Business across Cultures

However, expansion into global markets also brings with it certain risks which organizations have to manage in order to successfully build their presence into new markets. (Dlabay and Scott, 2011)
International organizations, in order to successfully enter into any foreign market, has to actually understand the social and cultural context of the market, its political and economic systems along with further understanding the regulatory environment of the market. What is also critical to understand that global organizations have designed and developed their strategies in a manner which can help them to manage a trade-off between the risks and returns and ensure that all the risks are identified and assessed strategically in order to allow the organization desired results?
This paper will therefore discuss and compare the Republic of Congo with that of the UK in terms of its political, economic, regulatory environment, etc. This paper also aims to use different theories which can be used to analyze entry of City College Norwich into the Democratic Republic of Congo.
Democratic Republic of Congo or DRC is located in Central Africa in the northeast of Angola. The total area of the country is over 2 million kilometers, less than one-third of US, with both and sea and water covering the whole area and as such country is accessible from land as well as seas.
The overall population of the country is over 77 million with the majority of the population belong to Congolese origin. 50% of the population is Roman Catholic followed by Protestants. Muslims and other religions also exist in the country however, overall the country is a Christian majority country. It is also important to note that over 43% of the population falls in the age group of 0-14 years old whereas a significant portion of the population is between the age of 15 to 54 years. (, 2015)