a demanding world. Chichester, England: Wile
Glynn, M. S., &amp. Woodside, A. G. (2009). Business-to-business brand management: Theory, research and executive case study exercises. Bingley: JAI Press

Prayer of the Dragon by E Pattison

In order to be done justice, this book asks the audience for time. It needs to be read with patience like a teacup is emptied, sip by sip. A reader would never get to sense the magic incorporated by the author if he drinks it as a coca-cola bottle in one go. Particularly, the crisp narrative and ambiance need to be dealt with delicately. With more than 350 pages in it, the book seems a bit overdone, some passages in it are unnecessary though. The plot takes churns time and again. Right from the beginning, a reader gets the impression that the prime motive of the author is to solve the murder mystery, but then the mountain’s wonder and its centuries-old history becomes the focus of attention, thus making the solution of the murder mystery a secondary objective to attain. Shan’s voyage is full of dangers along the Bon kora and the unknown certainty is just as mesmerizing for the audience as it is for Shan. One of the most beautifully written paragraphs in the book is here.
Shan found himself scanning the darkened slope. He would have welcomed a conversation with a ghost. His first question would be the one that had gnawed at him since visiting the death site the first time when he’d seen the lightning snake and a portion of a little wooden figure. Why were these Tibetan things being done in non-Tibetan ways? (Pattison 59).
Several intriguing aspects add to the plot’s complexity of design one of them being Tibet’s political scenario and the tension between the unofficial regime of the villages of Tibet and the official Beijing government. Another intriguing aspect is the historical relationship between Bon and the Navajo and the way it draws certain characters’ motivation. Thirdly, the unexpected behavior of the characters is also strange. One can sense an Indiana Jones touch to the climax, yet the last chapter adds an adequate conclusion to the whole story.

Presentation Outline

Presentation outline Presentation outline INTRODUCTION I. Goals of the database design II. Definition of terms III. Significanceof a database design
Eliminates redundant data
Enhances application performance
Enables easier maintenance
IV. Thesis statement: Database design has become a fundamental part in the development of efficient applications and programs all over the world.
I. Overview of the database design
1. Detailed explanation about the benefits of the design
2. Explanation of the challenges faced during the design of the database
Table ratio
Data stability
Data and query complexity
II. Chapter one: Who Needs a Database?
1. Overview of individuals who need database management systems
2. The relational model
3. The history of the relational model as proposed by Edgar F. in the late 1960s
4. An brief introduction of the Microsoft SQL Express program
5. The role of SQL in relational databases
6. Statement of the scope for the database
III. Chapter two: Gathering Information
1. Prepare relevant documents required in the database design
2. Gather all the data required for developing the tables and reports
The data can be obtained by checking the relevant documents, performing interviews or preparing a questionnaire.
3. Documentation
The documentation process helps in keeping data records during the design process. It contains a summary of the vital data contained in the application. The entity-relation diagrams are also included in the documentation.
IV. Chapter three: Requirements and Business Rules
1. Overview of the database requirements
Data requirements
Report requirements
Security requirements
2. The UML Diagram
Overview of the UML diagrams (Use Case Diagrams)
Develop the UML diagrams
3. Review the requirements and business rules
4. Determine the amount of data to be stored in the database
V. Chapter four: Database Design
1. The Design Process
Determine the main purpose of designing the database management system
Gather and organize the data that is to be recorded
Appropriately divide related pieces of data in separate tables and define the data type for the data entered in the table
Select a suitable primary key for each table and also set up the relationships among the tables
Add redundant tables and relationships
Develop entities and add attributes
Create the appropriate relationship between the entities
Develop the entity-relationship diagram and resolve the relationships using linking tables in the design template of the software
Resolve issues with the cardinality of table relationships
2. Error Checking
Perform an error check and make the necessary adjustments in the design
VI. Chapter five: Normalization and Design Review
1. Adjust the entity-relationship diagram against the three normal forms by inserting, updating and deleting anomalies
2. Making adjustments to the tables
Designing a database is a procedure aimed at creating a comprehensive data model. In this relational model, tables are used to store and generate the information needed. The process of database design encompasses knowing the target market, gathering the required information from appropriate sources, defining the requirements of the database, the design itself and reviewing among others. This is because database design has become an essential part in the development of effective applications globally.
Beaulieu, A. (2009). Learning SQL. Sebastopol, CA: O’Reilly Media.
Conger, Steve. (2010). Hands on Database: An Introduction to Database Design and Development. Retrieved from
Coronel, C., Morris, S. &amp. Rob, P. (2012). Database Systems: Design, Implementation, and Management. Stamford, CT: Cengage Learning.
Date, C.J. (2012). Database Design and Relational Theory. Sebastopol, CA: O’Reilly Media.

Improving Communication Between Healthcare Providers and Patients

Improving communication between health care providers and patients: Achieving the desired type of communication pattern has always been a problematic and complex issue between the health care providers and the patients. The question discussed in this paper is that in a hospital where currently no emphasis is laid on using effective tools for good communication, does developing some reliable sort of communication tool kit or establishing rapport between caregivers and patients, help to decrease the risk of dangers associated with bad communication?
According to Ellingson (cited in Torner, 2008), most of the hospitals have what they need to treat patients, but they must share pertinent information to make sure they are treating patients safely while also keeping them adequately aware of the realities. Verbal reports of the patients are extremely important for the care providers to know the acute details of the problems encountered and to scrutinize them later. Many times, when a patient is under huge mental pressure owing to deplorable physical condition and his/her relatives are unavailable to talk to, many fine points go unnoticed and absolutely ignored. Motivational interviewing is an important tool for that purpose and worth mentioning here that is a relatively simple, transparent and supportive talk therapy based on the principles of cognitive–behavior therapy. (Bundy, 2004, p. 43). This technique is designed to talk patients into changing their conservative approached towards new therapies and convince them to cooperate in better terms for optimal prevention of a disease. For the correct application of handoff system, a standardized approach needs to be observed, as identified by Ellingson. She says that by creating a transfer communication form aided by trip-tickets, which are basically assessment charts that verify if the patient is ok with the treatment, communication can be readily improved. The toolkit of handoffs and transitions is basically focused on enhancing communication between caregivers and patients. Many strategies for improving communication through handoff system are daily envisaged but the one identified by Ellingson covers physical as well as psycho-social issues noted by staff as necessary to satisfactorily take care of patients. (Torner, 2008).
According to the Interpersonal Communication (IPC) toolkit identified in (n.d), one of the main strategies formulated for interpersonal communication programmes is the deep analysis of the social, economical, cultural and geographic factors related to different patients. The P Process program development framework identified by John Hopkins School stresses that caregivers in hospitals review survey results and study findings to ensure a solid understanding of the health problems faced by patients. The health care providers should also be able to analyze the communication capacity that involves an assessment of all the communication activities. The P Process is a step-by-step framework that outlines IPC program design from development to impact. (, n.d.)
Good and easy communication is unequivocally the main key and the most credible solution for resolving many misunderstandings and disputes in the hospital settings. 100% perfection is never possible, but if some of the proposed solutions discussed above are tried to be observed as much as possible in the hospitals, many medication errors and unnecessary tests owing to bad communication can be avoided.
References: (n.d). Interpersonal Communication Toolkit: Introduction to IPC. Retrieved from
Bundy, C. (2004). Changing behaviour: using motivational interviewing techniques. Journal of the Royal Society of Medicine, vol. 44. p. 43.
Torner, N. (2008). Improved patient handoffs mean better care. Retrieved from

Is it overambitious to expect spatial planning to deliver better health

started developing sewer systems in all cities in order to address the outbreak of epidemics such as cholera, influenza and tuberculosis (Jackson 2011, p 23). In the last two decades, there has been considerable interest in the relationship between the fields of urban planning and public health in order to address the major health concerns (Greed, 1999, p 9). Currently, the role of government in urban environment and city planning has been critical in enhancing the health of population since city planners issue built environment regulations and zoning laws that determine the design of the infrastructure, sewer systems, roads, public spaces and social amenities in the neighborhoods (Boone and Modarres 2009, p 30). Spatial planning leads to better health and sustainable communities.
Planning concepts such as Spatial Urban Health Equity Indicators (SUHEI) allows the urban planning authorities to determine the relationship between exposure to health hazards and health effects. The initial goal of planning was to offer healthy living conditions for the growing urban populations, but recent planning efforts focus on the importance of space and place in the communities (Cullingworth and Nadin, 2006, p 9). According to environmental research, the surrounding social, biological, chemical and physical factors determine the quality of health of an individual since factors such as unemployment, unsafe neighborhoods, noise and radiation negatively affect the health and wellbeing of an individual. The Driving force-Pressure-State-Exposure-Effect-Action (DPSEEA) model outlines that driving forces push the environmental factors that that ultimately pressure the environment through human exploitation thus exposing human beings to conditions that turn out to be environmental hazards (Jackson, 2011, p 13). The Multiple Exposures-Multiple Effects (MEME) model outlines that contextual factors such as economic development, demographics and social conditions influence the exposure to

International Differences

Airport systems, planning, design, and management It has been d by the aviation industry that as the global environment has continued to experience positive growth trends and so is the increased congestion in the airspace and air traffic. There is no doubt that the aviation infrastructure as well as major facilities especially airports is getting overwhelming pressure from the expansive air traffic and airspace. It is unfortunate that this extreme growth has resulted in massive stretch on the available infrastructure not only in the developed world but also in the developing nation. It is expected that delays as well as security breach will become a common issue. This means that without a careful coordinated operation especially in airports it will not be possible to achieve key objectives of the industry.
Safety issue being a major concern of various stakeholders the International Civil Aviation Organization (ICAO) and its key industry partners had to come together at the initial Global Runway Safety Symposium (GRSS). The main agenda of this strategic meeting was to put in place measures that would ensure that the runway related accidents are put to a halt. At least four hundred and twenty participants from various member states as well as other from the different international aviation organizations were in attendance at the event. A number of recommendations were made with respect runway safety. Key among them includes a combined recognition of the need to come up with a specialized Runway Safety Teams. The need to synchronize key definitions, taxonomies, and safety indicators used in the runway safety was imminent in this meeting. There was also a need to standardize and enhance communication measures not only within the runways but also around the runways.
Runways are no doubt an important component of an airport without which no essential aviation operations can take place (Richard de Neufville &amp. Odoni, 2003). A number of aviation standards touch on the safety of the air and runways being such a vital element of the aviation it must always be put under check to ensure that unfortunate events do not happen on the runway at all cost. This need can be justified by the fact that ICAO has held a wide range meetings with various stakeholders aimed at promoting a safe runway. Runway operations has on a number of occasions been accountable for majority the aviation accidents and fatalities just a single source. For instance, in the last five years, of all the accidents reported to the ICAO one third of the case have been directly associated with runway operations.
It noteworthy that the recommendations of the meeting held by the ICAO together with various partners in the aviation industry demonstrates that all the players are charged with the responsibility of improving their runway safety data sharing. Data sharing among various airport operators is no doubt important in improving the operations of runway. Landing and takeoff by aircraft is always uniform and without any technical hitch on the aircraft it will always be difficult to experience sorrowful incidents on the run way. In other words if the runways are well designed and monitors regularly then the aviation industry will hardly come across runway related accidents.
Richard de Neufville, R &amp. Odoni, A. (2003). Airport systems, planning, design, and management. 1st Ed. New York: McGraw-Hill.

ASP NET and the three tier architecture

The user interface or the front end of the website with all the static and dynamic pages that are visible to the end user is the presentation layer. The presentation layer can be developed as soon as the design of the website has been finalized. The HTML (HyperText Markup Language) pages and the CSS (Cascading Style Sheets) are coded to develop the template for the front end (Ramirez, 2000). It is essential that this layer is user – friendly and has a simple and effective set of navigation rules. The presentation layer just displays the data to the end user and it never communicates directly with the database.
The business layer has the business logic for the website operations. It can also be said that the data for the dynamic sections of the template are rendered by the business layer and also the user inputs are validated and processed by the business layer. The business layer acts as a mediator between the data layer and the presentation layer (Mitchell, 2006). The business logic for the operation of the web application resides in the business layer. By having the entire business logic in a separate layer, it is every effective to modify the logic in this layer and the content gets modified in the presentation layer automatically at all necessary locations.
The data layer interacts with the database using stored procedures and queries to retrieve or store data in the database. The data is returned to the business layer which then processes the data and passes it on to the presentation layer accordingly. By separating the data layer, it is very simple to create functions (in this case, stored procedure) once and use them at all required places in the business layer. This reduces the code repetition to a great extent and also makes the code maintenance process very efficient.
It is clear that the various parts of the functions of a client – server architecture have

Answer 5 of the 8 question for speech assighnment

cal design, where one organizes the events that relate to the speech according to their significance, this would help in preventing one from leaving out anything vital.
Use of a preparation outline could also prove helpful. One could write an outline and some few points below it, and this would help one highlight the key points that could be used to support the message being passed. This could be supported by a delivery outline. Delivery outline would help a speaker remember the sequence or the way by which he intends to deliver the speech. This will help prevent one from straining while trying to remember the point that should follow (Pink, 2009). Finally, the speaker should make sure to remember the general purpose of the speech. Sometimes one may tend to be carried away by the speech, and forget to stick to the purpose of the speech. Thus, by putting the broad purpose in mind, the speaker will be able to focus on delivering the broad goal of the speech.
There are a number of ways by which one could gather resources so as to use as evidence in the speech. One of the methods could be to plagiarize. To plagiarize means to take ideas from another person, and deliver them as if they were one’s own. For example, one could borrow ideas from another person’s previous speech or a textbook, and deliver them to the audience as if they were one’s own (Pink, 2009).
Another way one could gather resources could be through periodical optional, where one gets information about a topic from a research aid, where different articles have been put together for research purpose. It could be from magazines or even journals. The internet is also another reliable way by which one could get resources or evidence for one speech. All one needs to do is just Google the topic or the word one intends to speak about, and information about it will be provided. An online database could also be beneficial in helping a speaker gather information for his speech. This is easily done through


123000 The case of Scania has been considered to understand the events and decisions that have been made and the reasons for which these decisions have been made, the changes implemented and from a learning perspective I would also explore the difficulties of the management policies in overcoming defensive routines of staff and the managers. The organisational design and management issues, the strategies for change as well as the general professional and managerial mindset of the staff and managers are considered and analysed here and I also explore the team working development which has been introduced in the SAN Angers plant. The cultural and political factors are considered in the discussion that seems to affect the professional dynamics of the organisation. The role of the stakeholders including senior managers and shop floor personnel and the implications of management and leadership styles show how theories could be important in throwing light on the impact of personalities and viewpoints on the general management of business and companies. The motivation levels at Scania Angers have also been studied and organisational change has been discussed in terms of the challenges faced by the organisation and the theories that have been used by the organisation in practice show how Scania Angers may be functioning at an organisational level. Using Scania as an example, we would discuss how a similar change could be described or affected in other similar organisations. The main approach of this study is to analyse the use or application of theories in organisational practice and the challenges faced by Scania could be addressed more effectively by understanding not just the implementation of theories in practice but also motivation levels of staff, the role and perceptions of managers and stakeholders, organisational designs and team working developments. This study involves a critical analysis of theories used in practice within organisations and how the

Bill of Material

Bill of Material Bill of Materials In light of the changing business environments, organizations are embracing technological integration into their operations to minimize costs and maximize profits. Therefore, resource planning tops the list of core business aspects that needs close monitoring to drive the companies towards achieving the profitability goals. A technological platform such as the Enterprise Resource Planning (ERP) is in use in most organizations to help in resource planning. One component of the ERP is the Bill of Materials (BOM) software.
The technology and software application companies such as Microsoft Inc. and SAP Inc. designs the BOM for many enterprises depending on the nature and ERP needs of the enterprise in question. The technology companies have to make the BOM application user-friendly so that the management may find ease and efficiency when using it.
BOM is a merely a list of the components required to build a product by detailing and providing the manufacturers part number and the amount of quantity need for a particular component. For example, Microsoft deals with production of computer hardware, which typically consists of different parts. The company, therefore, uses the BOM track the components needed to complete a single computer hardware. That enables the company to track the production cost per unit head.
Similarly, SAP is a computer technology and hardware company that assembles computer hardware parts to supply to their clients. Consequently, SAP uses the BOM track the cost of particular parts needed for completion of a single product design. Additionally, SAP management can use the information generated to manage its stock and plan for deliveries from suppliers in time. The policies concerning stock control effectiveness is easily monitored through BOM
In general, BOM benefits Microsoft Dynamics and Systems, Applications and Products (SAP) in many ways. Some of the benefits include. facilitating and the location of items. Hence, it saves time spent. Additionally, the software identifies the changes that materials have undergone with respect to a particular time. The rules that govern the use materials can be useful using BOM. Lastly, BOM software, gives reports of the full audit of the material usage, all the approvals made during requisition of materials and all the costing involved (Hua &amp. He, 2010).
He, P., &amp. Xu, X. (2009). Improving process flexibility through products assignment with bill of material constraints.&nbsp.Robotics And Computer-Integrated Manufacturing,&nbsp.25(3), 582-588. Doi:10.1016/j.rcim.2008.04.002
Hua, Z., &amp. He, P. (2010). Process flexibility under bill of material constraints: part I–an effective measuring approach.&nbsp.International Journal of Production Research,&nbsp.48(3), 745-761. Doi:10.1080/00207540802534699

Issues in sports 2

and Number of the Teacher’s ISSUES IN SPORTS PERFORMANCE-ENHANCING DRUGS An issue in sports is performance-enhancing drugs, related to medicine and sports. These drugs may be in many forms such as anabolic drugs or steroids, analgesics, diuretics, peptides, glycoprotein hormones and analogues, as well as stimulants. The most commonly used performance-enhancing drugs are steroids which decrease the recovery time so that the athlete can train harder and for a longer duration. Steroids together with exercise, also “increase muscle bulk, strength and endurance” to optimize the athlete’s performance during training as well as competition (Beashel et al 141).
2. The issue of performance-enhancing drugs has been created in medicine and sport to ensure fair-play. It is considered vital that athletes should compete on a level playing field, on equal grounds, with the same advantages and liabilities provided to players from opposing teams. To articulate and enforce the concept of fair-play, there are anti-doping policies which prevent the use of performance-enhancing drugs. The use of these drugs goes against the rules of sports and is viewed as cheating (Kayser et al 2).
3. Management of the issue of performance-enhancing drugs is through the “physician involved in the athlete’s health supervision” (Kayser et al 9). The established ethics of the medical profession dictates that the physician’s role should be one of preserving the athlete’s autonomy. This is required to be done by maintaining a balance between ensuring the treatment leads to the highest degree of present and future health, while concurrently permitting the athlete to maintain a preferred life style. Principles of good practice for the role of sports physicians is an ethically rigorous need that has to be fulfilled. For this, employing independent physicians with status comparable to other sports officials, is possibly the best strategy for developing good practice.
4. The ways in which the above management action will affect the sport and society at large is an important aspect of the issue of performance-enhancing drugs. In contemporary times sports are increasingly significant for economic and political reasons. Elite sport is a self-sustaining enterprise, with extensive financial returns from “advertisement, media and audience revenues” (Kayser et al 9). Doping control cannot be considered as an internal matter of the sports community, since considerable public funds as well as governmental resources are provided for sports, for the purpose of health promotion and other sound reasons. Interventions to prevent doping by athletes promotes fair-play among sportspersons, and ensures the good health of the athletes.
Further, the war against the use of performance-enhancing drugs, based on the ethical foundations of sports, is expensive. Thus, it is an issue of public debate. Similar to other ethical policies in society, there is a requirement for mechanisms ensuring accountability of policy to the broader public. Therefore, the initiatives taken against the use of performance-enhancing drugs is beneficial to society at large (Kayser et al 9).
Works Cited
Beashel, Paul, Sibson, Andy &amp. Taylor, John. The world of sport examined. Edition 2.
The United States of America: Nelson Thornes. (2001).
Kayser, Bengt, Mauron, Alexandre &amp. Miah, Andy. Current anti-doping policy: A critical
appraisal. BioMed Central Medical Ethics, 8.2 (2007): pp.1-10.

1. One of the important issues related to sports is gambling or betting on the participants’ outcome in various sporting events. Sports betting is generally permitted in many countries, though it may be closely regulated as in the United States. Compared to other countries such as England, sports betting is limited in the U.S. An example of an issue in sport associated with betting is a threat from both commercial and moral perspectives is: match fixing (Andreff &amp. Szymanski 40). This refers to the mutual and advance decision taken by two opposing teams regarding the winning/ losing teams at the end of the competition. This is done to gain and share maximum profits from betters’ investments. In match fixing, sports agents are frequently involved.
2. Betting on sport can have various harmful and beneficial effects. For example, the betting sector may be willing to pay more to a sports league if changes in game design are made to suit its interests. Secondly, gambling can pose a threat by creating incentives for corruption. Stadium and television demands will decline if sporting action on the field lose credibility. Sponsorship income will be threatened if companies are wary of being associated with cheating. One of the few beneficial effects of betting is that it stimulates interest in the sporting event and athletes’ performance, while providing an additional source for generating revenue (Andreff &amp. Szymanski 40).

3. The issue of betting on sport can be better addressed by the government, sports management or society at large. By establishing suitable policies and laws against sports betting, its integrity needs to be maintained. Only then will unhealthy competition through the use of performance-enhancing drugs, match fixing, and other adverse aspects be minimized. The public at large should combine efforts to end the practice. Economic analysis can offer solutions on minimizing incentives to cheat for betting gain. It can also be used for highlighting public policy on issues such as “whether corruption will be more severe if sports betting takes place as a legal or illegal activity” (Andreff &amp. Szymanski 40). Not only sports but sports economists are benefited by the existence of wagering markets. A beneficial use of the betting market is that sports economists are able to predict the significance of specific members to the team. Thus, if odds can provide unbiased forecasts of sporting outcomes, they can also be used for generating market-based assessments regarding the importance of certain star players to their team, who are unavailable for particular games.
Works Cited
Andreff, Wladimir, Szymanski, Stefan. Handbook on the economics of sport. New
York: Edward Elgar Publishing. (2006).

Bogota and Copenhagen

Bogota and Copenhagen
What specific architectural and urban planning concerns are discussed for each city by the film? How have specific projects in each city worked towards addressing transportation and mobility issues in dense urban centers? Are either/both democratic (and what does this mean)? Why? In your opinion, are these projects effective? Why or why not? Would a similar project(s) work in a city that you have lived in? Explain in detail. Has the film impacted your view of Tampa? If yes, in what way?
The specific architectural and urban planning concerns discussed in each city by the film is transportation architecture and urban aesthetic design. In each city, the use of alternative mode of transportation is discussed such as riding a bicycle instead of the regular cars. Riding a bicycling however is more pronounced in Copenhagen where as much as 37% of those who go to work rides in bicycle. In Bogota however, the city government is exerting effort to popularize the use of bicycle more by putting up good cycling infrastructure especially dedicated to bicycle riders to make the use of bicycle more socially acceptable among commuters. At some point, the city mayor was even riding a bicycle and showed that bicycling lanes have better roads compared to cars to illustrate their seriousness in promoting bicycling lane. With regard to aesthetic design, the city planners of Copenhagen was conscious that beyond 100 meters horizon, the lookers would no longer be comfortable looking at it so they made the city compact. They also design the city so that the dwellers could own it such as putting movable chairs around where the users can move it. In Bogota, there were architectural designs that were put up in the city that were not only functional but beautiful as well.
The specific projects in each city that worked towards addressing transportation and mobility issues in dense urban centers were the popularization of the use of bicycles and dedicated bus that works like a train. Copenhagen is already popular for the use of bicycle as bicycle lanes were part of the urban design and integrated in the city. Bogota is still in the process of promoting bicycle use among its population. There is however one project in Bogota that differs from Copenhagen and that is the use of dedicated buses. This concept is borrowed from Brazil where there are buses that works like a train where it have its own lane and stations.
These projects are definitely democratic. In Copenhagen, the use of cheap bicycles is already embedded in the society’s fabric. Efforts has been done in Bogota to raise the social status of using bicycle so that nobody would be embarrassed in using a bicycle. But more than the use of bicycle, the city government of Bogota makes sure that the use of public transportation would allow its passenger to arrive at its destination in the same time as the use of private cars. This would remove the distinction between the two modes of transportation thereby democratizing mobility. These efforts are both effective because it has achieve its objective of removing the time difference in arriving at their respective destinations.
Similar projects would work in the city that I lived in. All it takes is a political will. It is not difficult to put dedicated bicycle lanes and to put dedicated lanes and stations to buses.
The film has not impacted my view of Tampa because the concept of democratizing transport and mobility is universal.

Hustwit, G. (Director). (2011). Urbanized [Motion picture]. Plexifilm :.

Design and Build of Movable Chair For Handicapped Hunters

Design and Build of Movable Chair
For Handicapped Hunters
The annotated bibliography aims to find good research for the topic: Design and Build of Movable Chair for Handicapped Hunters by searching through three relevant sources and by evaluating the credibility of the source and its usefulness in researching the proposal topic.
Design and Build of Movable Chair For Handicapped Hunters
Yankovich, C. (2010). Pete Odland and The Liberator. Cliff’s Riffs. Retrieved from
In author conveyed information on the Liberator, a frame that assists disabled hunters to enjoy hunting activities despite being confined to their wheelchairs. The article is intended for handicapped hunters so they can continue hunting with the use of the Liberator. As reported, the Liberator “contains a movable mount that can be fitted with a single shot rifle, shotgun, or a cross bow. Odland and Schafer modeled the joystick control which moves the gun or bow up and down or side to side after the joystick found on modern wheelchairs. There is a tiny camera mounted behind the scope of the gun which projects the image of crosshairs and the target onto a video monitor the hunters can easily view from their wheel chairs” (Yankovich, 2010, par. 6).
The author is actually an entrepreneur who owns a jewelry shop in Lowell, Michigan. He had first hand access to the information knowing Pete Odland personally from their common demographic location. The article provided relevant information as a unique and useful design to assist handicapped hunters in regaining mobility to enjoy what they love most. The innovative design was able to help hunters regain “the freedom for physically challenged people to “do it themselves”. The very design puts control back into the hands of those who feel they have lost any vestige of control over their lives” (Yankovich, 2010, par. 14).
Ottesen, P. (2009). Chair gives disabled hunters chance to get back in the field.
Retrieved from
The article provided information on the quad chair designed by Steve Peeples initially for Aaron McMikelk, a handicapped hunter who lost use of his legs due to viral infection. As indicated by the author, “Peeples purchased a used wheelchair, removed all the parts, such as brakes and wheels, and mounted the apparatus on the front of his quad runner. His hope was that his "Quad Chair" would open a whole new opportunity for people with limitations” (Ottesen, 2009, par. 13). The innovative way to mount a disabled chair to a vehicle enabled ex-Marine McMikelk to enjoy hunting despite immobility.
The author is an outdoor columnist who is on the lookout for stories that would inspire readers to enjoy outdoor activities. As indicated, “with less than $200 needed to outfit his quad, Peeples hopes his idea will catch on around the country with veterans and handicapped shooters, and those less mobile” (Ottesen, 2009, par. 17). The design was simple and applicable only to hunting enthusiasts with disabilities in the legs and feet and requires to be mounted on a vehicle. It is provided limited information for the proposed research.
Valenta, R.A. (2008). All Terrain Wheelchair. Trend Hunter. Retrieved from
The article is concise but informative. It provided information on the Tank Chair Mk II, described as “a powerful wheelchair ready to roll in all kinds of weather and terrains” (Valenta, 2008, par. 1). Pegged at $15,000 the all terrain wheelchair was indicated to run using four Optima Deep Cycle batteries. A description of the materials used and the speed were also detailed.
The author is a professional writer with more than 12 years of experience. The article was based from a report from Elite Choice. Although the contents were brief and straightforward, the information could be used as inputs in the current research.
Ottesen, P. (2009). Chair gives disabled hunters chance to get back in the field.
Retrieved from
Valenta, R.A. (2008). All Terrain Wheelchair. Trend Hunter. Retrieved from
Yankovich, C. (2010). Pete Odland and The Liberator. Cliff’s Riffs. Retrieved from

Internal Analysis and SWOT Analysis slp 03

Step One: Economic Value Added is a tool used gain a clear understanding of the business and the level of business that they are presently. This alsohelps calculate more than the firm’s ability to earn more than the true cost of capital. In this method the concept of residual income is combined with the theory that all capital has costs and this simply means that this is a measure of the profits once the required rate of return on capital is got.
The Economic Value Added is calculated as follows:
EVA = (Net Operating Profits – Taxes) Net Operating Profits after Taxes – Cost of Capital
Step Two:
Tangible Resources
Example: LOWEs Home Improvement
Sample Data
Physical Resources
Land Building
Balance Sheet
Annual Report
Financial Resources
Papers, Bonds, Investments
Balance Sheet
Annual Report
Human Resources
Total Number of employees
Organizational Chart
Step Three:
Sample Data
Suppliers Portal
Rating Agencies
Customer surveys and feedback
Marketing techniques, blogs and advertising
Customer surveys and feedback
Step Four:
The following sources have been used for this paper:
Step 1: The information to Step one was taken from Wiley. The chapter provides a clear explanation of the EVA and the EVA Resolution. The chapter provides the basics of the topic and is simple to read and understand. The chapter also provides a clear understanding and provides a seep insight into the topic.
The references for the Steps 2 and 3 have been taken from the website of LOWE Home Improvements. The website is one of the most reliable sources of information for the company and to gain the all financial figures. Also a research that was conducted by one in January 2008 has also been used as it provides a deep analysis of the company and also provides all essential information and details about the company.
The benefits of using these references are that they provide reliable and accurate information along with being recent. The references are also easily accessible and the details provided are easy to understand and are apt as they are focused for the investors.
Bharatbooks, 2008, ‘Premium Company Profile: Lowes Companies, Inc.’, Accessed on 29th November 2009, Retrieved from
Heller, Z., 2009, ‘Home Depot vs. Lowe’s: Where is the&nbsp.Difference?’, 6th July 2009, Accessed on 29th November 2009, Retrieved from
Wiley, 2003, ‘The EVA Revolution’, 5th March 2003, Accessed on 28th November 2009, Retrieved from


World Trade Organization Globalization has increased the opportunity for economic growth, which has eventually led us to extensive lobbying among the financial institutions of the world. The influence of the exchange rate has also very much affected the business transactions. This has led the World Bank, World Trade Organization and other UN agencies to control the world market from different levels because of their economic persuasion and extensive consultation on important financial matters. The three economic principles such as nationalism, economic liberalism and structuralism can be used for analyzing the functioning, operations and designs of World Trade Organization (Anon., 2014).
Economic liberalism is considered to be a principle that is in the favor of the laissez faire economy and values the private property which is in production. It can be observed that the World Trade Organization undermines the undeveloped and the developing countries of the world and makes policies in the favor of the developed countries, especially USA (Thompson, 2011). Most of the agreements made by World Trade Organization do not favor the developing countries as they are made in the interest of the developing market, as they plan to build a monopoly in collaboration with USA in order to control the world trade. A clear example of this monopoly is introducing agriculture in GATT-WHO in the 1995 system. It states that the developing countries should learn to feed themselves, giving a clear indication of creating food security in the US because of their reliance on the products produced in USA (Anon., 2013).
The principle of Nationalism which was introduced by Alexander Hamilton works on the policies that help in the economic control by nations. The basic argument raised various nations is that the economic system is considered to be stable when it is controlled by a single country. World Trade Organization should be able to control all the aspects of international trade and should be allowed to exercise its power on the will of all the nations of the world. The influence which is impacted by US in the form of World Bank and World Trade Organization affect the trading conditions of the developing countries. This principle also explains the fact that countries that possess the influence like US have more voting rights than the developing countries (Haroon, 2013).
Structuralism can be used for explaining the design and operation of World Trade Organization. It has been designed in a way to act as a big brother who oversees business transactions taking place between different countries. The structural design of the World Trade Organization exposes the existences of classes of different countries. There are some countries such as USA who possess more influence on World Trade Organization than then others. The reason behind this is that most of the World Trade Organization is financed by USA. This indicates that World Trade Organization creates a state of dependency where some of the countries possess more influence on the organization than the others (Bello, 2000).
Anon., 2013. Competing perspectives about the role and impact of trade in developing countries. [Online]
Available at:
[Accessed 15 October 2014].
Anon., 2014. World Trade Organization. [Online]
Available at:
[Accessed 15 October 2014].
Bello, W., 2000. WTO: SERVING THE WEALTHY, NOT THE POOR. September, p. 36.
Haroon, Y., 2013. WTO: Wonderful Trade Organization or Wrong Trade Organization!. [Online]
Available at:
[Accessed 15 October 2014].
Thompson, K., 2011. Conflict and Structuralism. [Online]
Available at:
[Accessed 14 October 2014].

Safety Plan

The manager should give details about the operation parameters and design of the air-conditioning system, heating, ventilating in the warehouse. The manager ought to identify the source and quantity of fresh air delivered to each occupant in the breathing zone. The employer should also disclose if there has been any recent renovation of the warehouse that could be a source of impurities or contaminants. The renovation process could comprise of painting, pesticide application, and HVAC system disinfection and ventilation system. Also, the manager should make known of any recent alteration might have taken place in the warehouse such as installation of partitions, repositioning of air intakes or relocation of exhausts. In an interview, both the employer and manager should give all the possible information that will assist to identify the origin of the problem (health, 2013).
All workers of the warehouse should be interviewed to give their complaints and disclose the nature of illnesses. They should reveal all the symptoms they are experiencing and tell if the symptoms clear up after leaving the warehouse. They should explain on the occurrence and frequency of the symptoms. The ailing workers should tell whether there is any particular area or event that could have triggered the symptoms. Besides they should disclose of any rendered medical care. In additional, the workers need to reveal their characteristics such as allergies, disabilities, smoking and pre-existing illnesses.
In regard to information obtained from the manager and employees, the conduction of walk-around inspection will help a lot to verify this information. It is paramount to note that inadequate ventilation is the major cause of indoor air quality problems. Therefore, the walk-around inspection should be used to examine the ventilation systems. In this respect, the investigation

Marketing Strategy for TrapEase America

The target market that Martha identified for the product is women. The traps offer several features such as superior safety, no messy cleanup process, and the elimination of the injury risk to pets which make the product more appealing. The unique nature of the trap and quality of the design are traits that have not been explored by Martha. A target market for the trap is novelty buyers. At these types of stores, the traps could be sold at a slightly higher price point.
The strategy of focusing on women is not necessarily a smart strategy since men hate rats as much as women and the hassle of using cheap mouse traps is unpleasant to them as well. More men might be willing to use the cheap traps that are dangerous when loading, but after a single bad experience, any men will automatically switch to a product such as Trap-Ease.
A target market that was not mentioned by the firm is the Asian marketplace. In Asia, rates are used as a source of food. They consider rat meat a delicacy. The Trap-Ease offers a more effective way to trap rats. The added cost will of the product are easier to absorb when a customer is going to make money by capturing the rat.
The marketing mix can be defined as a set of marketing tools the firm uses to pursue its marketing objectives in the target market (Kotler). The first issue with the marketing mix of the company is that the target market is not wide enough. Making women the target market is eliminating half the potential clients in the marketplace. The location variable is another problem.
The amount of distribution channels for the product is not wide enough. The price for the product is reasonable at $2.49 retail, but if the company could lower the retail price of the product to $1.99 the demand of the product would go up a lot. The firm is not using any promotional tools effectively to educate the masses about the existence of the product and its advantages.
The company should utilize a better product strategy. It would be wise to highlight the features of the trap in an advertising campaign. An improved packaging can make the product more appealing in the shelves of stores. Offering a greater variety of colors for the traps can help increase interest in the product and as a consequence, its demand will go up.&nbsp.

Designing the Airport of Tomorrow

Sustainable development requires the adoption of a holistic approach that takes into account social equity, economic growth, and environmental management. The article outlines sustainable methodologies that can be adopted to design airports for the emerging challenges in the 21st century.In the article, the authors identify three cornerstones for the development of sustainable airports. These include the environment. capacity and efficiency and. safety and security. These three cornerstones are centered on business development and value creation. According to Ericsson et al (2008), airports’ operations present a dilemma, especially when it comes to balancing certain factors such as safety and security and capacity and efficiency. Drawing from Swedavia’s experience, the authors emphasize that a positive total experience can only be achieved if operations run efficiently and with enough capacity, are safe and secure, and have an environmentally sound strategy.

The article identifies safety and security as the two most significant factors in commercial air transport. In ensuring safety and security, the challenge lies in the identification and clarification of the main security and safety concerns on a local and global basis. The solution lies in Security Management Systems and Safety Management Systems, as well as the design and implementation of comprehensive safety systems that fulfill ICAO’s requirements of the certification process for aerodromes.Capacity and efficiency have to do with the social and economic aspects of air transport. In coping with issues of inefficiency and lack of capacity, airports have to adopt certain tools. One such tool provided by the authors is collaborative decision-making which can be used to increase predictability. Predictability is of great significance to airports and airlines in their operations management and enhances decision-making capabilities through the sharing of information by airport partners.


Formulating the right steps needed to reach these aims is also crucial.
The top management team has always excelled at this function in Starbucks. First, CEO Howard Schultz wanted the company to offer a different coffee-selling experience from its competitors. Therefore, it dwelt on making the ambience and services at Starbucks more laid-back than at other companies. It established a way of achieving those outcomes by effectively training its baristas to maintain high coffee standards (Cleary, 2007). In addition, the company also had a plan to make its presence felt in almost all corners of the US and internationally. The management team thus expanded into non urban areas where it doubled its outcomes. It even entered into grocery stores and drive-thru locations. The company worked on its business aspect by licensing some of its products as well as offering a platform called “Starbucks for business” (Paryani, 2011). This innovation allowed suppliers to contract out their businesses through these platforms. Overall, the company demonstrated that strategic and operational panning are essential in succeeding within the coffee industry.
Organizing as a management function is that aspect which entails the development of the right structures needed to meet the objectives created in the planning phase. An effective management team ought to design jobs in a manner that provides the right amount of autonomy and enrichment (Carpenter et. al., 2009). Additionally, the way departments and levels at the organization are arranged should be in order to get the most out of the company’s resources.
Starbucks has a range of baristas, store managers and administrators. Most of them have job positions that are well cut out and understood by the members. However, the organization strives to make baristas jobs more enjoyable by empowering workers with knowledge needed to

Clark Construction Group

Knowledge management aims to understand and respond to the competition using the competitive advantages of the company (Dalkir &amp. Liebowitz, p.214). Zack (1999) argued that an organizations strategic context provides information about the current knowledge management initiatives that contribute to the fulfillment of its purpose. These management initiatives can also strengthen its competitive position and produce shareholder value through developed knowledge resources and links (Zack, 1999). The knowledge management process, furthermore, is seen as loose and based on collaboration because knowledge is understood as “fuzzy and messy” (Baskerville &amp. Dulipovici, 2006). Knowledge sharing (K-sharing), moreover, can result from the formation of communities of practice that can derive and share critical knowledge for making important strategic decisions (Dalkir &amp. Liebowitz, 2011, p.4).
Knowledge management (KM) is important for examining the external competitive environment of Clark Construction Group, LLC (CCG). CCG has a century of experiencing in construction, particularly in building landmarks. It has already built a number of important structures such as the Boston Convention and Exhibition Center, Dulles International Airport, and FedEx Field, the home base of the Washington Redskins. Clark Construction is involved in offering consultancy services to commercial, institutional, and heavy construction customers. It can give construction management, design/build, and general contracting services. It can build convention centers, sports facilities, production plants, water treatment plants, highways and bridges, and high-rise apartments. KM is significant for CCG because the more that it knows about its customers, products, technologies, competitors, markets, and their connections, the more that it can perform better.
Linking knowledge management and business strategy, however, is a difficult process that requires a strong link between KM theories and KM practices (Baskerville &amp. Dulipovici, 2006). Not all executives are effective in expressing the connection between their companies’ intellectual sources and skills and the firm’s competitive strategy. With a wide portfolio and high number of employees, CCG faces the difficulty of creating an effective organization-wide K-sharing system. CCG should develop strategic models that help link its knowledge resources, technologies, and processes to business strategy through using pragmatic KM theories for knowledge management to be pragmatic, theoretically-sound and strategic (Baskerville &amp. Dulipovici, 2006). KM models can help it determine knowledge resources and gaps, and knowledge links (and lack thereof) and then further analyze external factors that will lead to recommendations for knowledge sharing strategies.
In addition, K-sharing is important to the competitiveness of the company, as CCG enables knowledge sharing centers through learning communities. Three of the top competitors of CCG are Gilbane, Inc., Hunt Construction Group, Inc., and The Turner Corporation. In order to be more competitive than these three players, CCG must have a K-sharing strategy that can be a source of distinct advantages. Distinct advantages can be based on how employees collect client concerns and respond to them and how the culture contributes to a truly open and learning environment, or perhaps something more, such as the configuration of physical space and IT systems and how they support learning communities in novel sustainable ways. K-sharing can also include ways of improving creativity and innovation levels that can make CCG increasingly distinct in the industry. K-sharing is then about learning more about what is external and valuable to CCG and turning that into knowledge that can be products or services or systems that will improve the culture, processes, and projects of the company. K-sharing has a critical role of learning from the outside, from external stakeholders, so that internal stakeholders can do their jobs more effectively and efficiently, in service of all stakeholder needs and concerns.
Baskerville, R., &amp. Dulipovici, A. (2006). The theoretical foundations of knowledge management. Knowledge Management Research &amp. Practice, 4, 83–105. doi:10.1057/palgrave.kmrp.8500090. Retrieved from
Clark Construction. (2014). About us. Retrieved from
Dalkir, K., &amp. Liebowitz, J. (2011). Knowledge management in theory and practice (2nd ed). Massachusetts: MIT Press.
Zack, M.H. (1999). Developing a knowledge strategy. California Management Review, 41(3), 125-145. Retrieved from

Analysis of Why You Do the Things You Do by Clinton and Sibcys

There are four main relations discussed in this book that enlightens the readers to know more about these relation’s origin and how the actions that come in with each relation are imposed on the receiver being dealt with. The book gives us a deep insight as to how people can learn to give love and respect to others and in return receive a better response. When one delivers better they tend to receive even better.

The relations that are discussed are the relations with spouse, the relation with children, the relation with one’s close friends and lastly the relation with God. These relations are the most important ones in every human life. These relations are the basis on which the entire world of an individual depends upon.

The most expectation one can expect is from these relations. Especially with the relation of God one expects a lot and always wants to be loved by their Lord so that all their matters run in perspective and no problems are faced.

The core element that has been discussed as to why to we do the things the way we do is because of the way we are brought up. The surroundings and environment that have been given to the child by his or her parents design the personality of the child and accordingly, they start behaving or perceiving the things according to the perspective they have developed from their childhood environment.

Desire to bring healthy changes in relationships is required by almost everyone. Every human looks for ways in which healthy changes can be implemented. The authors of the book emphasize this fact that if one wants to make the changes in their relationships they must know in a crystal clear way that in the first and foremost aspect what do they want to do? then only the proper changes can come about in the relationship.

The child’s bonding process is the ultimate reason as to why people behave the way they do. The nourishment and conditioning which the child receives in their childhood have a long term impact in the future.&nbsp.&nbsp.

The basis of dealing with all other relations just depends on this one relation of conditioning. What parents give to the child makes the child capable enough to think and deal with others in the same manner!

Perioperative Practices

Besides a safe and hygienic environment, many other factors such as the design of operating suites, operating rooms, safety mechanisms, materials used in construction of operating suites, lighting and ventilation, temperature and humidity control, etc play vital role in providing good perioperative care to the patients and ensure safe and healthy work environment for the hospital personnel. This can help establish a caring and empathetic impression with patients on their perioperative journey (Wicker &amp. O’Neill, 2006). The goal of providing quality care to all patients that reduces suffering, enhances the quality of life, or provides dignity and support to the terminally ill patients can be accomplished (Woodhead &amp. Wicker, 2005).

The surgical suite consists of specific areas in which selected tasks are performed. These are procedure rooms or operating rooms, sterile and non-sterile storage areas, and ancillary support areas including preoperative holding/admission area, recovery rooms, and pathology labs. The overall floor plan of an operating suite is divided into specific zones meant, not only, for different perioperative procedures, but also for traffic control and asepsis. To assist asepsis through traffic control, four zones in the operating department are generally created: operative zone which comprises the operating theatre and preparation room, and this area is aseptic and restricted to operating room personnel with proper attire. restricted zone meant for washing, scrub-up, anesthesia, and utility and traffic control meant to prevent unauthorized entry and access. limited access zone containing space for recovery, mobile X-ray store, dark room, staff rest.

Boeing Versus Airbus The Inside Story of the Greatest International Competition in Business

174250 The researcher states that the Boeing 777 became one of the bestselling models due to its fuel-efficient engine and was used increasingly on the long haul. On the other hand, the Airbus A380 is a subsidiary of EADS, the worlds largest passenger airline. It is a double-deck with four engines manufactured by the European Airbus and a wide body. Many airports around the world had to amend their current resources to accommodate this aircraft. A380 aimed to challenge, triple sevens monopoly in the large aircraft market. The first maiden flight of A380 was on 27 April 2005 and entered into proper commercial service with Singapore Airlines in October 2007. In the early stages, the aircraft was known as Airbus A3XX until it received the title of A380. A380s upper deck extends the length of the fuselage which has a width equivalent to the wife body of the aircraft permitting for an A380-800s cabin with 478 square meters of floor space. offering 49% more space than the airline which is currently the second largest and a seating arrangement for 525 people in the three-class configuration or 853 in all of the economy class configuration. The design range goes up to 15,400km of the A380-800, carrying passengers from New York to Hong Kong at a speed about 900 km/h or 560mph. In November 2011 about 238 orders has been made for the A380 and until now, around 67 of them have been delivered to different airlines. The largest order was by Emirates of 90 aircrafts. In 2006, analyst of two leading companies predicted that in 2006, A380 sales would increase at an alarming rate by 2025. They felt that the Airbus had intense market analysis of commercial aviation hence being able to justify for its VLA known as a huge aircraft with over 400 seats available. They also felt that the increase of midsized air crafts made VLAs only for the niche market making such plans unjustified. Both analysts had differing opinions related to market forecasts in incorporating spoke-hub and point to point models.

Organization Structure and Work of Detroit Electric

Detroit Electric Company invests in outlining what work it requires to be done and then outsources the services of other companies. It does not do any design or manufacturing. The company maintains that this kind of organizational structure helps it escape capital expenses which may be too huge for it to afford at this point in time, bearing in mind that it is still at startup level. However, there is the indication that this company may slowly stop outsourcing its operations as time goes by and as their revenues continue to build on. This is due to the fact that they attribute their outsourcing arrangement to ‘avoiding capital costs which could be fatal to its start-up’ (p. 512).
The reason why Detroit Electric chose to use this structure is to capitalize on the economic advantage that is brought by a division of work into highly specialized or precise jobs. The company realized that there was already the presence of specialized vehicle manufacturing companies such as Proton Holdings where manufacturing resources could be outsourced to. Proton Holdings was chosen to do the manufacturing activities of Detroit Electric because it had a modern production facility was committed to research and development, was cost-efficient, stable, and had a highly qualified labor force.
Detroit Electric Company is on pace to present its electric vehicles to the market only three years after its inception. On the other hand, Ford will have taken forty years to produce a viable electric car by 2011. The pace of development in these two companies is affected by the organizational structures the two companies have deployed in their organizations. The organizational structure defines the manner in which the human resource is organized and their reporting arrangements.

A group to produce a strategic marketing plan for your new product

8 Marketing Programmes The concept of product marketing remains best structured along the of the procedures undertaken by the involved team towards the control of the market. The intensity of this step remains captured along the perception of the impact that stands to be reaped from the success of such initiatives in the future of the involved firm. The role of products and services remains hinged at the promotion of the revenue capacity of a firm. A consideration of a soft drink firm calls for the consideration of the market structure in terms of consumer preferences, and the regional regulations. The United Kingdom (UK) soft drink market remains among the most exploited avenues of the entire economy. This is best described along both the international and local dimensions. The prospect of a novel product, such as Canki, making a successful penetration into such a market calls for the involvement of critical marketing programs.
The critical challenges faced by novel players in this market range from the shaping of the product to the eventual delivery. The product must satisfy the customers order in terms of preference and taste. Research is called for in respect to life cycle of the product due to various challenges that may arise as the product is sold. Canki’s sale can be increased through the focus of increment in product’s line depth and increasing the number of product lines. Marketer should put the focus on branding the product in an attractive design. The product desired to be packaged in a manner that relates with the target market population. This would be achieved by wrapping the product in fashionable cans that attracts the youths who are the elemental market aim. The youthful population remains the ideal market that may catapult a novel player into the UK market (Steen, 2007). Coca cola, which is deemed as Canki’s main rival, has based its target market on the wider UK population. Success of the Canki will involve the identification of a singular age set of clients to be the main focus. The designing of the products desires to illustrate a sense of connection with the preferences and tastes of this population. Acceptability of the product, by the targeted market population, remains critical to the eventual success of the firm (Baines, Criss and Kelly, 2011).
The concept of place as a pillar of marketing involves the fathom of both the market and the production dimensions. The product must be provided in places where the targeted clients can reach out to it easily. The marketer must have a clear research on how the targeted customers shop their product. This helps in determining the convenient place to locate the product. Specific strategies like selective distribution and intensive distribution must be considered to ensure the target is achieved. The firm stands to benefit from understanding the geographical distribution of their clients. This assists in the planning of the efficient models upon which to reach the population, as well as in the structuring of the centres of production. Fathoming the details of the place of operation implies that the firm is in touch with the prospective clients. In respect to the targeted group in UK, distribution of Canki in singular areas like universities and technical institutions would promote the product sales. Decisions such as the use of location marketing, as well as the deployment of salespersons reflect on the findings attributed to this knowledge (Baines, Criss and Kelly, 2011).
Baines, P., Criss, F. &amp. Kelly, P. (2011) Marketing London, Oxford Press
Steen, D. (2007). Carbonated Soft Drinks. Oxford: John Wiley &amp. Sons.

The Design for How Mobile Social Media Tackle with Bangor University Chinese Undergraduate Student’s Career Issues

A large number of students compounds the manifestation of the problems that students from other countries face in new societies.
Integration is a vital process in the development of students in institutions of higher education. Group studies are vital learning techniques that lecturers use in ensuring that students develop holistically, the Chinese students among other students from different cultures face challenges trying to integrate with the rest in their bid to participate in the groups. Participation of the Chinese students thus remains limited to the social and cultural factors that inhibit their socialization. The use of mobile phones coupled with the advent of social media, on the other hand, has provided the Chinese students with several opportunities to facilitate both their learning and integration in the college. Among the common mobile social media that students use in the college, including Facebook, Twitter, and Instagram among many others.
The social media provide the students with virtual groups. The selection of friends and the development of friends and networks in social media relies on the likes and preferences that the students exhibit. This implies that a student easily selects friends with whom they share several values. Among the values the students consider in the development of their networks include similarity in career options and similarity in cultures. Additionally, the students readily interact with other students willing to assist them to settle in the new society. The mobile social media thus help the students develop into holistic scholars who can interact with others in the society thereby adapt to their new environment.
In summary, the cultural difference presents myriad challenges to foreign students at the Bangor University key among whom are the Chinese students.

Bogart A Case in Point

Bogart – A Case in Point
Case Background
Senior management of Bogart Engineers and Constructors, Inc. is faced with the dilemma of defining clear IT management practices that would prevent breach of security, tampering of files, and stolen files instigated by two computer programmers, Roy Johnson and Jerry Williams. Specifically, the case required ten recommendations with explanations on strengthening IT management practices to ultimately prevent future security breach.
Recommended Courses of Action
1. Review and evaluate corporate policies and procedures on the use of both computer hardware and software and determine the need to revise and amend areas that need focus, especially involving the use of critical information programs and systems. Policies in recruiting new IT personnel must likewise be strengthened in terms of background checking for past working experiences, qualifications and credentials.
2. Design and implement a code of discipline complete with sanctions for violations of policies. Appropriate sanctions for employees found to violate such policies should range from reprimand, warning, suspension, expulsion to outright firing, as required.
3. The current status of computer hardware and software systems at Bogart need to be protected in terms of confidentiality clauses and current employees directly using these systems must sign an official agreement that they abide by the policy of secrecy and confidentiality, otherwise, the sanctions indicated in the Code of Discipline, should be strictly enforced.
4. Categorize the computer hardware and software systems in terms of crucial importance to the organization. Those identified highly classified should only be used by authorized and trusted personnel whose trust has been gained by senior management through lengths of service within the company.
5. Clearly identify responsibilities and restrictions of personnel who should only be authorized to use systems which were classified according to levels of confidentiality.
Any unauthorized personnel should be prevented to access critical programs by assigning codes and personal access numbers.
6. The practice of allowing personnel to bring their workload at home and have the computers sourced from the office be linked accordingly should be immediately stopped.
If there are critical workloads that need to be finished at defined time frames, everything must be done within the premises of Bogart to prevent loopholes and to prevent compromising privacy and confidentiality.
7. Enforce strict monitoring and control of all computer resources through regular check-ups or audits to determine if there is any security breach at any points in time, or in any critical programs. Bogart could also incorporate it their policy the need to rotate authorized employees handling of critical programs to serve as a check and counter-check mechanism.
8. External audits must be scheduled aside from the in-house monitoring and control to ensure that programs are not compromised, tampered, or breached. Outside IT personnel who are constantly updated on the latest developments on security breaches are more abreast of details to identify any risks or threats involved.
9. Schedule regular orientation and training to new and old personnel on the policies, practices and protocols for using computer hardware and software systems and programs at Bogart to enforce awareness and to instill discipline. Management must be serious in enforcing sanctions in cases personnel were found to violate policies. However, a reward system must likewise be given to employees who consistently adhere to standards and opt to improve the present system by identifying flaws and suggesting improvements.
10. Management must always be vigilant in ensuring that their IT management system is not compromised through direct and active involvement, monitoring, regular updates in information and equipment, personnel checking, and identification of signs that signal dangers in security breach.

Global Human Resource Management of Royal Dutch Shell

One such model is that of Guest (1987). The model presents that HRM policies ought to work towards the achievement of valuable outcomes, including strategic integration, commitment, flexibility/adaptability, and quality. The organization/job design policies are expected to yield high job performance for the organization. the effective management of change will garner strategic integration, high problem solving, change, and innovation. exceptional recruitment, selection, and socialization are aimed at yielding commitment. effectual appraisal, training, and development is expected to lead to flexibility/adaptability and high-cost effectiveness for the organization. and an effective rewards system and communication will lead to quality, low turnover, absenteeism, and grievances. These are captured in the table below:
&nbsp.It may also look into these business cultures’ commitment and sense of duty to the organization, respect for managerial hierarchy, type of leadership, and other ethical norms. Armed with such knowledge, Royal Dutch Shell’s expatriates can definitely influence the expectations of its expatriates and help in their adjustment to the new work environment (Hofstede, 1983).
In addition, business culture communication styles should also be assessed by Royal Dutch Shell and the manner through which corporate values and organizational culture are transmitted. For instance, is it through socialization? In some cultures, the exchange of favors, information sharing, and friendships.&nbsp.Using this framework, it is possible for Royal Dutch Shell to identify differences in responses to management styles, organizational preferences, and motivation patterns. There are some distinct differences that can impact on the way in which managers from different cultures may behave and perform in a team.

EPayment Systems

The Internet is as well-positioned as one of the most excellent business tools nowadays. Approximately the entire households have the facility of the Internet. but previous to people attach to the net, they require being aware of its advantages and disadvantages. This technology-based transform has changed the way business cash transactions. Now we have internet banking, mobile cash transfer, and other ways of online case and payment. The internet is growing as the most important technology area for electronic commerce. Equally essential, Internet technology is being more and more functional to smooth the advancement of the management of the rest of the business publishing employee personnel policies and strategies, analyzing account balances and production plans, setting up plant repairs and upholding, and modernizing design documents. Organizations are getting the benefit from the connectivity and ease of use of internet technology to turn out internal commercial networks acknowledged as intranets that are developed on the basis of internet technology. Making use of these classified intranets for organizational communication, group exertion, and management is imminent. We make use of the phrase electronic business to make a distinction among these uses of the internet of digital technology for the management and bringing together the other business activities from electronic commerce. By giving out information through electronic networks, electronic business enlarges the reach of on hand management. Managers use email, web documents, and workgroup software to productively communicate on a regular basis with thousands of employees, and even to administer remote assignments and teams. These jobs would be impracticable in contradictory traditional organizations (Laudon and Laudon, p.25).&nbsp.

This research is about the E-Payment Systems. The main aim of this research is to elaborate on the concept of E-Payment Systems, its emergence, types, benefits, and potential threats.

Innovative Organizations Ford Motors

Winnewisser (2006) says that the world’s greatest automotive industry Ford was invented in the year of 1903. The total cash was about US$ 28,000. There were 12 investors. Some sources also say that the foundations were laid down in the presence of the Malcomson group.

The Ford headquarters are in Michigan selling out their products to around 200 countries and across six continents. This helps the Ford motors to get the best of the innovation and the best of the marketing strategy that they have these days to be successful in the market.

Ford motors have around 330,000 employees which include the employees that work in the official headquarters working in the management positions and the mechanics who have their expertise in the car assembling process.

Umphlett (2006) says that in the case of the market share, in the year of 2002, it was 20%. It is because of the diverse markets that Ford has reached. Ford was just behind General motors having a market share of 25%. And Toyota motors were having a market share of 16%.

One of the main competitive strategies that Ford has is to target many markets that are still untouched. The market research in the proper manner should be conducted so as to gain the maximum information in this case. Ford should reach out to the customers giving them the most innovative products that have attracted many customers in the past few years. The hybrid cars are one of the examples.

Savitz and Weber (2006) argue that the challenges that Ford faces in the future are to increase the falling share holder value. The shareholder value up to 25% have been snatched away by the major rivalries that Ford has, it has to make sure that all the competitive strategies are properly followed. The increase in sales by attracting, more and more customers is one of the main targets that will help the Ford motors to stabilize in the future. The competition that the Ford motors face is as hard as it gets. The Ford motors have to design new strategies that help them compete in the market against the rivals.

An Examination of the Relationship between Excess Dietary Protein and Bone Loss or Fractures in Elderly People

Inadequate dietary intake of calcium could adversely affect the risk of bone loss or fracture from dietary protein. There is no clear evidence of the type of protein. animal or vegetable and its effect on bone density. The study examines the relationship between dietary protein and bone loss or fractures in people aged 55-95 years old. Also, the effect of dietary supplements, type of protein and lifestyle would be examined. The strength of the study would be to contribute to ongoing studies on dietary protein and risk for bone loss or fractures. The weakness of the study would be the inability to capture or examine other factors in greater detail. An understanding of the relationship between dietary protein and risk of bone loss or fracture could help prevent fractures, especially in elderly people.

Men and women aged between 55-95 years would be enrolled in the study. A sufficient number of samples would be collected for statistically significant results. Data would be collected through the use of questionnaires. A detailed questionnaire with several sections would be prepared. A section would capture their dietary protein consumption habits, such as quantity and the type of protein. Another section would capture their lifestyle habits, such as hours or activity, work, sleep, exercise and type of exercise. Finally, a section on medical history would be designed to capture their medical history and diseases. This would enable us to determine the existence of a correlation between protein intake and bone loss for subjects with hip fractures or rest fractures. A comprehensive statistical analysis would be conducted to test the hypotheses by the use of tools, such as SPSS.
It is estimated that the study, would extend over 180 days. This includes the design of the questionnaire, approval of the study by the ethical advisory committee, subject enrolment, data collection, data analysis, and preparation of the report.

All considerations for ethical issues would be made and necessary approval from ethical advisory committees and boards would be obtained.

Reservation System for the Library

This will be achieved by creating a simple reservation system for the local library by using Microsoft Access to produce a database. This work will be useful to other students who might be creating a database on a particular subject, as they will be able to gain ideas from the database that will be created.
In this paper following sections will cover the topic as problem definition and scope, database design analysis, methodology, modeling tools and language and technology which can be used for reservation systems.
Scope: This database system will be used by librarians to manage books, articles and also to keep track of borrowed books and any fines for the late return of the books. The user can use this system for the purpose of online reservation when it will be integrated with any web interface technology. So this will eliminate the procedure of traditional reservation (manually) that is employed by the library.
Database Design: Database design refers to the tables, columns, relationships, keys and indices of which a database is comprised. The process of designing a database begins with an analysis of the business requirements that must be met.
It is the process of producing a detailed data model of a database. This model contains all the needed physical design choices and physical storage parameters needed to generate DDL1 which can then be used to create a database. A fully attributed data model contains detailed attributes for each entity.
Logical Design: It is a process of designing a logical path to achieve the objectives, done in implementation, and an independent way. Here SQL2 will be not referenced much because logical database design is independent of physical database design.

ISIS will Be Defeated

The group has kidnapped, tortured and killed many people. The majority of the ISIS victims whose executions have touched the hearts of many have been Western journalists. Pilots have been cognizable victims of ISIS operations. The group beheaded Jordanian and Japanese pilots in the month of January 2015. The inhumane way that ISIS has been executing its captives and terrorizing societies alongside its fast spread have driven every world government in worry. Already strategies to fight and contain the group are advancing. The design, force, and combination of the UN strategies are promises of the defeat of ISIS in the near future.
One hope that ISIS is soon facing defeat relates to the realization of the whole world and great world powers that ISIS is a common enemy. Big global powers like the USA, UK, and the larger EU and Eastern powers have analyzed and realized that the group should not have any supporters. The group is terrorizing communities, races, religious believers and tribes without discrimination. The style of its operation and its fast spread across the world are surprisingly many. Every country feels the impacts of the group and wants to fight it to extinction. Already the USA, EU, and some Eastern countries have been conducting coalition attacks on the ISIS bases in Iraq, Iran, and Syria. The coalition provides good intelligence and logistics that assist in scaring of the ISIS. In the coalition, different parties play different roles that end up in helping to scare, scatter and suppress expansion plans of ISIS. For instance, the Middle East countries including Saudi Arabia and Afghanistan with their intelligence, The Turkish Intelligence Organization, and Jordan are supplying intelligence information. Since the USA does not want to involve in ground operations, it has been using the intelligence to launch airstrikes.
The defeat of ISIS is also&nbsp.imminent with consideration to the way individual countries are intending to or are conducting offensive attacks against the group. Jordan is one of the countries bewildered by the ISIS act of beheading its air force pilot. As a result, Jordan has expressed its plan to start the third world war on ISIS. As a quick response to the beheading, the Jordanian government executed two terrorists it imprisoned, and whom the ISIS demanded release (Glint 43).&nbsp.

FritoLay v Ralcorp Holdings et al The Case of the Copy Cat Chip

RESEARCH PAPER OUTLINE Frito-Lay v. Ralcorp Holdings, et al: The Case of the Copy Cat Chip I. Introduction Lawsuits claiming copyright, patent, andtrademark infringement are a major barrier to entry in the snack food industry. In fact, most recently Frito-Lay, a PepsiCo company and one of the leading and most influential players in the snack food industry, sued its competitor Ralcorp Holdings and its subsidiary Medallion Foods. In its lawsuit, Frito-Lay alleges that Ralcorps bowl shaped corn chips has infringed on the design, patents, and trademarks of the Frito – Lay Tostitos SCOOPS! brand. Frito Lay has accused Ralcorp of “selling a copycat line of tortilla chips” (St. Louis Business Journal, 2012). Ralcorp later counter sued, denying all allegations of trademark infringement and claiming that Frito-Lay’s trademarks are invalid. This paper will present an analytical review of Frito-Lay and Ralcorp’s claims, from the perspective of both parties, in order to determine whether Frito-Lay’s claim that Ralcorp is selling a “copycat line of tortilla chips” (St. Louis Business Journal) has merit or are unfounded.
II. Issues Presented
A. Whether Ralcorp and Medallion Foods can be held liable for design and trademark infringement.
B. If Ralcorp is found liable, should Frito-Lay be awarded damages and a temporary injunction against Ralcorp?
C. What impact will a ruling for either party have on competition and innovation within the snack food industry?
III. Causes of Action: explanations, definitions, and legal elements of each
A. Design Infringement
1. legal definition
2. legal elements
3. facts of the case that apply to the cause of action
B. Trademark Infringement
1. legal definition
2. legal elements
3. facts of the case that apply to the cause of action
C. Patent Infringement
1. Legal definition
2. Legal elements
3. Facts of the case that apply to the cause of action
IV. Analysis
A. Facts of the Case
1. Frito Lay, subsidiary of PepsiCo patented the Tostitos as early as 2001.
Frito-Lay filed suit against Ralcorp Holdings, Inc. and Medallion Foods, Inc. for their production and sale of the of a bowl-shaped tortilla chip and accompanying packaging, which they feel is an intentional effort to imitate the famous and successful mark and packaging of Frito-Lay’s TOSTITOS SCOOPS! Tortilla chips.
2. Frito-Lay has sent a written request to the Ralcorp and Medallion. however, they have not stopped manufacturing or sales of the Bowlz brand bowl-shaped tortilla chip.
3. Frito-Lay believes Ralcorp and Medallion are infringing on their intellectual properties and are intentionally confusing and deceiving Frito-Lays customers. Frito-Lay is seeking intervention by the court to stop Medallion and Ralcorp from continuing their “knock-off” strategy
B. Frito-Lays grounds to sue for trademark/patent infringement
1. The trademark infringement, trade dress infringement, unfair competition and dilution actions taken by the defendants have interfered with the economic opportunities afforded to Frito Lay by use of the registered patents for TOSTITOS SCOOPS! Tortilla chip.
2. The product has been patented since 2001 and is a well-known Frito Lay product substantiated with a large monetary investment.
3. Frito-Lay owns patents for a number of systems and processes and used to manufacture its unique bowl-shaped tortilla chip design.
C. Analysis of claims as they pertain to SCOOPS! and BOWLZ
1. Trademark infringement
2. Trade dress infringement
3. Trademark dilution
4. Patent infringement (various)
5. Unjust enrichment
D. Defenses available to Ralcorp
1. Non infringement of the patent and trademark
2. Invalidity of the patent and trademark
3. Misuse of the patent
4. Innocent infringement
5. First Sale Doctrine
3. Remedies
a. Monetary Damages
1. Loss of profits
2. Ralcorp’s profits due to its infringement
3. Reasonable royalty paid by Ralcorp to PepsiCo
b. Injunctive Relief
V. Industry Impact
A. Negative or Positive effect the Court’s ruling will have on the snack food industry
1. Negative effect on Ralcorp and PepsiCo stock
2. Loss of profit, trust and business is possible
3. Increased regulation
4. Owners of trademarks, the likes of Princeton Vanguard, risk spending more revenue and their resources in either trying to register their trademarks, or trying to defend them. To date, Princeton has spent over $ 1 million in legal fees. In addition, the company will have to prove that the term “pretzel crisp” has a secondary meaning to the consumers, other than simply making consumes think that they are just thin pretzels that are crispy.
5. Big companies are likely to make similar lawsuits in an attempt to gain unfair advantage against their competitors. If the find that they cannot win in the marketplace, they will attempt to soften their competitors up, distracting them with large legal fees. Even in the eventuality that they lose the case, it will be a satisfaction victory for them since the smaller company will have wasted a lot of resources (Blair &amp.Cotter 2005).
6. Consumers of crisps are likely to confuse between the two products. Ralcorp definitely have a point in their attacks against the design mark of Frito-lay, especially in their ‘functional’ claim. Should Frito-Lay obtain proof that consumers are actually confused,
then they are likely to win the case.
7. Consumers are likely to attempt to hold the fast food industry responsible for manipulation of the food choices of Americans wrongfully. Some royal customers might disapprove any efforts whose aims have the effect of raising prices, reducing choices or altering the flavor or taste of their favorite snacks (Dannay 2002).
8. While fast food companies try to make profits off the demand for snack food that are much healthier, they will try to put some efforts in coming up with new products that will assist them in avoiding increased regulations and threats of lawsuits.
9. The case is likely to attract the attention of health campaigners as well as nutritionists. For a long time, snack foods have always been on the receiving end for their apparent role in increasing the cases of obesity. Companies manufacturing fast foods are always under pressure to modify the ingredients of their products to exclude less fat, and any other inputs that may lead to health problems. Since this case appears to attract a lot of publicity, these campaigners may take advantage of this attention to try to enforce their ideas. Therefore, the crisps under dispute between the two companies in this case may be under great scrutiny in order to find out their contents, together with the other products manufactured by both Frito-Lay and Ralcorp. The products of other fast food companies that are not involved in the case too may come under scrutiny (Bagley &amp. Savage 2010).
VI. Conclusion
The search for the best crisp has led to a pair of lawsuits between two of the biggest companies in the snack food industry. Frito-Lay, owned by PepsiCo, has filed a lawsuit against Ralcorp Holdings together with Medallion Foods, its subsidiary based in Arkansas, over the branding and design of Medallion’s corn chips. This lawsuit is an illustration of the battle between national brands and store brands selling similar products for cheaper prices, an industry in which Ralcorp is one of the biggest companies. All in all, this case will be quite interesting to follow, since it is an epitome of the battle between established national brands versus private label brands that have been on the increase since the economic downtown of 2008.
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What Enables Dell to Maintain Competitive Advantage

It is understood that functional level strategies that focus upon the company’s ability to attain superiority in terms of Efficiency, Quality, Innovation, and finally Customer responsiveness lead to increased utility derived by the consumers from the product by able active differentiation, creation of greater value through creating a lower cost structure that enables same quality at lower prices or vice versa compared to rivals and thereby succeeds in achieving competitive advantage (Hill and Jones, 1995). So, it is recognized that gaining a competitive advantage for any organization crucially depends upon generating the ability to provide the customer with relatively greater utility in the product. Again, customer responsiveness is defined as “giving customers what they want, when they want it, and at a price they are willing to pay – as long as the company’s long-term profitability is not compromised” (Hill and Jones, 1995). The most important elements of customer responsiveness are essential, the ability to customize goods and services according to the individual requirements of the customer, fast order response times, superior quality and design as well as superior after-sales service and support (Hill and Jones, 1995, p.110).
Therefore if we interpret gaining competitive advantage as the attainment of success in gaining and maintaining status as a forerunner in the race to provide the customer with greater utility we see how intrinsically related it is to the success in gaining customer responsiveness and how mutually dependent these two concepts are. It has been in fact realised that customer responsiveness is ultimately the most important basis of attaining and maintaining competitive advantage especially in the modern times characterised by intense multidimensional competition the extent of which keeps on surmounting by the day. The other factors of competitive advantage, i.e, efficiency, quality, innovation essentially contribute to enhancing the effect of customer responsiveness and service provided by the organization through improving the value for the customer (Muller, 1991).&nbsp.

Universal Design of Instruction

That is, the product or environment is designed in such a way that it satisfies the needs of a variety of users including those who are physically disabled.
The Center for Universal Design (CUD) at the North Carolina State University established seven principles for UD (Burgstahler, 2009), which provides the basis for all applications of UD including for instructional purposes. These form a general architectural paradigm and are listed in the table below.
By applying the general principles of UD to teaching, we can derive guidelines for instruction to students, which are called UDI. The CUD defines UDI as “the design of instruction to be usable by all students, without the need for adaptation or specialized design”. A prominent figure that applied UD principles to education was Frank Bowe (2000). A related concept is Universal Design for Learning (UDL), which the Center for Applied Special Technology (CAST) defines as “a framework for designing curricula that enables all individuals to gain knowledge, skills, and enthusiasm for learning”.
Thus, the classroom environment, curriculum, instructional materials and procedures, facilities etc. can all be designed in a way that they fulfill the needs of a variety of students. The students may have a range of abilities, learning styles, and backgrounds and this includes disabled students especially. There are two further benefits of UDI: one is that it minimizes the need to arrange for accommodating students with special needs, and another is that specific features of the UDI benefit not only the type of students for which it is intended but also others. For example, captioning in instructional videos is done to help the deaf but other students can also derive benefit.
CAST clarifies that by being universal, it is not intended that the instruction be suitable for every type of learner. rather, “it is meant to underscore the need

The Origin Of Christianity

Davidmann bases the origin of Christianity on what Jesus really taught, whose standpoints are the social laws as they appear in the Torah. Early Christians followed those laws for they protected people from exploitation, subjugation, and enslavement. He observes that this is what Jesus taught. However, he points out that Paul changed what Jesus originally taught and this is what finally Christianity’s official doctrine became. The knowledge was transmuted through scrolls from the biblical archaeology and what was written there constitute the events of the very first time. Davidmann further points that the Pauline ideologies were first resisted and for Christianity to thrive, the later gospel writers had to alter the records in favor of Paul.
Using what he calls “the law of the excluded middle,” Jackson asserts that either Christianity is of divine origin or it is of human origin and not both. Because Christianity claims to be of a sacred design, he focuses on a number of factors that argue for the sacred origin of the religious system initiated by Jesus Christ.
Christianity had a remarkable point of beginning. There are no traces of its foundations in Assyria, Babylon, Egypt, Greece or even Rome. Towards the spring of A.D. 30, Christianity was nowhere. Christianity was a momentous religious force – not only in the Mediterranean world but also in inaccessible corners of the Roman Empire. Apparently, there is no exact place from where it came, yet gradually, it was everywhere. Nobody knows how that happened. It aroused the resentment of many Jews for the first forty years of its survival until the Jewish economy fell to the hands of the tyrannical Romans in A.D. 70 (Jackson, 1997).

Review for Carmen

Review for Carmen: An Analysis Paper Introduction The aim of this paper is to critically analyzethe Grand opera performance named “Carmen”. There are a number of aspects of the play that can be marked as commendable. The play has a number of details that have made the play quite interesting from the performance of the cast to the set design by international set designers. The story of Carmen has been depicted in the form of different plays and theatrical presentations, but only few have been able to reflect the true essence of the story. The paper will also include a discussion concerning the set design to ensure the plot setting of the play.
Major Action
There were many actions that I observed to be exemplary in terms of the finest performance as I watched the play. The major action that I observed to be interesting as well as powerful was the scene where Don Jose stabbed Carmen. Since the story is about the seduction by Carmen, Don Jose was a person who was jealous of her lovers. In order to make sure that he had a hold of Carmen, he stabbed her which haunts the viewers as well because of her lead role in the play. The set design, as well as the lighting, played a major role in enhancing the overall scenario (WichitaGrandOpera).
Theme of the Play
The major theme that has been well shown in the play is jealousy. It should be noted that it is a feeling that can make people get on an incorrect path. As a matter of fact, the action discussed in above has given a definition to the theme. For instance, the theme of jealousy showed people that a person who would want to get a grasp of a possession would ultimately lead into a situation where he would actually lose it. It is merely because of the lust and yearning to get something only out of being jealous (WichitaGrandOpera).
Production Element
As far as the production elements are concerned, critics have discussed various pointers. For instance, acting, direction, and set-design have been critiqued by a number of widely-known critics when it comes to the play Carmen. I believe that the set-design played a very major role in making the play successful. International set designers were employed in order to design the sets. Thus, special research was conducted in order to present each and every aspect and element of the story (WichitaGrandOpera).
Through the above analysis, it could be well-stated that the play Carmen is one of the most critical plays in the history. Its effective presentation has been done by a number of presenters and directors through theatrical setting. However, very few have been able to present its true essence. Thus, from the above analysis, it can be said that its theme has been well-justified by the actions of stabbing. It has shown that jealousy is factors that can make a person lose its most precious thing in life.
Works Cited
WichitaGrandOpera. "Carmen – Wichita Grand Opera." 27 March 2010. 10 December 2014.

The importance of Consderation

Do You Think Consideration Makes Sense? Analyze the Process a Couple Goes Through When Getting Engaged By the Terms Used For Contracting Institution
Consideration is a vital element in the construction of a contract. A consideration often consists of a promise to act upon a desired act or a pledge. In addition, consideration has values that are objectively determined. For example, a promise can be through the offer of a gift or affection which is not enforceable due to the subjective nature of the promise. A promise without consideration is invalid. It is commonly referred to as a “naked promise”.
Consideration is essential because the offer and acceptance of a promise unites the parties. This constitutes an outward impression of the contract. Still, most systems of law require evidence of the intention of the parties. The evidence of intention is supplied by consideration.
In addition, consideration is important in social interactions since one cannot gauge how personal actions affect others (Raatma &amp. Murphy, 2000). Consideration is appreciated because it shows concern for other people. It is also essential to avoid unexpected outcomes. A thoughtful consideration of unplanned consequences avoids irreparable harm to existing relationships.
The Process a Couple Goes Through When Getting Engaged By the Terms Used For Contracting
The promise of a man to marry a woman is treated as a legally-binding contract. If this contract is breached, an action is taken for the damages. In the consideration of an engagement, a person may decide to use the terms used in contracting. Firstly, the task must be clear. This involves consideration of why the engagement is imperative to both partners and the views and opinions of the other partner towards marriage. Secondly, the purpose of the engagement must be clarified. Naturally, marriage is a long-term commitment. Clarification helps confirm that both partners are ready for such a commitment to avoid consequences such as a divorce. The third step involves identification of the object. Before a man proposes, it is appropriate to ensure that the chosen partner is the right person. After that, one selects the engagement technique. Choose a technique that is agreeable and best suited for the partner. Lastly, an engagement plan is formulated. This should not be a complex plan, but clear and straightforward plan of one’s intentions of commitment (Sullivan, 2012).
Raatma, L. &amp. Murphy, M. (2000). Consideration. Mankato, Minn: Bridgestone Books.
Sullivan, K. (2012). Rules of engagement: Strategies for dating success. Sarasota: First Edition
Design Publishing, Inc.

The Major Advantage of SeriesMounted Diode

71750 The most common and simplest configuration of the rectangle is a single series mounted diode (D1) topology as shown in figure 3. The configuration structure is based on a single diode connected in series with RF signal source. The series mounted diode acts as a half-wave rectifier. During negative half as D1 blocks the input sine wave, at this occasion, the input filter is charged. Through the positive half-wave, D1 is in conduction mode and allows energy to move from the source to the input filter towards the output filter, which will, in turn, block the high-frequency harmonics from reaching the load. The major advantage of the series mounted diode is that it minimizes diode loss, which is proportional to the diode junction resistance. The single series mounted diode rectenna topology is normally dedicated to low power levels (below 0 dBm), where the capability of power handling can be traded with high sensitivity. It is important to note that rectenna circuits’ behavior is non-linear in single series diode mounted topology due to the diode rectification behavior. Practically it is not possible to design sub-parts independently namely due to their mutual interaction and dependency among each other. The load of the input filter highly depends on the diode and the output filter at the diode extremity. Global circuit optimization is used for dimensioning the passive component of filter elements. The efficiency for single series diode mounted rectenna topology is usually measured with respect to the rectenna load at -5 dBm of power input. Maximum efficiency is obtained for 2.4 kΩ when the output voltage is 620mV. The process can be indicated in figures 4 and 5. The graphical representation is given in figure 4 and 5 show single series-mounted diode rectenna traces the evolution of RF-DC energy conversion efficiency as a function of the incident RF power level.

Accessibility what it means and why is it important when designing a website

In a broader sense, accessibility is the ability for a page on the Web to be seen and used by anybody who wishes to utilize it. It is the manner in which users are able to share among other users the information that the website was made for in the first place (Burks xxiii). On the other hand, Web accessibility’s focus is for a website to be made available to all kinds of users, including those with physical disabilities and diminishing mental abilities such as older users (Burks 3). Gaining access to relevant information and features on the Web should not be restricted by the limitations of man’s physical and mental state (Gibbins, “The Growing Importance”).
It is necessary to keep in mind the importance of accessibility in designing a website. As much as web designers hope to make their website as creative as possible, their main goal should be to make it serve its purpose and function. Designers’ imagination and creativity are challenged with accessibility’s limiting factor (Tarn, “Making the Digital”). While the use of Web is no longer limited to the basic operations such as entertainment and basic browsing, it already requires advanced features that make it useful for people to interact to each other on various purposes such as a mere communication, wellness, education, financial transaction, and entertainment (Burks 7). Significant advantages are identified when accessibility is taken in consideration in website design. They are beneficial for the owners of the website as well as its designers as they would not only comply with the Web Accessibility Initiative and the Disability Discriminations Act 1995, but it also increases their credibility as owners and website designers. Apart from this, the number of users who visit the website also increases such that it caters to users with or without disability. Websites with good accessibility are also known to have increased search engine optimization (Sabasaje, “Web Design”. Gibbins, “The Growing Importance”. “The Importance of Web Accessibility”). Keeping this in mind, web designers should understand that flexibility is necessary in such a way that it would allow different kinds of users to access the website as well as the information that they need from it (Burks 3).
Works Cited:
Burks, Michael R. et al. Web Accessibility: Web Standards and Regulatory Compliance. New
York: Springer-Verlag. 2006. Print.
Gibbins, Jon. The Growing Importance of Accessible Websites. The UK Web Design Company.
13 May 2005. Web. 4 December 2012.
PSD2HTML. Importance of Web Accessibility. PSD2HTML, 9 February 2011. Web. 4
December 2012.
Sabajase, Eza. Web Design Essentials – The Importance of Accessibility. Ezine. n.d. Web. 4
December 2012.
Tarn, Dominic. Making the Digital World Accessible to Everyone. Huffington Post. 19
November 2012. Web. 4 December 2012.

Urban Planning

These stakeholders might include investors, the government, business personalities, and even the residents of the city.
Town planning is a political and technical process that is responsible for controlling the use of land, protecting and maintaining the welfare of people, and the development of the urban environment. This urban environment includes communication networks and transportation facilities. Furthermore, town planning is a technical process that must involve public participation, and political will (Kempen, 2005). This political will must come from government officials, politicians, and the public. It is impossible to achieve it, without involving these people, into the plan-making process.
Town planning involves the rehabilitation of the various parts of the city and also developing an open land for construction or for purposes of using it for economic and social activities (Corburn, 2009). Based on this fact, the process of plan-making would involve the setting of goals, collection and analysis of data, public consultation, strategic thinking and the design of the buildings or facilities under consideration. Based on these facts, a plan making process is a procedure in which a planner would follow for purposes of developing a town plan.
From a general perspective, it is possible to separate city planning in two different parts, land use management, and strategic planning.&nbsp.This theoretical framework identified the need for public participation in the plan-making process. However, the major weakness of this theoretical framework is that it only identified a single public interest, and it is this interest that the planners were concerned with satisfying.

Research Design and Procedure

From this discussion, a knowledge gap is created which demonstrates that not so much has been done to determine exactly the effectiveness of transformative learning as opposed to together modes/forms of learning in shielding the workers from the shock of rapid social changes. This revelation renders the research relevant for that particular study as there is a wide lacuna that needs to be studied.
However, it becomes ambiguous when it states that it seeks to broaden the knowledge and understanding of transformative learning ‘by describing restorative leaning’. This purpose is not easily understood as one may be left wondering what variables influences what or how do the variables correlate in case they actually are. A precise and clear purpose of the study should have been drawn such any anyone can easily know what the researcher intends to do simply by reading the work, without any critical consideration and thoughts.
Moreover, the article uses good referencing to explore and present both the empirical and theoretical frameworks. It can be seen that it bridges the practical and the theoretical frameworks of knowledge y presenting both cases in such a way that one can see and appreciate the difference. The need to review studies that had been conducted as well as the documented articles and sources help expand the knowledge about the topic that is under study. A look into the relevance between the referenced materials about the theoretical framework shows that the sources used are reliable and accurate for the particular topic. The theoretical framework covered is also relevant to the topic under study as the researcher applies pertinently valid theoretical content in their attempt to describe and explain critical transformative learning.
Method of Research
The researcher puts efforts to explain that the study was conducted through ‘Action Research Process’. They go ahead and explain that this method was chosen because the nature of the variables under study best suited the method. It is claimed that action research process as a method has ‘a natural affinity’ with this type of learning under investigation since it gives room to monitor the changes that the participants record with the shifting conditions.&nbsp.

The Landscape Urbanism

This was coupled with rapid urbanization that increased the role of the city and brought conflicts between resources and the environment. However, rapid urbanization has drastically changed the city landscape. Through deforestation and reclamation, the once mountainous to sea pattern of the city no longer exists. The once highly agricultural landscape is replaced by flat cityscape in downtown areas. The regional setting of the city in the Pearl River delta in China is the center for rapid development. The political sphere of interest concerns the role of the elite in planning a new city. The internationalization idea in the city and production of the landscapes reflecting the globalization effect of the urban elite and invoke the transition of the social formation. The construction of Culture entities is foregrounded in the new cities of China. This exemplifies and shifts ideology about accepted cultural symbolism. The new city designs are a blend of the post-modern modernism and traditional Chinese design style.
The papers examine the rapid urbanization of the Shenzhen city, the production of the new landscape through the planning and design of Shenzhen’s new city. It also highlights the application of ecological infrastructure as a tool for sustainable growth. In addition, it captures the transition of the city into an international city. Moreover, the social injustice that has resulted from the city’s rapid economic development is discussed at the end of the paper.
According to Cressey, (2005), the urbanizations on China have been considered as unprecedented. Approximately 44% of Chinese live in urban cities. the number is expected to reach 70% by the year 2035. The following fact about China imposes challenges to landscape urban planning and call for smart planning. First China’s population is spatially unbalanced- Approximately 94% of its population will occupy 46% of the land in 2035.

ECommerce Business Proposal Introduction (draft) with detailed outline

Online Selling of Handmade Crafts Introduction This business proposal is going to talk about online selling of handmade crafts such as crocheted blankets and unique glassware to various home owners in various regions. Selling of various handmade wares is a business that has existed for some times now. Several entrepreneurs have ventured into this market and are involved in selling various products .Some of the products that these entrepreneurs sell on the internet include crafted gifts, handmade tools, handmade baskets and widgets.
This proposed business will also be dealing with all kinds of handmade products. The business will be designing making and selling various handmade products. However to cut a niche for itself in the already crowded market of selling handmade products, This proposed business will have an online platform that allows the clients to be involved in designing the products they want. The clients will be able to do this by either uploading a picture or sketch of the proposed item that they want to be designed and made for them. They will also be able to contribute in the designing of these products by providing a brief description of whatever they want so that the team of designers can be able to capture their needs well.
The involvement of the customers in the design of these handmade products will ensure that the needs of the customers are fully met. Involving the customers in the design process will ensure that the venture not only sells what it wants but also sells what the customers want. This will therefore give the business a competitive advantage over other seller of handmade crafts who basically sells what they have and do not sell what the customer wants.
The business will make money from selling of the crafts to the clients. Involving clients in the design process will also be a way of getting various design ideas from the clients. Payment will be either through credit cards or online money transfer channels such as PayPal. Cash payments will also be accepted when the crafts are delivered to the customers
This craft selling business will be internet based. It will require an interactive website that is built by a professional website developer. The customers will be able to view the product or crafts that are available for sale from the website. In addition to this, the website will allow the customers to contribute in the design of the crafts they want. The client will first choose the product he or she wants and describe how it should look like. The customer can draw sketch of the proposed design and post it through the website of the venture. From here, the design team will look at the customers proposed design and evaluate it.
The designing of the craft will start after the client makes the deposit for the product with the remaining amount being paid upon delivery. The designers will then design the product as per the specifications of the customer. The client will then be able to view his or her product and if satisfied he will go ahead to remit the remaining payment before the craft is delivered to them.
Adam, T. (2011).How to make Money Using Esty: A Guide to Online Market Place for Crafts. New Jersey: John Wiley &amp. Sons
Walker, B. (2014).Top Small Business Ideas 2014. Empoweredzine. Available at [Accessed on 19/05/2014]

The staff recruitment and selection policy of IKEA in China

THE STAFF RECRUITMENT AND SELECTION POLICY OF IKEA IN CHINA by Thestaff recruitment and selection policy of IKEA in China
Recruitment and selection are the work of the Human Resources managers in an organization. The HR plays the role of ensuring that the employees’ performance is positive as well as organizational outcomes. Selection of workers is made to add the work force in the business as well as, an increase the productivity (Czinkota &amp. Ronkainen, 2007, p. 172). Therefore, the selection and recruitment process should be elaborate and clear to ensure that all applicants are selected without discrimination. In IKEA, they promote diversity and by so doing, they select employees from all over the world.
The recruitment and selection policy of IKEA is value driven and espouses s teamwork, simplicity, communicative forthrightness and urgency. The core values of IKEA are employee empowerment, flexibility, dynamism and cost consciousness (Smith, 2010, p. 70). Advertising is the main means of design that IKEA uses to emphasize these values. Job at IKEA webpage is used to communicate the core value of the Chinese company. A cost effective campaign is carried out, which is used directly to harness the customer base of the business.
IKEA wants to recruit about 8,000 people over the next five years. IKEA employees must have certain characteristics in order for them to be selected in the company. These characteristics are important compared to specific experiences and qualifications. The applicants must be down to earth. they must be well with other employees and must have a sense of humor (Bach &amp. Edwards, 2013, p. 19).&nbsp.IKEA wanted to attract the right candidate and through the spirit of advertising, they would attract a large number of applicants who were good at their work.
The selection process involved bringing together twenty potential candidates who had some specifications that IKEA required that is education, experience, age and attitude. The group of twenty would be given a series of questions and a personal interview with the panel of the board of directors. After the selection process, the applicants will undergo training, which involves traditional classroom courses. Co-workers in the company are requested to master current jobs as well as seeking new opportunities hence, they are allowed to apply for new job opportunities in IKEA.
Through the selection process, emphasis is put on the value fit as selection criteria. After the applicants have been selected, employees who have worked in the organization previously are requested to assist the new coworkers adjust in the company through mentorship (Rothacher, 2004, p. 114).&nbsp. The reason they chose co-workers to assist the new co-workers in the organization is to ensure that there is coordination in the way the employees work as well as teamwork. In the mission, statement of IKEA states that the company values team work and for that reason, the human resource finds it easy to allow other employees to mentor the new employees.
IKEA offers educative programs to new employees to ensure that they are up to date with the information pertaining to the organization. For instance, people who are recruited in Australia need to be educated on the products produced in China, and how to handle the clients from different occupations. Therefore, after recruiting employees who satisfy the characteristics required by IKEA, they are given compensation and benefits that will make them motivated while working for the company (Dowling, Festing &amp. Engle, 2008, p. 89).&nbsp. IKEA does not require many educational or specific requirements of the applicants. all it requires is that applicants are down to earth, as this will enable them to work with all employees as the company promotes diversity. Additionally, they emphasize on teamwork because employees who work as a team always have high productivity and innovation.
Reference List
Bach, S., &amp. Edwards, M. R. (2013).&nbsp.Managing human resources: human resource management in transition. Hoboken, N.J., Wiley.
Czinkota, M. R., &amp. A. Ronkainen, I. (2007).&nbsp.International marketing. United States, Thompson.
Dowling, P., Festing, M., &amp. Engle, A. D. (2008).&nbsp.International human resource management: managing people in a multinational context. South Melbourne, Vic, Thomson.
Rothacher, A. (2004).&nbsp.Corporate cultures and global brands. Singapore, World Scientific Pub. N=235573.
Smith, N. C. (2010).&nbsp.Global challenges in responsible business. Cambridge, Cambridge University Press.

Critically assess how packaging branding and design provide competitive advantage for the Brewdog portfolio

Whatever it is that the Marketing group plans shall determine the organization’s success in the industry. The ability of the said in-charged group in making amends for the organization’s ability to make it within the industrial competition in the business world shall make it possible for the business to make a considerable reputation that could attract the clients who are being targeted by the said organization. This is particularly the reason why business organizations both large-scale and small-scale make it a point that the marketing procedures that they carry on for the sake of business progression is given careful attention and as well as an ample amount of investment.
Particularly, marketing is a business branch that sets the path for the organization as to how they are supposed to trod the journey of success in the industry that they are dealing with. The intensity of the procedures taken by marketing experts particularly pertains to the quality of the advertising procedures that the organization ought to take into consideration for actual operational purposes. It is in this particular sector of the organization that the fast release or distribution of the services or the products offered by the organization towards the clients could be determined.
In this particular case, BrewDog Beers marketing approach shall be examined as to how well the company is able to fit within the competing arena of huge brewery organizations around the world as they introduce their branded product to the target market that they are aiming to serve. How does the internet applications help in this particular goal of creating a feasible environment of marketing to the target consumers that they are aiming their products to be distributed to.
With huge and well-known breweries already operating in the market, BrewDog is certain to have the need to get in the market with the use of effective marketing tools to make it in the said field of

Falling Hazards in the Construction Industry

In the United States, over 21% of occupation fatalities are attributed to the construction industry although it only has around 8% of the workforce. In the UK on the other hand, the injury rate has escalated in the years between 2004 and 2007 with a fatal industry rate of 16 out for every 1000 workers. in China, construction industry accidents are presently overwhelming one-third of the country’s industrial accidents while in Kuwait, they accounted of over 40%.
The foundation of this paper is based on that key stakeholder in the construction industry including employees such as engineers, fabricators and manual workers, as well as owners and contractors stand to benefit from an overall understanding of factors contributing to falls in the construction sector. This way, they are in a better position to practice and direct safety intention efforts that will reduce the number of fall-related accidents in the industry. Taking cognizance of the fact that most statistical figures place falls at the top cause of accidental death in the construction industry, policymakers benefit in that they can inform the design of the policy. Additionally, owners and contractors gain by increased safety of their investments and the workers in the direct security of their working environment. However, there are myriad factors that are relevant to the understanding of work-related incidences. these have been queried through numerous studies. surveys, interview case studies, accident reports and observations (Arboleda and Abraham, 2004). Given the complexity and multiplicity of the underlying factors, it is a very challenging endeavor to build an overall understanding, which has to some extent contributed to the continued risk factor.

Network Design Consultation

As for the server Windows server 2008 operating system would have to be installed, this is because the server would be used to manage the entire network. Because Windows Server 2008 is well designed to configure the networks as well as manage files and security settings it will be then recommended as compares to convectional operating systems because it has been optimized to manage a networked environment.
To ensure the security of the network from outside intrusion a firewall would be most essential to handle cases of outside intrusion (Davis, 2004). In this case the option of using the inbuilt firewalls that come with the operating system may be used or alternatively a third party firewall maybe procured.
For the network to operate a suitable network architecture has to be put into consideration (Hallberg, 2010). In this case a star topology will deployed due to the following reasons: first of all since the network would be managed centrally, cases on interruption upon a nodes’ failure would not disrupt the entire network.
Secondly a star topology allows for easy expansion, for instance a technique called daisy chaining can be deployed whereby another switch can be connected to the main switch as another node and serve as a center of a second star topology (Sean Walberg, 2010). Since in this case one topology is deployed our network infrastructure will be illustrated as follows.
The device wireless access point will have to be enabled so that the router can propagate wires signals. Secondly SSID (Service Set Identifier) will have to be set to default as well as allow for broadcast of SSID to associate in order to allow for wireless devices to detect the network when they come within range.
Chanel settings allows one to select between the available channels offered by the router in our case 11 channels are available, this is

The Attitude of York University Students With Regard To Medical Transplant and Organ Donation

Chapter one of the study included the background of the study, statement of the problem, the purpose of the study, study objectives, research questions, significance of the study, limitations of the study, scope of the study, assumption of study and definition of terms. Chapter two of the study offers an outline of medical transplants and organ donations. These ideas are going to introduce key concepts and understandings that link to the purpose and field of research. Chapter three describes the research design that provides information regarding the population of the study, sample size and sampling procedure, instrumentation, data collection, and data analysis techniques. Chapter four deals with data presentation and analysis. after data collection, the data was recorded. This data was interpreted and analyzed in order to draw varied conclusions from it, and gather meaningful information. Chapter five illustrates the summary of findings based on the analysis and interpretation of the data gathered.
Organ transplantation refers to the surgical removal of one or many organs from one person (the donor) to place it into the body of another person (the recipient) commonly for medical reasons. In most cases, the donated organs are derived from dead people, but in some times, these organs can be removed from living beings (Ballard, 2009). Commonly transplanted organs are the liver, kidney, pancreas, intestines, heart, liver and lungs. Commonly transplanted tissues include the middle ear, skin, bone, heart valves, tendons, ligaments, stem cells, blood, platelets, cartilage, and the cornea. The need for organ transplantation in the US and in the world as a whole has continued to rise in the recent past. Numbers of those needing OT in the USA, and in the world, in general, have continued to rise, even exceeding the available donors for this procedure. The shortage is so massive that, approximately 20 OT patients die daily due to the afore-mentioned shortage.

Talk about philosophies and theories behind entrepreneurial behavior

Philosophies and theories behind entrepreneurial behaviors Marshaling theory focused on knowledge as significant aspect in attaining business success and having an upper hand over competitors. Reference to the profile of the entrepreneur and academic environment, it was concluded that the selected entrepreneur is specialized in multimedia and web design. In conjunction to sustaining a hobby of photography and utilizing banners that reflect traditional culture of the Omani people, it gives him an edge over competitors.
The Marshal Treatise called PRICEPLE OF ECONOMIC. he explained the major factors of production, which include land, organization, labor, and capital. Organization is very significant since it permits coordination between all other aspects vital in production (Marshal, 1994). The chosen entrepreneur plans and manages his firm from all-organizational and product delivery aspects. When he gets a chance to design an intricate website, he hires interim web designers to work on the job as he looks for other business opportunities. The entrepreneur has the tenet of not getting any money before the project is completed.
Through innovation and organized manner, the entrepreneur establishes a new commodity and product enhancement. The business strategy of developing a long-term commodity seems to be viable for the entrepreneur (Marshal, 1994). In order to attain long-term commodity, he must comprehend the product in details. Further, need to predict transformations in product demands in the market. In addition, he needs to have full information about the risky environment that the product might operate. From the author’s findings, it is clear that the entrepreneur is working on improvement of the website by including new technology such as three dimensions. If this technology is implemented, it will create increased demand and in turn, he will develop a reputation of being the first Omani pioneer organization to use three-dimension technology.
In reference to the Marshal theory, which asserts that skills and knowledge of entrepreneurship are infrequent and limited, he also maintains that a few people can show such skills in practical. Despite this people can undergo training to achieve these skills and knowledge but it is always reliant on business environment and economic condition. The demand for three-dimension technology is on the rise in Omani but due to lack of resources, the technology has not been fully implemented. Despite this several academic institutions offers courses on web design, which increases people knowledge about the technology. In reference to marshaling theory, the author concurs that the entrepreneur must possess entrepreneurship knowledge and business environment. Marshal asserts that entrepreneur should meet the following features. good leadership, exhaustive, willing to work even in risky environments and ability to understand the business as evident from the selected entrepreneur (Marshall, 1890).
Schumpeter theory focused on capitalism and entrepreneur function. The theory asserts that capitalism will eradicate entrepreneur and establish new concepts since the economy will serve as a capitalist vehicle to make profits at the expense of the entrepreneur. The author refutes this statement because some of big business firms in Oman are monopolized by capitalisms but still entrepreneurs have an opportunity to rise. The Omani government endorsed these services by establishing programs such as Entilaqa, Sanad, and ITA SAS to boost SMEs.
According to Schumpeter’s, an entrepreneur is at the core of economic adjustment under capitalist society (Schumpeter, 1973). However, did not concur with the assertion since entrepreneur innovation does not need capitalism to alter the economy. The entrepreneur began his business with less capital. he lacks physical presence since he only needs a computer and internet connectivity for communication. In turn, he receives calls from customers, discuss the job requirements, and look for a solution.
Krizner entrepreneurship theory asserts that an entrepreneur is the decision-maker whose responsibility comes from his alertness to unknown opportunities. In addition, the entrepreneur’s main function is to remain attentive to spot new opportunities in the market. The selected entrepreneur is using the latest technology for creating the website. Despite this, he relies on his reputation and network to look for new ventures in the market.
Krizner also stated that some worries could bring certain fluctuation in buying, producing, selling, and consuming preferences that makes the market. Krizner singled out these issues because they imply learning from past mistakes. In reference to the interview, the entrepreneur renews the creation and coding until the website reaches the demands of the customer. During development phase he communicates closely with customer, exchange understandings and learn for needed transformation and mistakes to avoid similar problems in future.

Design brief for climate change campaign

Project purpose and focus: Climate change is the one of the most serious problems that we face today, but it is the most ignored problem that people have abandoned. Even though people know that it is happening, they don’t quite have the knowledge about why it is happening and what they should do to slow down this global warming. In this project, I will focus on informing how climate change is a serious problem, so that people can change their behavior towards climate change.
To let Toronto citizens be aware that climate change can have an impact on our lives and what we need to do to slow down this change. This will encourage the use of public transportation, which will decrease the amount of carbon emission.
Target Audience:
People who live and work in Toronto in the 16-50s age group. There are two groups that I will target for this campaign. People who live in Toronto and people who work and go to school in Toronto, but don’t live in the city. Toronto is a very large and busy city and all of the schools and companies are very clustered. Both groups of people have very busy and fast lifestyles. They do not have much time to read all of the ads around them.
Current perception:
People believe that global warming is happening because the media is making a big deal about it. They know something about climate change, but don’t really know what it can do to us. They do not think that changing their behavior or habits can help to slow down this extreme climate change and vice versa, their lifestyle.
Desired perception:
Climate change can really harm us. It is our problem and changes in our behavior can slow down this global warming. Using public transportation is one of the solutions in the fight against climate change.
Key message:
This campaign will inform the target audiences about climate change and encourage them to use public transportation rather than their own cars, which can slow down the climate change.
Target message:
Toronto is a really busy area and there are many signs and ads. To stand out from these, this campaign needs to attract audiences through the visual image. The image itself should convey the message that we are in danger if we do not take a action because they do not have time to read all of the texts on the campaign.

As they are using public transportation, they can decrease greenhouse gas emission. This will decrease the consequences of climate change that we are going to get in the future.
Support for benefit claims:
We want the audience to see using public transportation as a way of contributing to the slowing down of climate change and as more important and beneficial than driving their own cars.
The competing alternative behavior will be driving their own cars. This can save their time and they do not have to take transportation with a bunch of people they do not know. The cost of take this action would be paying their gas fee.
Design consideration:
People living in Toronto have very busy lifestyles and daily routines. Therefore, the campaign should be able to deliver the message without further reading of the text. The image should bring out the emotion from my target audience in just a short glance. I want my target audience to feel sorry for the earth and at the same time make them feel part of the solution to slowing down the climate change as they are using public transportation. This will encourage them to take further action for climate change.
Tone and manner:
The tone should be serious as it is a really serious problem. The image should be clean and have saturated colours so that it can easily attract viewers among the many other ads and signs.

Fabric Dye

Assignment: Fabric Dye Dyeing is a procedure that involves addition of color to products of textile such as yarns,fabrics and fibers. Dyeing is usually carried out in a special solution that contains dyes and specific chemical material The quality of color fastness is dependent on 2 factors. foremost selection of appropriate dye depending on the textile material to be decorated and secondly selection of the proper method for dyeing the fabric, yarn or fiber(Smith,McClure,2003).
Different materials are utilized during the process of textile dyeing. These include. fiber, water, cloth or yarn. Apart from these materials, a host of other process chemicals are included. These are. acids such as formic and acetic, alkalis such as sodium carbonate, NaOH and potassium hydroxide, bleaches such as sodium chlorite, sodium hypo chlorite and hydrogen peroxide, dyes such as pigment, disperse and vat, salts such as sodium chloride, stabilizers from sodium nitrate, sodium silicate and organic stabilizers, auxiliary finishes such as softener and fire retardant. There are various methods that are used for textile dyeing. First there is application of color by use of various techniques of dyeing for various kinds of fiber and at various phases of the textile production procedure. These techniques include. stock dyeing, direct dyeing, yarn dyeing, top dyeing, piece dyeing, dope dyeing, piece dyeing, garment dyeing and solution pigmenting (Smith, McClure, 2003).
There following are processes that are generally used when dyeing textile materials. batch and continuous, semi-continuous, and pigment dyeing process. Batch dyeing process is also known as exhaust dyeing and is the most common and popular technique for dyeing textile materials. The word exhaust is used to refer to this technique since this process allows dye to be transferred gradually from a moderately huge volume dye bath to the material being dyed. It also takes a longer time. Thus the dye is intended to ‘exhaust’ starting from the dye bath to the material. In this technique, textile materials can be readily dyed at any phase during their assembling into the preferred textile product which comprises of yarn, fiber, garment or fabric. Some of the machines used in batch dyeing process can perform at temperatures of 1000 0 C. Batch dyeing technique can be optimized by. first replacing conservative overflow-flood rinsing techniques with processes like drain and fill or use of other techniques such as smart rinsing (especially for fabrics), suitable recycling of rinsed water fo the subsequent session and finally recycling of dye bath if at all technical considerations permit (Smith, McClure, 2003).
The continuous dyeing procedure involves feeding textile materials continuously or constantly into dye range. The speeds range from 50 to 250 m per minute. Continuous dyeing process is also a well-liked method of dyeing and commands 60% of the total yardage of the dyed products. This process comprises of the following. application of dye, fixation of dye with chemicals or heat and eventually washing. This method is most appropriate for fabrics that are. Continuous dye ranges are intended for dyeing blends of cotton and polyester. Continuous and to a certain extent semi-continuous processes of dyeing are both less prone to consumption of water as compared to batch dyeing. It however results in residues being highly concentrated. For optimization of this method, latest adoption of dispensing techniques, whereby the chemicals are dispensed on-line as distinct streams (Theodore, Dupont, Ganesan, 2000).
They only get mixed at the instance just before they are conveyed to the applicator. Semi-continuous dyeing on the other hand comprises of pad-jig, pad-roll, and pad-batch. The fabric is foremost impregnated using dye-liquor in what is referred to as padding machine. It is then exposed to batch wise curing in a jigger. Alternatively storage with a slow rotation for several hours can also be done. This curing is performed at room temperature in the pad-batch whereas in pad-roll, this process is performed at increased temperature by employment of a heating chamber. Thus Fixing of the dye onto the fiber is enhanced by use of these two methods. After this process of fixation, there is thorough cleansing and rinsing in continuous washing machines of the fabric in full width. Pigment dyeing is a newly added technique. In this process, there is no actual reaction of chemicals that takes place between the fabric and the dye. What actually occurs is that pigments get seated on the material aided by binders. The main challenge in this technique is the fact that pigments are insoluble in water and displays no affinity for fiber. Thus conservative dyestuff-supported dyeing situations aren’t possible for pigment dyeing. To overcome such challenges, a new type of pigments has been devised for application in fibers.
The sector of textile dyeing and finishing consumes huge quantities of water together with significant amounts of complicated chemicals. Firms operating in the textile sector are being faced with considerable challenges, several of them related with the acquirement and discarding of these important raw materials. Specifically the costs brought about by mains supply of water and disposal of effluent are on the rise and firms need to solve these challenges so as to remain competitive and save money. Good Practice Guide outlines that it is feasible for firms to bring down their effluent and water costs by a whopping 20% or even more by adopting low-cost and no-cost changes. There are 3 main areas where water is mostly used in the processing of textile. These include. pre-cleaning and rinsing of yarn or fabric before printing or dyeing, the printing or dyeing operation, soaping and later on after-treatment and finally the process of rinsing (Christie, 2007).
The other areas that can also use water include water for cooling purposes, cleaning, ion exchange, steam drying and boiler. Water is thus allocated to the above 3 areas providing suitable consideration to other smaller ancillary uses of water in addition to the huge process consumers. Process uses of water include. dye house, process cooling, washing or rinsing and the processes of scouring, finishing, and bleaching. Water use can be reduced by such simple options as repairing leaks and faulty valves, turning off running hoses and taps and turning off water especially when machines are off. Water use can also be reduced by application of advanced methods such as reducing the amount of process phases, recycling cooling water, re-using process water, countercurrent rinsing/washing and reduction of process water usage(Christie, 2007).
There are several sustainable dyes that can be made by use of less water. These include. reactive dyes which contain a reactive group that builds a chemical bond under alkaline condition with cotton fiber. These types of dyes provide bright and fast colors, and they account for more than 70% of the dyes that are used for cotton. Vast amounts of salt are required to make the dye migrate from the dye bath onto the fiber and also the fixation and exhaustion rates for dyes that are reactive are comparatively low. Thus for usual reactive dyes ,the rate of fixation is mostly less than 80% which results in wastage of dye and removal of the unfixed dye needs and extensive washing and rinsing with hot water. Suppliers of dye are now offering advanced dyes that permit higher fixation and exhaustion rates while at the same time utilizing less than half of salt required with normal reactive dyes. As more and more mills attain experience with these new dyes and gain confidence that they provide savings in water, energy and chemical reduction, their adoption should significantly increase (Harriet, 2008).
Almost all the chemicals utilized in textile processing are in most cases not maintained on the fiber but are eventually washed off by use of water. This effluent finally finds its way to the environment and thus local community in one way or another. This therefore calls for effective management of the same so as to reduce its impact not only to the environment but also the cost the company would incur in its treatment The strength of effluent and its subsequent treatment costs can thus be highly reduced by controlling the amount of each chemical and water used, replacing the highly polluting chemicals with less polluting ones. Simple options for reducing the strength of effluent include recipe optimization whereby the recipes are checked whether they have been mixed to the right specifications and whether the specific chemical used is really important to the process. In some instances it is possible to attain a 20-50% reduction in chemical by just reviewing use of recipes and chemicals. This correspondingly reduces effluent biological oxygen demand (BOD) by 30-50% and reduces the costs of disposing effluent. Other effective methods include dosing control-checking for proper calibration of dosing systems and if manual, then operators should be supervised on how they control and measure dosing, instrumentation, pre-screening chemicals, pre-screening raw materials, chemical substitution and finally chemical re-use and recovery. Some firms are required to correct the PH of the last effluent before dumping it to sewer by using alkali or acid to dose it. Thus use of additional chemicals can be eliminated by examining the available waste streams and thus neutralizing of one stream with another can be considered (Kate, 2008).
Effective chemicals, effluent and water management is a process that is ongoing. It thus requires constant commitment from management and may entail rewriting processes or introduction of improved systems to maintain any improvements done. The phases for implementing a chemical, effluent and water management program entail. establishing a management team, planning the program, carrying an audit to determine chemicals and water use together with effluent production, identifying all opportunities for reduction of chemical and water consumption, assessing the feasibility of different options, implementing solutions, monitoring the options implemented, reporting of cost savings and progress to the workforce, and finally managing initiatives to increase and maintain savings(Theodore,Dupont,Ganesan,2000).
Christie. R.M (2007). Environmental Aspects of Textile Dyeing. New York: Woodhead Publishing Ltd.
Harriet, H. (2008). From Fiber to Fabric:The Essential Guide to Quiltmaking Textiles. New York: C &amp. T Publishing Inc.
Kate, F. (2008). Sustainable Fashion and Textiles:Design and Journeys. New York: Earthscan.
Smith B, McClure V. (2003). Fabric Dyeing for Beginners. New York: Collector Books.
Theodore L, Dupont R,Ganesan K.(2000). Pollution Prevention:The Waste Management Approach to the 21st Century . New York: Lewis Publishers.

Requirements for the FrontDesk Services in JW Marriott Hotel

51250 The report intends to understand the service design procedure along with service design specification for the new technology. Service design is based on developing services for visitors, which is simple to use. It covers the activities, decisions, and responsibilities of employees. Service design is also concerned with providing value to the visitors and to guaranty that they obtain satisfactory experiences with the desired outcomes. In this research, the service design procedure has been used in order to develop the front-desk service of JW Marriott. Furthermore, the idea of introducing electronic pad for better guest services has also been described in the research based on the vision that the introduction of new technology can assist in customizing the specific requirements of visitors. Thus, it will help the front-desk employees to conduct various activities effectively such as reserving a table in proper time or delivering cleaning services as well as managing check-ins and checkouts of guests among others in a time-efficient and error-free manner. Furthermore, the new technology is also aimed to attract guests to observe the facilities of JW Marriott. In order to make the report, the qualitative method has been followed. To be noted in this regard, the reason for using qualitative method is to gain complex understanding about service element required for JW Marriott when integrating the electronic pad system to enhance error-free and time efficient communication system of its various departments with the front-desk service providers. Furthermore, the qualitative method can also be stated as most suitable for the report, as the information regarding JIT cannot be obtained well through quantitative techniques. Secondary sources have been used accordingly, in order to collect information through desk research. The secondary data provided rich sources of information for understanding the subject requirements and thereby, ensuring quality and validity of the research findings. Data from various organizations involved in the implementation of the JIT system has also been used for collecting information in this study. Furthermore, in order to make the report reliable, only journals, books, academic sources and other credible sources have been used. Evidently, such sources have provided valuable information about service improvement through JIT.

Ccounting Systems Design and Development

The system of authorising leave and other human resource issues would be faster as the authorisation would be made electronically rather than waiting upon the paper documents.
Moreover, the benefit through the opening of the new system might make The Royal Australian Mint to strictly record and monitor the working performances by tracking upon the working hours of the employees.
In addition, the other benefit that the organisation might expect is that the new system would significantly effect upon their area of planning which will cover the entire organisation and also will diminish the need for people to design their own systems. The Royal Australian Mint hopes that the new system would transform the organisation into an efficient workplace along with enhancement of the productivity in future.
The previous Enterprise Resource Planning (ERP) system of The Royal Australian Mint was not capable enough to comply with the changing information requirements of the management. Moreover, the previous system became very much complex to support the various additional programs and report requests which were required to be added into the system. In order to cope up with these sorts of problems, The Royal Australian Mint felt the need of introducing new integrated system of information.
The Royal Australian Mint had made each business area map out their major process activities may be due to the fact that the organisation identified the requirement for a new integrated system that would enhance their business operations. The major motive of the organisation in mapping out their major process activities was to attain knowledge regarding their current procedure of executing working activities and also seeking for the ways in order to enhance their working procedures.
The Royal Australian Mint might face certain difficulties while implementing the new integrated system of information. Due

The Song of Rolan

41000 As the paper outlines, a large number of top knights and Duke Roland of the Brittany Marches were killed in the massacre. Ganelon accepted the task, certain that he would die. He threatened Roland, "If God should deign that I come back again then I shall stir up such a feud with you that it will last as long as you’re alive!" (Anonymous, 1957, 20, pp. 289-291). Emperor Charlemagne was firm about sending Ganelon and said his command must be followed implicitly. Ganelon had no other option, but to comply with the order.&nbsp.In the fight against Muslims in Spain Charlemagne made great strides and Saragossa was the only surviving city ruled by the Muslim King Marsile. Knowing the might of the army of Charlemagne, he dispatched messengers to Charlemagne promising his conversion to Christianity and submission of treasure. In return, he urged him to go back to France. Charlemagne too wished to buy peace as he and his men were tired of the long war. The issue was about the selection of a messenger who would represent the King at Marsile’s court. The choice fell on Ganelon, stepfather of Roland. Ganelon, however, viewed this selection with suspicion and feared that he was being sent deliberately to die in the hands of the cruel pagans. He had always hated his stepson and he thought that he had an opportunity to settle scores with Roland.&nbsp.Joining the Saracen peace ambassadors, Ganelon talked at length with Blancandrin as they rode together back to Saragossa. He spat venom against Roland and blamed him for inciting the Franks for the war that was fought without intermission. “If someone killed him," said Ganelon, "we might all have peace" (Anonymous, 1957, 29, pp. 391). Blancandrin was greatly excited about this observation and both of them pledged to each other and decided to design a plot to get rid of him. Roland was brave but failed to gauge the consequences of his actions and due to this weakness, treacherous Ganelon succeeded in outwitting his knightly companions and his army.&nbsp.

Practicum Review and Evaluation

hing is that certain slides in Lisa’s presentation were immensely loaded with information, it was hard to make out clearly what the real essence was in those slides.
The flow in the presentation is remarkable. It clearly takes the readers or the audience with the flow of slides. First, there are goals, then definition, then methodology, then the documentation and questionnaire and in the end, there is a summary of the whole learning experience.
It would be a good idea to try to present less information in one slide rather than filling up the whole slides with words. Modern presentation slides use only 4-5 words with eye catching pictures that captivate the readers. Use as many slide as you want but the information on them should be concise.
Overall the look of the presentation was splendid. The pictures used were nice, however some pictures of bigger children would have had a better impact as OSAS survey was about children under the age of 18, not under the age 4.
Yes the objectives are clearly defined and explained. Kristy’s presentation is about enhancing patients’ knowledge on how to take care of their bodies, on how to follow up on a patient and provide emotional support from the nursing point of view. &nbsp.
The experience is presented in compact info nuggets. I mean there are slides that show in-text referencing as if a thesis paper, which it is not. It is a presentation and needs pretty slides to give information to the viewer. This fact alone makes the presentation a little difficult to follow.
It is quite clear what the author is trying to communicate. She has tried to give a checklist to nurses to make sure that the patients get diagnosed for their illness effectively. In my opinion, the ideas have been communicated very clearly.
The design and the physical content of the presentation was just alright. It wasn’t catchy there were hardly any pleasing pictures to capture the interest of the audience. I’d recommend that there should be more

Investigation of a business development proposal for a centre store in the business

61500 earned from the newly rented premises Expected income: these are the actual earning that are expected to be generated from the new premises Build up factor: it is the percentage of the maximum possible income that the managers of the business hope to make in the first few years after start up Cost of sales: these are the expenses that incurred in order for the business make sales and may include cost of raw materials and transportation cost among other costs. Net cash flow: this is the difference between the total expenses and the total income that the business generated. it is the money that the business was left with after paying its expense (Day, 2012, p26). Discount factor: this is the rate at which the management of the business depreciates the capital goods in the premise. the depreciation rate is done on an annual nominal rate Present value of net cash flow: this is the cash flow of the business that has been adjusted for depreciation. The purpose of this report is to analyse the financial viability of expanding the business by renting additional floor space and setting up branded boutiques for brand name such as Maine and Gucci, Principles, Miss Selfridge, Warehouse, Timberland and Calvin Klein among others. Initial conclusion The net present value of the business expansion of Bristol stalls is 1, 399, 500 US dollars for the first three years after start up while the estimated cost of investments in terms of fitting and design total to 900, 000 US dollars. This shows that there is a difference of 499, 500 US dollars, this means that the business will have repaid the start up costs fully and made some significant profit margins despite not operating at the full capacity. According to calculations in the net cash flows that have not been adjusted for depreciation, the figures shows an upward trend which is encouraging as it shows the business will be able to increase its capacity to generate revenue if the trend continues. This will happen despite the increase in most of the other related costs apart from the miscellaneous costs, which are estimated to remain constant throughout the first three years after start up. Therefore, using the financial information generated by the cash flow, it is financially viable for the business to expand its operations by renting adjacent spaces in Bristol store. Sensitivity analysis One of the reasons that informed the above decision is the total costs that would be incurred in running the new business premises, these costs are relatively low as compared to the expected income that the new floor space will generate. The total expenses per quarter in the first year are 433, 375 US dollars, this is below the expected income of 540, 000 US dollars, subtracting these two figures one gets 106, 625 US dollars, which is the residue that remains after the basic expenses have been deducted. If the value of total costs was any figure above 540, 000 US dollars, then the business would have been left with a negative residue. For instance if the total costs were 600, 000 US dollars per quarter, then the residue would have

Credit marketed to cunsumers

Emphasis is given to the following fact: the marketing plans that promote credit have a series of severe implications for consumers. These implications are analyzed below aiming to highlight the need for setting barriers to the marketing of credit around the world. One of the most critical findings of the study seems to be the following: in the past credit was regarded as a tool used under exceptional conditions. today, credit has become a key part of daily life. Thus, the terms of its marketing should be thoroughly reviewed as of their effects on consumers. In order to evaluate the potential consequences of the credit marketed to consumers it is necessary to refer primarily to the methods employed by marketers for promoting credit. Commonly, marketers who design the marketing plans promoting credit use themes and issues related to critical social incidents or problems. For example, in USA ‘the credit cards that aim to cover medical expenses’ (Scurlock 6) are quite popular. Another issue quite important for marketers developing these plans is the marketing means used for communicating with the public, i.e. for promoting credit to consumers. …
In other words, the marketing plans promoting credit can appear almost everywhere. It can be quite difficult for consumers to resist to the dilemmas set through the relevant advertisements. However, consumers have started to face these plans with skepticism, especially since the image that these plans present in regard to credit-related products have been proved as unreal (Scurlock 12). The introduction of the concept of credit score is considered as an effort of marketers to control the concerns of consumers towards the credit-related financial products (Scurlock 127). The positive credit report has been set as a prerequisite for the extension of existing credit or for the provision of credit. the last case refers to consumers who borrow money for the first time (Scurlock 127). The credit report is based on credit scores: a high credit score denotes a consistent borrower while a low credit score indicates the failure of the borrower to respond to his obligations in regard to his debt (Scurlock 127). Today, credit score is used for checking the overall financial status of a person, a fact that has caused strong criticism. for example, a candidate for a specific job may be asked to bring his credit report before signing the employment contract (Scurlock 128). The above practice violates human rights since it justifies the access to private data (Scurlock 128). Although it is widely used, the credit report hides a series of risks: a) by emphasizing on credit report and on the importance of credit score authorities and organizations seem to promote a specific trend: consumers are urged to put all their efforts for protecting their credit score. In this


Brief of Case Case Leesa Bunch, a Minor, etc. v. Hoffinger Industries, Inc. and McMasker Enterprises,Inc.
2. Procedure
After suffering a creepy neck injury in the summer of 1993, Bunch filed a suit against corporations, including McMasker for products liability, negligence, warranty breach and failure to warn. After the petition, McMasker pursued settlement with Bunch after the plaintiff informed the company about the default judgment. Later after settlement, Bunch amended her complaint to replace Hoffinger with Doe defendants. Hoffinger filed a motion to appeal.
3. Facts
Eleven-year old Leesa Bunch broke her neck after diving into a four-foot deep, aboveground. The dive rendered Bunch quadriplegic and she later filed a case against Hoffinger Industries, Inc. and McMasker Enterprises Inc., the liner seller, among others. McMasker Enterprises Inc. Eventually, McMasker Enterprises Inc. managed to settle their issues with Bunch.
4. Issue (s) or question(s)
Did Hoffinger owe any duty to warn of the danger of diving into shallow aboveground pool?
Were Hoffinger’s omissions the ultimate cause of Bunch’s injury?
5. Decision
The court examined the adequacy of the warning that Hoffinger provided and questioned if the caution was clear for an eleven-year old child. Hoffinger’s discharge of duty to warn was also put into doubt by the court. As such, the court decided in favor of Bunch. The court established that Hoffinger’s failure to warn was responsible for the accident. Also, it was established that the design defect was also responsible for the injury, which was reasonably foreseeable.
6. Holding
If the doctrine of primary assumption of risk was applied to this case, then Hoffinger is clearly liable to pay for the damages to Bunch. The company had the duty to protect the plaintiff from foreseeable risks at the aboveground shallow pool.
7. Rationale
The court was right to hold Hoffinger liable by examining the adequacy of the warning and execution of duty of care to the plaintiff, which was found to be insufficient.


object oriented modelling" Software having a large amount of programmers and developers associated with it are bound to cause confusion if their processing life cycle is not properly documented and diagrammed. Object Oriented Modeling is used during the requirements analysis and design phases of a software life cycle to properly document the features that are expected from the software. 90% of process modeling is done in the object oriented fashion due to its wide acceptance.
When object oriented modeling was first introduced it was the target of a lot of criticism and a lot of languages claimed to be perfect for it. Later, UML (unified modeling language) was accepted as a standard. UML is a standard for object oriented modeling. Therefore, Object oriented modeling is a design technique used to model different objects (entities) participating or interacting with a system. After understanding what object oriented modeling is all about we must strive to answer the question whether it is worth spending time doing it.
The basic reason for creating a proper documentation is to facilitate software reuse. Software reuse could be defined as , “placing reusable chunks of software on a shelf in a reuse library and then hoping that someone will later reuse these already written, already tested, already commercially hardened chunks of code in other applications, with great savings in cost and time.” (“Software Reuse and Software Product Lines” by
During the course of development of Information technology, IT professionals have realized that if software are developed systematically and not in an ad hoc fashion then their different modules could be used to facilitate different other software developments as well. Object oriented modeling could be an important tool for software reusability. Two factors make object oriented modeling really useful in the reusability of different software components.
(“Going beyond

Relative resource management

Lecturer Relative Resource Management The BP oil company in United s is the principal distributor of oil. They have to selecttheir next contractor of operating equipments carefully by assessing all the possible advantages and disadvantages of their choices (Enlow, 2). They should also analyze the contractor’s competence to ensure they will be able to meet their requirements. The main problem is that there is no single provider who has ability to meet all the requirements of BP. Making such a choice is challenging because regardless of the option taken by the company, there are related consequences (Enlow et. al, 13). However, the choice taken should minimize those consequences as much as possible
According to Enlow, (6), before the buyer selects their provider of the apparatus, they should first examine the ability of each potential seller to meet their needs. To achieve this, they should examine the precedent agreements of the distributor and assess whether they have been able to satisfy their previous clients in time. The buyer should also examine the prospect’s future expansion map and their current awareness in the same field (Enlaw, 6). Their economic position will determine their capacity to meet what client’s wants. It is important to establish the physical position of the distributor because this will affect the value of their products as well as the rapidity of distribution to their clients. Finally, they should look at how the prospects design their gadgets in consideration of their impacts on the surroundings (Enlaw, 14). The seller should be able to demonstrate potential to handle such problems before they enter into an agreement.
The BP’s management should to take into account the prospect of the distributor to meet deadline for supply of the apparatus (Enlaw, 3). Since the current supplier has only six months remaining, the selected supplier should be able to deliver clients request in time to avoid breakdown of company’s operation. The manufacture should be able to create required apparatus using the most current knowledge so that they can effectively and efficiently serve needs of the buyer. This will also ensure that those apparatus are not injuries to the surrounding as a result of poor technology. There is need to assess any problems that may arise in case the seller is chosen from another region. They should understand the consequences which may arise in case of political conflicts between clients’ and suppliers’ nations.
The company should acquire equipment from a distributor who can be able to improve their quality from time to time according to clients’ requirements (Enlaw, 4). The company may have to add more equipment in the future to meet need for capacity expansion. When choosing the seller, mangers should select a reliable dealer who will meet modern and potential demands. To achieve this, Bp should examine the history of the dealers and establish whether they have been able to satisfy the necessities of the previous clients.
Fig. risk analysis
Rource. (Enlaw, 14).
BP directors have already interacted with ReciproCo Company and have established its capacity to meet their requirements. In (Enlow,11) the case of Machine Pack Systems (MPS) Company, they have a good reputation but, it is skeptical whether they have capacity to meet client’s requirements due to their small capacity. Similarly, Starke Ausstatten Inc. has good prospect but it is also doubtful whether they have potential to meet their client’s requirements. Therefore, BP should consider purchasing their products from these two sellers and give each company 1000 units to be sure they will meet their needs.
Due to varying external environment, the company should buy their equipments from a local seller (Enlow, 7). This is important because if they establish a relationship with an external party, they may have difficulties in solving their needs in case of conflicts between the sellers company and that of the client. The manufacturer of the compressors should be able to fabricate apparatus which are friendly to the environment (Enlow, 7). Any possibility for the items to cause injuries to the surroundings should be ruled out because this will result into damages to external parties. Consequently, this will cost BP a lot in terms of compensation for the injured parties.
The BP management should enter into an agreement with two or more traders. They should be from home country so that they can avoid threat that may come from outside to their environment (Enlow, 14). Also, having more than one trader will eliminate the possibility of total failure of delivering apparatus since it is not easy for more than one traders to fail at the same time. Having local traders will help the business to work under familiar law without complications. The will also be able to function within the same legal tender with their sellers hence this will not affect the stipulations of their agreement. The agreement should however be flexible to allow room for adjustment in case of any serious implications which may threaten the position of either the seller or the buyer.
Work Cited
Enlow, Courtney., Dunn, Karen., Nepal, Bimal., and Koufteros, Xenophon. Global Procurement at Bp: Risk Analysis and Mitigation Strategies. Unpublished, 2012. 17

What Honda has to offer

One of the key ways through which Honda Corporation can win the confidence of its audience is the offering of high quality products which comply withthe international standards of environment and safety. The overall design and development of the products as well as their conformity with the international standards of safety therefore ensures that the different audience of Honda receives the appropriate message. Apart from this, Honda also regularly publishes its corporate social responsibility report and has made its one of the core management values to ensure that the environment is protected and natural resources are conserved.
Honda therefore presents itself as a corporation which is founded upon the solid values of delivering high quality and efficient design cars besides portraying itself as an organization which shows its concerns about preserving the environment. This therefore allows Honda to become attractive especially to such audience which considers its ethical consumers and base their buying decisions on the basis of an organization’s environmental protection records.
In order to compete with established firms in aircraft industry, Honda needs to rely more on its legacy and market its past successes in terms of bringing in high quality and efficient design car technology. Further, Honda also needs to ensure that it pitches its message to the audience which is its tested market. Honda has been more successful in markets other than US or Europe therefore in order to compete with these firms, it is critical that Honda must adapt to the regional marketing targeted specially at Asian airlines.

Crisis Intervention

According to Jackson-Cherry and Erford (2014), self-awareness refers to the understanding and knowledge about one’s abilities, weaknesses and professional skills. Training on the area is important considering that it enables counselors to monitor their behaviors and enforce effective management to avoid any occurrences or situations that can compromise the quality of treatment. Another training area for trauma counselor is self-care. As discussed by Jackson-Cherry and Erford (2014), counseling in crisis conditions usually elicits emotions and depression due to witnessing of suffering people. To survive effectively, trauma counselors require thorough training in self-care so to manage harsh conditions and design proper treatment frameworks and strategies.

An experienced trauma counselor should understand or have ways to know when they act outside their profession. One of the ways that counselors can know when they work outside their competence is when involved in countertransference that entails counselors relating certain characteristics of individuals handled in the past to the current clients (Jackson-Cherry, 2014). The characteristics referred to here are usually negative and often compromise the relationship of counselors to clients leading to the compromised treatment process.

Another way that counselors can know when working outside their competence is through the occurrence of burnout. This occurs when counselors feel overworked, have little self-care that results in reduced empathy and detachment from the client. Generally, burnouts lead to low job satisfaction and sometimes increased absenteeism. To resolve the issues, counselors should carry regular self-assessment and seek counseling from colleagues. Counselors should consult and seek supervision from other professionals in the field of counseling.

Management information system project

Ellebeare has very few links. Although these links are working which are mainly for the year and month of production or sale of the products, they are not enough. The site is not very interesting when you consider that you will have to scroll down to the different items. It could use some subtopics or subtitles for the different items.
11) How objective is the website? Is a particular viewpoint presented in the website? If so, what is the viewpoint? If not, give evidence of how the website covers more than one viewpoint. Be sure to state what viewpoints are covered.
The objectivity of the Net-a-porter website is well noted in its structure and design and also the content. The website is all about selling luxurious fashion items and from the vision statement on the home page “The worlds premier online luxury fashion destination," it has not gone off that view point at any instance.
The ASOS website is also quite. The different products presented are quite real items that would interest the average person as a baseball cap, denim jackets, etc. The site has several viewpoints. It also quite advocates for different fashion trends some that are classy while others are just normal and not classy.
Ellebeare is not quite objective. The portrayed view point is that of classy and outgoing fashion. This is well depicted in the fashion posters that are on the website. It is very classy and colorful too. It is quite catchy especially when you scroll down and get to see the beautiful ladies modeling the different items.
Fact means a true piece of data or information while opinion means a belief, way of thinking or judgment. With these in mind, it is evident that ASOS presents both facts and opinions. The facts are expressed in the website as they state the prices of different items. They also express facts about different products in detail as they categorize the different items according to type.
Net-a-porter presents

Book Review/summary for Lawson B ( 2005) How Designers Think Architectural Press

HOW DESIGNERS THINK By How Designers Think The verb design can be used to describe the process followed by a professional when coming up with a new product or an improvement of a brand. House and town schematics are examples of designs by architectures. From the book, it is can be established that design can also be used as a noun to describe the final product. The word “design” can also be used as an adjective to compare different works by designers. The purpose of this study is to understand design education and technology, mostly in the recent future, given that with the growth in technology the design field can also to grow in order to cope with the changes. Different designers with same resources will develop different products. This will lead to the growth of the argument whether design is a talent or a life learned skills. Design as a noun and adjective are the main reference in the book.
Lawson gives much information from a professional perspective meant for people in the field. It feels that the work done is to help people already established in the field and not students. He also puts much emphasis on the design in one field while design can be vast. For designers in the building industries, houses are not the only structures they can concentrate on. Other structures like roads, dams and even towns fall in their line of work (Lawson, 2006)
According to Lawson, it is noteworthy that there is a need for team building in design field. It is evident that the designer understands not all requirement of a new product. The designer needs to bring, all the stakeholder on board, in order to ensure that the design we make satisfies all stakeholders. In case there is no teamwork, the product will be favouring a particular group of people leaving the others out. It is also noteworthy that the value attached to a well-detailed design will help future users to understand the working mechanism (Lawson, 2006). This will help in the prevention of time wastage as new designers try to understand the existing designs. Also, documentation of the design helps as study materials.
The book was effective in passing the message. The effectiveness is measured in that the topic at hand is well understood. It is also persuasive work because I noticed some practises which were done in different methods, but with the skills from the book. The message is to understand the working and thinking of a designer. It is well displayed using understandable methods. Wide ranges of illustration in the field are of great help to understand the topic. This has enhanced my understanding of the design to from a wide range of fields. The work is also from an experienced designer and challenges, and solutions are outlined to solve the different problems (Lawson, B. 2006)
After reading the works of Lawson, a lot shall change in regard to my perception of design. The changes shall range from work preparation to the final process of carrying out the actual design process. New technology shall be incorporated in my work to ensure that I produce perfect designs in future and to stand out from the other designers.

Lawson, B. (2006). How designers think: the design process demystified. Routledge.

Dockside Gantry Crane

71750 This crane is known to be made with the latest design of ZPMC. In order to fulfill the requirements of macro-scale vessels, it is designed to achieve quick loading and unloading. A contract between Dubai and ZPMC has been signed according to which, ZPMC is supposed to supply four twin 40 feet container cranes to Dubai at the start of 2005. The productivity can be increased up to 50% with the help of the new crane only if the process of loading and unloading can be enhanced. An operator sitting in the cabin drives the crane. This cabin is hooked with the trolley. Rails on the top and sides of the boom as well as the girder provide the trolley with the path to run. The cargo that is mainly the containers is lifted by the trolley that the operator moves onto the ship. The crane lifts the container to the trailer by moving it over the dock with the help of straddle carriers or side lifts as soon as the container is locked with the spreader. After that, the container is shifted to the storage yard. Likewise, the process can be reversed when required. Its lift capacity under twin spreaders is about 80 tonnes, while that below single spreader in which two 20 feet containers are hoisted is roughly 65 tonnes. The capacity of lift under cargo beam is 100 tonnes. The speed of the Main hoist carrying an 80 tonnes load is 90 meters per minute while that with the empty spreader is 180 meters per minute. The trolley travels with a speed of 250 meters per minute and the speed of Gantry traveling is 60 meters per minute.

Management Structure Carbon Footprint and Employment Policies of Hershey Company

At Hershey, the R&amp.D expenses are a line item on the firm’s income statement. At Hershey Company, the firm has set aside a certain amount of money to develop new products. The firm has R&amp.D facilities that develop, test and launch new products that are customized to the tastes and preferences of the consumers.
Hershey Company has a research and development plants in Pennsylvania, Illinois, Tennessee, Ontario in Canada, and Sao Roque in Brazil. However, in 2013, the firm opened a research and development center in Shangai as parts of plans to expand its operations in the Asian market. The facility is located in Shangai’s Pudong district and employs 12 scientists as well as product developers. Besides, it will also have space for 32 engineers along with innovation staff. The American confectionery giant has been selling brands such as Kisses and Hershey in China. Currently, the firm is developing Lancaster milk candies, a Chinese brand (Best, 2013). This is part of the firm’s strategy to drive global innovation and growth.
The management structure of Hershey is both functional and divisional, as evidenced in Figure 1 (The Hershey Company, 2005). Ferell and Hartline (2011, p.34) claim that this type of strategic operation lightens the load on top management and makes more efficient utilization of managerial resources. As the various divisions, they are headed by divisional managers. The various divisions within the firm work and compete towards the realization of the firm’s goals and objectives. In the same way, the functional lines include research and development, human resource, accounts, design, sales and marketing, customer service, and quality control among others. All these sections have functional managers who report to the chief executive officer. This type of arrangement permits the functional managers to focus on their area of responsibility.&nbsp.&nbsp.

Field Trip to the Mountain Pleasant Park

The houses’ design and location in the respective parks and their terms and conditions are part of the central focus of this study. The Victoria Park locates in a serene neighborhood and is always full of activities. Redevelopment of the park took place in 2008 after a successful community consultation process. Initially, the park regarded as Grandview Park until July 26, 1911, when the name changed to Victoria Park because of its bonding street, Victoria Drive. The street took the name after Queen Victoria, who died in 1901. The Victoria Park locates in the City of Vancouver.
The study also focused on the housing and detailed exploration of the Mountain Pleasant Park and its neighborhood. The Mountain Pleasant or the Main Street has several recreational facilities, chic boutiques, late night cafes, and pubs. The locals rate the place as the coolest street. Another area selected for the study was the Laneway houses. The Laneway houses regard as the best place with diverse rental units in the single-family neighborhoods. Granville Island became best lunch stopover with a variety of fresh foods and excellent resting areas. The study focused on obtaining detailed and clear information about Vancouver City neighborhood, their history, area occupation, and the main recreation activities taking place. We prepared a schedule for the trip. The schedule had the names of the places to visit and the respective time to be at that particular place. The schedule had an attachment of the main features we should take into account during the study.
The trip took off at 8 am and according to the schedule, our first stop was a lunch stop at Granville Island. Granville Island is a shopping district in the Vancouver City. It locates across False Creek from Vancouver downtown under the Granville Street Bridge on the southern end.&nbsp.As research revealed, the building under renovation was one of the oldest existing structure in West Mount Pleasant. The houses name took after the four proprietors’ family name. Davis house became the first heritage home to get ultra modern outlook in 1980. The buildings in the area had attractive paintings with transparent glasses as the windows. It holds heritage as housing as history records one of the buildings housing Queen Ann in the 1890s. The timeline of its existence and the bearing of an ultra-modern look is another attractive aspect of the houses.

What the main factors of party choice were in the visegrad countries

Reflection: What are the main factors of party choice/voting behavior in the Visegrad countries The main factor that influences the voting behaviorof Visegrad populace depends on the differences of the institutional design of their political parties and system. These variably result to different voting behavior and pattern among the citizens belonging to Visegrad countries. For example, Hungarians tend to be most personalized not only in absolute sense but even more clearly relative to the importance of party cues to vote choice. Thus, Hungary tends to be leader oriented and this could be attributed to other European countries such as semi-presidential France, Ireland and Portugal where voters orient themselves more to the leaders than the parties. Voters then cast their votes not on the base of political parties but rather on the performance of their leaders that could be categorized as clientelistic and leader centered political culture compared to a majoritarian or consensus-oriented political system.
It can be contrasted to Czech Republic where it manifests an extreme party-centric behavior of its voters. This can be attributed to their highly organized political parties as it manifests strongest ideological voting than the Nordic countries or the Netherlands. Unlike in Hungary where voters casts their ballots based on the performance of their leaders, Czech Republic on the other hand vote base on party ideology regardless of its leaders. This can also be partially attributed to the retention of orthodox communist party in the electoral arena making the electorate ideologically conscious.
Poland on the other hand is neither of the two and this can be attributed to its highly fragmented political parties and institutional design whereby its institutions are closest to the consensus democracy type. The combination of diaspora among its political centers and consensus base political system among its political parties made it the only European country that is similar to that of the hybrid type constituted by Mexico and United States compared to Scandinavian-Israeli-Czech end-point differentiation. This results to a voting pattern that shows variance from the other countries in Visegrad such as Czech Republic and Hungary (Slovakia is not extensively covered in the study). Slovakia may not have been extensively covered in the study but its political system shares the same attribute with Poland which is also highly fragmented where its numbers are “excessive”. Thus, one can surmise that Slovakia will tend to be more consensus type in its voting pattern inferring to the factor that institutional design influences voting behavior.
The most interesting finding of the study is the lack of clear trends in the voting behavior among Visegrad countries. Their voting behavior are rather mixed as there are countries that vote based on the dominance of a leader (Hungary) and Slovakia while there is also a country that vote based on partisanship and ideology such as Czech Republic. This two represents the two extreme factors of making political choices as one vote base on personality while the other vote base on ideology. There is also an in-between country or a hybrid of the ideologically oriented and leadership oriented country which is Poland which is more consensus-oriented.

Piezometers for Measuring the Water Table to Monitor Landslides

Appropriate design of the drainage system is possible only if the water flow pattern within the rock mass is understood. and for this purpose, the measurement of hydraulic conductivity and water pressure is carried out.

Piezometers are used for measuring water pressure within a slope in order to control the stability of the slope by drainage. Piezometers are devices that are sealed within the ground, generally in boreholes. They respond only to groundwater pressure in the immediate vicinity and not to groundwater pressure at other locations. Piezometers can also be used to measure the in situ hydraulic conductivity of rock masses, using variable head tests (Wyllie et al, 2004: 120).
The purpose of this paper is to discuss the role of piezometers in preventing landslides, identify the different types of piezometers, examine the advantages and disadvantages of each type of piezometers, compare the type of soil that they can be used in, and their applications.

Piezometers measure groundwater pressures, which is useful for “effective stress stability analyses of landslides and to observe the variation of pore pressure vertically in the landslide” (Cornforth, 2005: 82). Certain factors have to be taken into consideration when planning a piezometer installation to measure water pressures on a rock slope. It is important that the drill hole should intersect the discontinuities in which the groundwater is likely to be flowing. For example, the hole should intersect the persistent beds in the sedimentary rock which has low persistence joints. Zones of fractured or sheared rock should be located for positioning the completion zone of the piezometer since the groundwater flow would be more concentrated in these areas. The length of the completion zone in rock is usually longer than in soil, because of the requirement to intersect discontinuities. Fault zones are geological features. if they contain crushed rock they act as conduits for groundwater, or if they contain clay gouge, they may act as barriers to groundwater flow (Wyllie et al, 2004: 120).

The Learning Styles of Content Teachers

Opinion on Student 2’s Response:
The responses that were provided were clearly and accurately structured in a straightforward and effective manner. All the concerns were answered through the support of valid concepts about learning styles, study skills, and through the provision of comparative analysis of subjects, as required. One definitely agrees with all the responses made, especially in terms of establishing that knowledge of learning styles would enable content teachers to design appropriate learning materials which would be consistent with the learning styles and distinct academic needs of the students. A rundown of the learning styles was likewise presented to confirm understanding of the concept. The comparative analysis of subjects and the respective instructional strategies was likewise presented in a clear manner and effectively linked to appropriate study skills deemed crucial to enhance the potentials to learn.