Audit on an organisation of your choice

With the help of audit, Aviation Company can implement a proper strategy of safety management to ensure safety of passengers. It encourages cooperation based partnership, which is actually helpful for analysing requirements and developing long term strategy for quality management. With regard to the process of audit, Air Arabia can identify various positive attributes (Alzaman, &amp. Chikhalsouk, 2013). Through this audit report, Air Arabia’s situation analysis with the help of its goal, vision, competitor analysis can be comprehended along with determining the proper concept of marketing segmentation, target orientation and successful positioning, marketing objectives of aviation and how it affects firm strategy. A brief analysis of marketing mix in airline industry of Middle-East is also evaluated in the report.
Success of every organisation depends on its activities therefore, it is vital for the managers to collect data and analyse the environment to gain better idea about its future actions. It is vital to understand the goal of an organisation for its sustainability.
Air Arabia’s vision is “to be one of the World’s leading budget airlines” with the help of operational excellence, profit margin, reputation and innovation (Air Arabia Annual Report, 2013). The company has a strong mission statement to revolutionise the business with the help of innovative ideas such as offering outstanding value for money and consistent operation. For achieving the mission, Air Arabia has set some goals, to expand its business with profitability. However, in order to attain its goals Air Arabia will offer low cost facilities, control costs ruthlessly, build motivated multifunctional terms and demonstrate operational standards (Air Arabia Annual Report, 2013). In this context, the company needs to achieve its mission and vision and earn profitability.
Middle East area is regarded as the most vibrant region in the airline industry. It has