Question

Assume that you are a marketing manager for a major LCC or legacy international airline. Based on

what you learned from the readings in this module, develop and apply consistent guidelines in response to a competitor’s pricing initiatives and when your airline should take pricing initiatives.

Chapter 6 attached

Running head: LEGACY INTERNATIONAL AIRLINE Legacy international airline
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August 6, 2017 1 LEGACY INTERNATIONAL AIRLINE 2 Legacy international airline
Introduction
In this…
Marketing