An Analysis of Advertising

What is more, in accordance with Steinbeck, material well-being and financial security are among the most things for Americans, on which they depend a lot even though they regard themselves as independent, self-sufficient and self-reliant. Furthermore, among the characteristic features of Americans is the inconsistency of their behavior and their tendency to “function by paradox”, which means that they themselves cancel their rules and habits by introducing new ones (Steinbeck). Finally, Americans live in accordance with the American Way of Life despite the fact that nobody can give a clear definition of what constitutes it and what it means.
In this very paper, the way the commercials reflect the traits of Americans will be analyzed. More specifically, the correctness and usefulness of illustration in understanding the characteristics of Americans will be touched upon. For this purpose, five particular traits have been chosen from the article by John Steinbeck. Among them are the following ones: Americans’ tendency to act excessively (“for the most part we are an intemperate people”), being dependent on money (“we are complacent in our possessions, in our houses, in our education. but it is hard to find a man or woman who does not want something better for the next generation”), being good to unknown people (“Americans are remarkably kind and hospitable and open with both guests and strangers”), having a belief in self-sufficiency (“we believe […] that we have inherited self-sufficiency and the ability to take care ourselves”), and being charitable in case there is spare money (“if we have enough gold – we contribute it back to the nation in the form of foundations and charities” (Steinbeck). For this purpose, five commercials have been chosen: Audi commercial, a commercial that presents new contract option from T-Mobile,